France Digital Signage Market Insights Forecasts to 2033

• The France Digital Signage Market Size was valued at USD 1.03 Billion in 2023.
• The Market Size is Growing at a CAGR of 7.88% from 2023 to 2033
• The France Digital Signage Market Size is expected to reach USD 2.20 Billion by 2033

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The France Digital Signage Market Size is anticipated to exceed USD 2.20 billion by 2033, growing at a CAGR of 7.88% from 2023 to 2033. The growing demand for interactive and personalized experiences and 4K embedded displays are driving the growth of the digital signage market in France.     

 

Market Overview

Digital signage is a segment of electronic signage that involves the use of display technologies such as LCD, LED, projection, and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. The technology helps improve the appearance of the workplace, business, hotel, or retail store. They have wide applications in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants corporate buildings, etc. to provide wayfinding, exhibitions, marketing, and outdoor advertising. Digital displays capture 400% more views than static displays, thus increasing brand awareness and helping keep up with the changing landscape of markets. It was found that many brands experienced a significant increase (as much as 33%) in sales after implementing digital signage. Digital signage helps to mediate improved communication and visitor empowerment and also reduces printing and photocopying costs thus digital signage has higher income and lower costs over the traditional method. David Bawarsky, an authority in the tech community, states that 19% of people admitted to making an unplanned purchase because of digital signage. Artificial Intelligence (AI) is revolutionizing the digital signage industry, offering unprecedented levels of personalization and engagement, creating smarter and more effective communication strategies. Thus, AI in digital signage is paving the way for interactive advertising and information dissemination in the near future.

 

Report Coverage

This research report categorizes the market for the France digital signage market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the digital signage market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of France digital signage market.

 

Driving Factors

Factors such as contactless solutions, health and safety messaging, virtual events, and remote working are responsible for enhancing the market growth of France digital signage market. According to the report of Demand Gen and Gitnux, interactive content was more effective at educating buyers than static content by 23% and gets 4-5x more pageviews on average compared to static content. Thus, the increasing demand for dynamic and interactive content raises the market demand for digital signage. The high requirement for real-time information display especially for passenger information systems by incorporating real-time passenger information system leads to market growth. The growing adoption of cloud-based digital signage solutions triggered by the pandemic and predicted to grow by 35% in 2021, reaching  US$120 billion according to Forrester Research which leads to drive the market growth.

 

Restraining Factors

The increased spending on online advertisements and broadcasting by retail customers is restraining France digital signage market.

 

Market Segmentation

The France Digital Signage Market share is classified into type, component, technology, screen size, content category, application, and location.

 

• The kiosks segment dominated the market with the largest share of the France digital signage market during the forecast period.

The France digital signage market is segmented by type into video wall, video screens, transparent LED screens, digital posters, kiosks, and others. Among these, the kiosks segment dominated the market with the largest share of the France digital signage market during the forecast period. Interactive kiosks have low maintenance costs with advanced touchscreen digital kiosks having the potential to improve business in different ways. These are cost savings, increased productivity, and increased employee satisfaction through real-time communications.

 

• The hardware segment dominated the market with the largest market share through the forecast period.

The France digital signage market is segmented by component into hardware, software, and services. Among these, the hardware segment dominated the market with the largest market share through the forecast period. Display panels, media players, front projection, mounts, and other accessories are the several components of digital signage system. There increasing need for hardware panel compared to software rising the market demand in the hardware segment.

 

• The LED segment accounted for the largest market share in 2023.

The France digital signage market is segmented by technology into LCD, LED, interactive screens/touch screens, and others. Among these, the LED segment accounted for the largest market share in 2023. LED screens are used in most of the electronic devices such as computer, laptops, tablets and television. They are easy to set up and offer weatherproof and bright display.

 

• The below 32 inches segment is expected to hold the largest share of the France digital signage market during the forecast period.       

Based on the screen size, the France digital signage market is divided into below 32 inches, 32 to 52 inches, and more than 52 inches. Among these, the below 32 inches segment is expected to hold the largest share of the France digital signage market during the forecast period. Screens less than 32 inches in size are installed in small and closed areas such as elevators, bathrooms, and dressing rooms to help in marketing by creating a better one-to-one connection with the audience.

 

• The non-broadcast segment is witnessing significant CAGR growth through the forecast period.

The France digital signage market is segmented by content category into broadcast, and non-broadcast. Among these, the non-broadcast segment is witnessing significant CAGR growth through the forecast period. In France, there is a rising adoption of non-broadcast content in the retail environment leading to enhanced market growth. It is used to display product information, promotions, and special offers in real time.

 

• The transportation segment is anticipated to hold the largest market share during the forecast period.

The France digital signage market is segmented by application into retail, hospitality, entertainment, stadiums & playground, corporate, banking, healthcare, education, and transportation. Among these, the transportation segment is anticipated to hold the largest market share during the forecast period. Digital signage is used to provide real-time transport data in bus stops, metros and airports. The digital signage display is effectively used outdoors for public vehicles, pedestrian areas and transit depots to provide information.

 

• The in-store segment is anticipated to hold the largest market share through the forecast period.

The France digital signage market is segmented by location into in-store and out-store. Among these, the in-store segment is anticipated to hold the largest market share through the forecast period. Digital signage is extensively used in stores, closed premises, or locations such as retail shops, malls, showrooms, corporate offices, inside hospitals & healthcare facilities, and hotels & restaurants. Interactive kiosks provide information about the products in retail stores.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France digital signage market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Delta Electronics, Inc.
• Intel Corporation
• LG Electronics
• Intuiface
• Panasonic Holdings Corporation
• Acrelec
• Barco
• BenQ
• Daktronics, Inc.
• NEC Corporation
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Market Segment

This study forecasts revenue at France, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the France Digital Signage Market based on the below-mentioned segments:

 

France Digital Signage Market, By Type

• Video Wall
• Video Screens
• Transparent LED Screens
• Digital Posters
• Kiosks
• Others

 

France Digital Signage Market, By Component

• Hardware
• Software
• Services

 

France Digital Signage Market, By Technology

• LCD
• LED
• Interactive Screens/Touch Screens
• Others

 

France Digital Signage Market, By Screen Size

• 32 Inches
• 32 to 52 Inches
• More than 52 Inches

 

France Digital Signage Market, By Content Category

• Broadcast
• Non-Broadcast

 

France Digital Signage Market, By Application

• Retail
• Hospitality
• Entertainment
• Stadiums & Playground
• Corporate
• Banking
• Healthcare
• Education
• Transportation

 

France Digital Signage Market, By Location

• In-Store
• Out-Store