Global Facial Serum Market Insights Forecasts to 2033

• The Global Facial Serum Market Size was Valued at USD 5.50 Billion in 2023
• The Market Size is Growing at a CAGR of 6.04% from 2023 to 2033
• The Worldwide Facial Serum Market Size is Expected to Reach USD 9.89 Billion by 2033
• Asia-Pacific is expected to grow the fastest during the forecast period.

The Global Facial Serum Market Size is anticipated to exceed USD 9.89 billion by 2033, growing at a CAGR of 6.04% from 2023 to 2033.

Market Overview

Skin is one of the most vital organs as it protects the body against all kinds of external factors and agents throughout life. Face serums can be used to heal and care for skin. It helps nourish the skin and offers in-depth hydration. A face serum usually has a high percentage of strong actives, like retinol, hyaluronic acid, vitamin C, and many more. Face serums provide a very specific solution to each kind of skin problem, making it a highly valued and trendy product. Increasing natural and organic ingredients used in facial serums is the new trend, as health-conscious people become more interested in looking for products that are closer to their lifestyles. High skilled manufacturers are putting a great deal of investments in research and development towards engineering novel clean-label product affordable yet friendly to the environment, able to maintain a better condition for skin well-being. Consumers are increasingly adopting skincare solutions tailored to the specific needs and concerns being entertained. Facial serums approach individualized care, with active, concentrated formulas that often target multiple concerns, starting from wrinkles and acne to skin hyperpigmentation and moisture replenishment. Advanced skincare technology has given rise to novel serums that use ingredients and technologies that are sourced responsibly, packaged sustainably, and delivered in innovative ways. One example is encapsulation technology, which shields the active ingredient from degradation and provides targeted delivery for maximum efficacy.

Report Coverage

This research report categorizes the market for the global facial serum market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global facial serum market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global facial serum market.

Driving Factors

The rapid adoption of smart devices and the Internet has made digital media a critical medium for marketing and communication. Skincare serum manufacturers spend money on social media campaigns in developed markets, such as the US, to promote their products and reach a wider audience. Prominent companies such as L'Oreal have entered into strategic alliances with influencers because of the influence of social media influencers in these regions, particularly for their business in beauty and makeup. Facial serum sales are up because customers getting more aware of skincare treatments. Further boosting the market's growth is the availability of facial serums via several distribution channels such as department shops, hypermarkets, supermarkets, retail outlets, and internet sales channels. Therefore, driving the facial serum market revenue.

Restraining Factors

High prices of products like face serums restrain its growth. Due to their high cost and people's awareness about their skin, individuals use many home remedies and homemade serums. People, especially women, prefer homemade products like homemade serums rather than purchasing facial serum from the market at a high price. Also, due to the standard formulation of facial serum, it sometimes has adverse skin sensitivity and allergies in the eyes. All these factors are some restraints for the growth of this market.

Market Segmentation

The global facial serum market share is classified into type, form, and distribution channel.

• The anti-aging serum segment is projected to hold the largest share of the market during the forecast period.

Based on the type, the global facial serum market is categorized into anti-aging serums and skin-brightening serums. Among these, the anti-aging serums segment is projected to hold the largest share of the market during the forecast period. In most countries, the elderly population is growing, and consequently, the demand for anti-aging products, such as serums and lotions, is continuously increasing. People are becoming more aware of the importance of preventive skincare and taking proactive steps against aging.

• The oil-based segment is expected to grow at the fastest CAGR during the forecast period.

Based on the form, the global facial serum market is categorized into oil based, gel based, water based, and others. Among these, the oil-based segment is expected to grow at the fastest CAGR during the forecast period.  It completely goes with the popularity of oil-based serums because consumers demand skincare products that are composed of natural and plant-based ingredients.  Also, open and transparent communication concerning the specific oils used, their benefits, and the sensitivities it carry inclines to increase consumer confidence in choosing such products.  Increasingly, consumers' penchant for better facial serums is increasing their readiness to invest in luxury products.

• The online retailers segment is expected to grow at the fastest CAGR during the forecast period.

Based on the distribution channel, the global facial serum market is categorized into supermarkets & hypermarkets, specialty beauty stores, drugstores & pharmacies, online retailers, and others. Among these, the online retailers segment is expected to grow at the fastest CAGR during the forecast period. Online shopping provides 24/7 access to a massive range of serums available from around the world which surpasses the limitations that are related to geographical location or physical availability. The growing impact of social media, coupled with the desire to shop online, has increased the segment growth.

Regional Segment Analysis of the Global Facial Serum Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is projected to hold the largest share of the global facial serum market over the forecast period.

North America is projected to hold the largest share of the global facial serum market over the forecast period.  North America researches serums with active, potent ingredients that address concerns, including brightening, hydrating, and anti-aging, which are consistent with consumer demand for effective solutions backed by science. More North American customers are getting on the movement of clean and natural beauty products. Technological development spurs innovation in delivery systems and fuels the demand for facial serums, creating growth potential in the market.

Asia Pacific region is expected to grow at the fastest CAGR growth during the forecast period. Skincare serums have become highly popular in the beauty and makeup industry, especially among Asian consumers, as the common climate conditions contribute to problems such as hyperpigmentation, acne, and oiliness. Sun damage and hyperpigmentation are very common in Southeast Asia, whereas dryness and aging are common in Japan and South Korea. As a result, there is an increasing demand for multifunctional facial care serums that address these problems. Skincare serums are also advertised via social media campaigns. APAC relies highly on micro-influencers. These individuals become sources of information that help consumers in making purchase decisions.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the global facial serum market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• L'Oréal S.A.
• Galderma S.A. 
• Amorepacific Group Inc.
• KOSÉ Corporation
• Clarins Inc.
• Unilever plc
• Shiseido Company Limited
• Beiersdorf AG 
• Estée Lauder Companies Inc.
• Revlon Inc.
• Others

 Key Market Developments

• In March 2024, L'Oréal Groupe introduced MelasylTM, an innovative compound specifically developed to target and treat specific areas of pigmentation, such as age spots and post-acne markings.
• In January 2024, VLCC, a leading company in the beauty and wellness sector and India's facial specialist, launched India's first-ever collection of serum facewashes. This range consists of 8 distinct varieties enriched with Salicylic Acid Serum, Vitamin C Serum, and Hyaluronic Acid Serum.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global facial serum market based on the below-mentioned segments: 

Global Facial Serum Market, By Type

• Anti-Aging Serums
• Skin Brightening Serums

Global Facial Serum Market, By Form

• Oil based
• Gel based
• Water based
• Others

Global Facial Serum Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Beauty Stores
• Drugstores & Pharmacies
• Online Retailers
• Others

Global Facial Serum Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa