Global Fondant Market Insights Forecasts to 2033

• The Global Fondant Market Size Was Estimated at USD 771.45 Million in 2023
• The Market Size is Expected to Grow at a CAGR of around 3.85% from 2023 to 2033
• The Worldwide Fondant Market Size is Expected to Reach USD 1125.99 Million by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Global Fondant Market Size was worth around USD 771.45 Million in 2023 and is predicted to grow to around USD 1125.99 Million by 2033 with a compound annual growth rate (CAGR) of 3.85% between 2023 and 2033. Consumers are moving towards the decorative and elaborate art form, and fondant takes center stage in helping the cake achieve smooth, shined surfaces. With online bakeries and delivery services emerging, consumers can now easily order custom-designed cakes with aesthetics that greatly benefit from the addition of fondant to a cake.

Market Overview

The fondant industry is about the manufacture, marketing, and distribution of fondant goods. It includes cake decorating trends and the rising demand for intricate, eye-catching cake designs for occasions like birthdays and weddings. Fondant is a pliable, smooth icing applied to cake decoration and confectionery. Prepared primarily from sugar, water, and a thickening agent, which can be either gelatin or cornstarch. It can be flavored and colored for various themes and tastes, allowing it to come in multiple different flavors and colors. Moreover, fondant gives an excellent matte polished finish that frosted buttercreams or any of the other variations cannot provide for a cake. Its use is superb for wedding cakes, themed cakes, and anything else in those special occasion pastries and foods where presentation reigns supreme. Cakes covered by fondant tend to be much less sensitive to heat and humid conditions compared to buttercream; hence, they are more suitable for outdoor events that will take very long before being served. This makes the cake remain fresh for quite a long period and also acts as a seal since it wraps the cake up with icing. Furthermore, organic fondant is the fastest-growing market globally, given the increasing awareness of health and wellness among people and the growth in the number of high-income consumers interested in healthy eating trends.

Report Coverage

This research report categorizes the fondant market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the fondant market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the fondant market.  

Driving Factors

The growth of the bakery and confectionery market is significantly driving the fondant market. As more customers look for decoration and elaborate cakes, their finishing becomes important with the help of fondant. Online availability of bakeries greatly boosts the market of fondant. With the growing number of online bakeries and delivery services, consumers have easy access to custom-designed cakes, oftentimes paired with fondant for aesthetics.

Restraining Factors

Prices for key ingredients like sugar and specialty additives can be variable, affecting production costs. Such cost variations may need adjustment on the price side, thereby raising retail prices and reducing demand.  Short shelf life is another significant challenge for the fondant market. Fondant hardens over time, leading to potential waste and requiring special storage conditions to remain fresh. This short shelf life can impact the market appeal since consumers and retailers may be deterred by the need for careful handling and frequent restocking.

Market Segmentation

The fondant market share is classified into type, application, and distribution channel.

• The poured segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the fondant market is divided into poured, rolled, and others. Among these, the poured segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to the poured fondant, which is a thick liquid and gelatinous, with the cream, so it is commonly used for filling bakery products and covering the cakes from all corners. So, its taste and appearance would create a much more professional-looking and attractive glaze for the cakes. The technical and superior quality of poured fondant has been more frequently applied by chief professionals in the hospitality industry.

• The bakery segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the application, the fondant market is divided into bakery and confectionaries. Among these, the bakery segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by fondant, which is one of the main ingredients in the bakery industry and helps to offer more customized and personalized service to users. The growing artisanal bakery sector around the world is boosting the demand for fondants due to increased awareness of the necessary fondant equipment and demonstrations of cake covering using fondant ribbons and stencils. As more consumers and professionals become aware of these tools and techniques, it is more probable consumers will use fondant in cake decoration practices, thus driving the market.

• The B2B segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the fondant market is divided into B2B and B2C. Among these, the B2B segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to B2B transactions involving high volumes of purchases of raw materials to adequately supply bakeries at such high production levels, thereby enhancing turnover per unit cost. Bakers that prefer and require customized fondant for their unique items require professional fondant, which B2B suppliers can supply in a variety of flavors, colors, and consistencies.

Regional Segment Analysis of the Global Fondant Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the fondant market over the predicted timeframe.

North America is anticipated to hold the largest share of the fondant market over the predicted timeframe.  The booming bakery industry and a significant consumer base with an active interest in customized and designer cakes contribute to the region's growth in the market for premium fondant products, thus expanding regional progress during the forecasting period. Most of the adults in the region directly buy fondant from manufacturers for use in the making of various custom shapes during birthday parties, wedding anniversaries, and other celebrations.

Europe is expected to grow at a rapid CAGR in the fondant market during the forecast period. The increased uptake of readymade and DIY silicone-based cake molds for artistic cake designs also contributes to this growth. In addition, rising demand for personalized and theme-based cakes among customers is likely to drive the market over the coming years.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the fondant market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• FondX
• Fat Daddio's
• Phoon Huat Pte. Ltd.
• Wilton
• Vizyon
• Reece
• Confect
• CCDS School
• Bakels Pettinice
• FunCakes
• Dawn Food Products, Inc.
• Carma Massa Ticino Tropic
• Zeelandia International
• Puratos Group
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In February 2023, celebrity cake artists Liz Marek and Satin Ice entered into strategic cooperation, allowing for an expansion in the scope of options for choosing fondant materials. This would increase creative possibilities for both professional and amateur bakers.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the fondant market based on the below-mentioned segments: 

Global Fondant Market, By Type

• Poured
• Rolled
• Others

Global Fondant Market, By Application

• Bakery

• Cakes
• Pastries
• Others

• Confectionaries

Global Fondant Market, By Distribution Channel

• B2B
• B2C

Global Fondant Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa