Global Frozen Pizza Market Size, Share, and COVID-19 Impact Analysis, By Crust Type (Stuffed Crust, Thin Crust, and Thick Crust), By Size (Regular, Medium, and Large), By Distribution Channel (HoReCa, Offline Sales, and Online Sales), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Frozen Pizza Market Insights Forecasts to 2033

• The Global Frozen Pizza Market Size was estimated at USD 23.51 Billion in 2023
• The Market Size is expected to Grow at a CAGR of around 5.46% from 2023 to 2033
• The Worldwide Frozen Pizza Market Size is Expected to Reach USD 40.01 Billion by 2033
• Asia Pacific is expected to Grow the fastest during the forecast period.

The Global Frozen Pizza Market Size was worth around USD 23.51 Billion in 2023 and is predicted to Grow to around USD 40.01 Billion by 2033 with a compound annual growth rate (CAGR) of 5.46 % between 2023 and 2033. The market is driven by a tendency toward the lifestyles of consumers, shifting dietary trends among working-class citizens and millennials, and the increasing appeal of frozen pizza across a wide range of demographics. 

Market Overview

The frozen pizza industry is a half-cooked pizza prepared using yeasted flatbread flour and stored in the freezer for future use. It is an easily accessible and convenient food for consumers who desire a quick and simple meal at home. This involves preheating an oven to a specified temperature and cooking the pizza for a specified duration. The market forecast indicates that trends driving the market growth is an unexpected turn towards premiumization, and gourmet options have fueled the demand for high-quality ingredients and innovative flavors. Furthermore, there is also a growing demand for vegetarian and vegan frozen pizzas because of the rise in health awareness among consumers, which has also pushed the major market players to launch vegan, organic, and non-GMO frozen pizzas, which is further driving the market growth. Additionally, technology advancement, mobile apps, and digital platforms make pizza ordering more convenient, increasing sales. Third-party food delivery apps bridge pizzerias with a wider customer base, highlighting the shift toward the online ordering of food. The pandemic fast-tracks contactless options, aligning with evolving tastes. Moreover, healthier and specialty frozen pizzas, like gluten-free, organic, as well as plant-based options. Besides this, expansion into emerging markets also offers the potential for increased sales with rapid urbanization and inflating disposable incomes.

Report Coverage

This research report categorizes the frozen pizza market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the frozen pizza market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the frozen pizza market.

Driving Factors

The market for frozen pizza is an increasing popularity of ready-to-eat, driven by frozen pizza contains a longer shelf life and additional preservatives to enhance its longevity. Additionally, consumers are now better aware of their health and wellness, and the need for food nutrients. This has led to a shifting lifestyle and food consumption pattern among young adults. Moreover, higher R&D to entice consumers and modify their behavior to the evolution of freezer technology, the flavor, and the emergence of different fast-food outlets for emerging economies are anticipated to present frozen pizza market players with lucrative opportunities.

Restraining Factors

The supply chain is one of the most significant factors for any product, but for frozen pizza, there are some kinds of limitations in the supply chain as this food needs a cold chain network. Furthermore, many developing countries with issues in their supply chain because of less cold storage in the area.

Market Segmentation

The frozen pizza market share is classified into crust type, size, and distribution channel.

• The thin crust segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the crust type, the frozen pizza market is segmented into stuffed-crust, thin-crust, and thick-crust. Among these, the thin crust segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to thin-crust pizzas containing much fewer calories compared to traditionally filled or pan-crust pizzas. Furthermore, crispy, thin pizzas are more liked by people for a taste of the dough. Therefore, an increase in health awareness and consciousness among people and a shift in lifestyle and people's preferences fuel the growth.

• The regular segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the size, the global frozen pizza market is divided into regular, medium, and large. Among these, the regular segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by it is best suited for one/or two people with four slices. Normal-sized pizzas are the cheapest in the category, through which one can experiment with many flavors. Additionally, frozen pizza is best suited for students who live alone and working professionals with hectic schedules, so a regular-sized frozen pizza is the most appropriate for them to prevent wastage and save money.

• The HoReCa segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the distribution channel, the global frozen pizza market is categorized into HoReCa, offline sales, and online sales. Among these, the HoReCa segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to cafes and restaurants increasingly using frozen pizzas to provide a speedy and efficient service without affecting the taste or quality. Additionally, frozen pizzas are used by most establishments to cater to customers during high-demand periods, ensuring they can sustain service speed while providing a desired menu item.

Regional Segment Analysis of the Frozen Pizza Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the frozen pizza market over the predicted timeframe.

North America is anticipated to hold the largest share of the frozen pizza market over the predicted period. The dominance is due to the fast-food consumption culture being largely prevalent in the region, as there are several fast-food outlets and low retail prices present. Furthermore, the population's lifestyle trends comprise the consumption of ready-to-eat foods and fast food, which are more accessible, quick, affordable, and ever-present, considering the hectic schedules.

Asia-Pacific is expected to grow rapidly in the frozen pizza market during the forecast period. The market in the region is driven by rising urbanization, increasing disposable income, and emerging demand for convenient meal options on the part of consumers. Moreover, while more individuals become urban dwellers, hectic schedules have created a strong demand for foods ready to eat, such as frozen pizzas.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations/companies involved within the frozen pizza market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• One Planet Pizza
• Dr. Oetker
• Daiya Foods
• California Pizza Kitchen
• The Simply Good Foods Company
• Freiberger Lebensmittel GmbH Co
• Jubilant FoodWorks
• Bellisio Foods, Inc.
• Nestle S.A.
• McCain Foods Limited
• HyFun Foods
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In January 2025, Nestlé launched its new Max Pro line under the Vital Pursuit brand, introducing frozen pizzas that feature significant protein content aimed at health-conscious consumers.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the frozen pizza market based on the below-mentioned segments: 

Global Frozen Pizza Market, By Crust Type

• Stuffed Crust
• Thin Crust
• Thick Crust

Global Frozen Pizza Market, By Size

• Regular
• Medium
• Large

Global Frozen Pizza Market, By Distribution Channel

• HoReCa
• Offline Sales
• Online Sales

Global Frozen Pizza Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa