Global Floriculture Market Size Insights Forecasts to 2032

• The Global Floriculture Market Size was valued at USD 53.6 Billion in 2022
• The Market Size is Growing at a CAGR of 6.6% from 2022 to 2032
• The Worldwide Floriculture Market Size is expected to reach USD 101.9 Billion by 2032
• Europe is expected to grow the fastest during the forecast period

The Global Floriculture Market Size is expected to reach USD 101.9 Billion by 2032, at a CAGR of 6.6% during the forecast period 2022 to 2032.

Floriculture is a horticultural discipline concerned with the cultivation and marketing of flowers and ornamental plants in greenhouses and in the field. Bedding plants, houseplants, house-flowers, flowering gardens, pot plants, cut cultivated greens, and cut flowers are among the floriculture crops. Flowers are commonly used for decoration, aesthetics, and greetings. Flowers are associated with prosperity and well-being, which benefits the global floriculture market. Customers are concerned about finding green spaces, which are thought to improve mental health and air quality. Customers prefer flowering plants, which contribute significantly to the growth of the floral industry in developed countries.

Driving Factors

The floriculture market is mainly influenced by key factors, including rising consumer product demand, efficient promotional strategies in opportunities, and significant financial investments in product development. To meet the growing demand, industries are also attempting to supply the market with a sufficient quantity of products. The high profits associated with growing decorative plants are one of the key factors driving the floriculture market. The decorative plant market is being driven primarily by the increased cultivation of flowers and plants for sale, owing to the high-profit margins associated with the sale of outdoor decorative plants and flowers. Cold chain protocols are in high demand among B2B flower buyers because proper cold chain management improves product quality. As a result, businesses are focusing on the development of cold chain protocols, which are expected to be critical for long-term growth shortly.

Restraining Factors       

The flower and decorative plant industries are heavily reliant on weather conditions. Some decorative plants can suffer from poor growth due to shorter, wetter days and a lack of sunlight. While most plant varieties require a lot of sunlight to thrive, some can even thrive in the shade. Many nurseries and growers must use artificial lighting and temperature controls to provide the best growing conditions for plants. Thus, extremely cold temperatures and ice accumulation on the leaves of flowering plants can be harmful.

Market Segmentation

By Type Insights

The cut flowers segment dominates the market with the largest revenue share over the forecast period.

Based on type, the global floriculture market is segmented into cut flowers, bedding plants, potted plants, and others. Among these, the cut flowers segment is dominating the market with the largest revenue share over the forecast period. With their attractiveness and pleasant scent, cut flowers are becoming more and more popular with consumers, which is boosting the segment's growth. Cut flowers are also resistant to disease and pests, and they are simple to handle and harvest. However, floral designers are combining cut flowers with cut foliage and dried botanicals to create a lovely texture due to shifting consumer preferences for flowers and floral arrangements, which will increase product demand and drive the floriculture market over the forecast period.

By Application Insights

The gift segment is witnessing significant CAGR growth over the forecast period.

Based on applications, the global floriculture market is segmented into conferences & activities, personal use, gifts, and others. Among these, the gift segment is witnessing significant CAGR growth over the forecast period. The increased use of flowers for gifting on special events or occasions such as birthdays, family functions, Valentine’s Day, Mother’s Day, and others is driving the floriculture market growth. Flowers are also used for decorations for events, car decorations, and various types of functions. There is a demand for natural decorative flowers by consumers which is driving global floriculture market growth during the forecast period.

By Flower Type Insights

The rose segment is witnessing substantial CAGR growth over the forecast period.

Based on flower type, the global floriculture market is segmented into rose, chrysanthemum, tulip, lily, gerbera, carnations, texas bluebell, freesia, hydrangea, and others. Among these, the rose segment is witnessing substantial CAGR growth over the forecast period. Roses are a symbol of beauty, fragrance, and the message of love. Roses are grown for cut flowers, essential oil, rose water, and gulkand. Rose petals that have been dried are also used to make incense sticks. Roses can be grown successfully in mild climates with plenty of sunlight. As a result, rose is very demanding flower from consumers for decorations.

By Sales Channel Insights

The online retailer segment is expected to hold a substantial share of the global floriculture market during the forecast period.

Based on the sales channel, the global floriculture market is classified into direct sales, specialty stores, franchises, florists & kiosks, supermarkets/hypermarkets, small stores, online retailers, and others. Among these, the online retailer segment is expected to hold the largest share of the floriculture market during the forecast period. The increased use of smartphones and the internet, as well as an increase in the population of tech-savvy millennial consumers, are expected to drive the floriculture market's growth over the forecast period. Furthermore, when compared to retail outlets and traditional florist shops, the use of online retailer’s channels for flower sales is gaining traction.

Regional Insights

Asia Pacific dominates the market with the largest market share of more than 35.3% over the forecast period.

Asia Pacific is dominating the market with more than 35.3% market share over the forecast period. Flowers are used for traditional and cultural purposes throughout Asia Pacific. The rapid industrialization has increased the number of businesses in the region. As a result, the use of flowers in corporate events, regular floral installations throughout corporate offices, and recreational activities has increased. China, Japan, and India are the region's major leading producers and contributors to market growth. Beijing, Shanghai, Guangdong, Zhejiang, and Yunnan are among the most important flower-importing provinces in China. Potted plants, fresh-cut flowers, seedlings, cut leaves and branches, and flower bulbs are among the flowering plants imported into these provinces.

The Europe region is experiencing fastest growth, due to the highest land area covered with flowers, ornamental plants, and nursery plants. Furthermore, the rising demand for potted or flowering plants in the European region is expected to hold significant growth during the forecast period.

List of Key Market Players

• Kariki
• Multiflora
• Karen Roses
• Harvest Flower
• Queens Group
• Ball Horticultural
• Afriflora
• Karuturi
• Oserian 
• Selecta One
• Washington Bulb
• Arcangeli Giovanni & Figlio
• Carzan Flowers
• Rosebud
• Benary

Key Market Developments

• In January 2022, Moraglia Breeding and Selecta One announced a strategic partnership. This will assist the company in obtaining logistical support from Moraglia as well as utilizing its existing genetic improvement to create new carnation varieties.

• In December 2021, Selecta One and Armada formed a strategic alliance in which Armada's Colombian and Kenyan chrysanthemum markets were included.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the global floriculture market based on the below-mentioned segments:

Floriculture Market, Type Analysis

• Cut Flowers
• Bedding Plants
• Potted Plants
• Others

Floriculture Market, Application Analysis

• Conferences & Activities
• Personal use
• Gift
• Others

Floriculture Market, Rose Type Analysis

• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas Bluebell
• Freesia
• Hydrangea
• Others

Floriculture Market, Sales Channel Analysis

• Direct Sales
• Speciality Stores
• Franchises
• Florists & Kiosks
• Supermarkets/Hypermarkets
• Small Stores
• Online Retailers
• Others

Floriculture Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa