Global Fruit Concentrate Puree Market Insights Forecasts to 2033

• The Global Fruit Concentrate Puree Market Size was estimated at USD 438.8 Million in 2023
• The Market Size is Expected to Grow at a CAGR of around 6.30% from 2023 to 2033
• The Worldwide Fruit Concentrate Puree Market Size is Expected to Reach USD 808.7 Million by 2033
• North America is expected to grow the fastest during the forecast period.

The fruit concentrate puree market size was valued at around USD 438.8 million in 2023 and is slated to reach USD 808.7 million by 2033, growing at a CAGR of 6.30% from 2023 to 2033. The fruit concentrate puree market is driven by a combination of consumer demand for healthier, more convenient products, the growth of the beverage industry, technological advancements, and rising interest in exotic fruits and clean-label products.

Market Overview

Fruit concentrate puree refers to that sector of the food and beverage industry focused on the production, distribution, and consumption of fruit concentrates and purees. These are products generated from fruits through various methods such as pressing, juicing, or blending and then concentrating to convert a thinner form of the fruit's natural flavor and nutrient content into a thicker, more concentrated form. These concentrated purees are applied in several applications such as beverages, sauces, desserts, and snack foods. In fact, due to the trend among consumers for healthier and more natural products, this market has experienced significant growth. The fruit concentrate puree demand is propelled by an increased awareness of health benefits associated with fruit consumption along with a growing tendency towards clean-label products that contain no artificial additives. Moreover, people are more willing to go busy and hence desire fast foodstuffs that would not sacrifice any taste or nutritional value. Purees from fruit concentrate serve the culinary world's versatile ingredient, which gives the producers the leeway to innovate novel products for wide-ranging consumer preferences. The adaptability of these purees will be quite important in the beverage industry, particularly in creating organic smoothies, juices, or flavored beverages since they constitute their core.

Report Coverage

This research report categorizes the fruit concentrate puree market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the fruit concentrate puree market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the fruit concentrate puree market.

Driving Factor

The key driver of the global market for fruit concentrate puree is its nutritional benefits. Purees are rich in nutrients and vitamins and have a lesser sugar content, which is one of the prime drivers of the vegetable puree market. In addition, puree is also convenient for those who need to have a puree or liquid diet because of neurological surgeries or disorders. An increase in utilization of fruit concentrate puree for various applications from the food and beverage sector. The product allows it to find wide usage due to its diversity in juices, smoothies, baby food, and dairy production. The advantage of fruit concentrate purees having longer shelf lives and being a convenient ingredient accelerates their incorporation by food makers.

Restraining Factors

Many of the fruits, especially fresh ones, are seasonal, leading to a significant supply shortage. Fresh materials for the concentrates and purees, particularly fruits like berries tropical fruits, and other orchard fruits, can be affected by availability and cost. Unpredictable changes in weather and the environment can affect fruit harvests, which may lead to crop failures, lower yields, and more expensive fruits, thereby disrupting the entire fruit concentrate puree supply chain.  

Market Segmentation

the fruit concentrate puree market share is classified into product, concentration, and fruit family.

• The no added sugar segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product, the fruit concentrate puree market is divided into sugar and no added sugar. Among these, the no added sugar segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to people becoming increasingly health-conscious; there is a high demand for healthier, low-sugar, and natural food products. People on a diet who have concerns about obesity, diabetes, or any other health issue caused by eating too much sugar buy products that carry the label no added sugar. The focus on nutrition and organic products is driving demand for purees and concentrates free from added sugars. Such purees and concentrates tend to hold more of the natural flavor and nutrients of the fruit.

• The liquid concentrate segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the concentration, the fruit concentrate puree market is divided into liquid concentrate and powder concentrate. Among these, the liquid concentrate segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by the fact that liquid concentrates are relatively easier to make up into soft drinks, smoothies, sauces, desserts, and lots of other finished products. Manufacturers find them easy to dissolve, making them flexible and a go-to choice in many applications.

• The berry segment accounted for the largest share in 2023 and is expected to grow at a remarkable CAGR during the forecast period.

Based on the fruit family, the fruit concentrate puree market is divided into berry, orchard, citrus, and exotic. Among these, the berry segment accounted for the largest share in 2023 and is expected to grow at a remarkable CAGR during the forecast period. The segmental growth is due to berries are highly versatile and desired for a broad spectrum of food and beverage applications, such as juices, smoothies, desserts, and snacks, with their natural sweetness and tartness. Consumers generally love the refreshing, lively flavor of berry purees.

Regional Segment Analysis of the Fruit Concentrate Puree Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the fruit concentrate puree market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the fruit concentrate puree market over the predicted timeframe. There is an increasing trend among consumers in China, India, and Southeast Asia toward healthier eating habits. Fruit-based products such as fruit purees and concentrates are in growing demand because of the focus on natural, nutrient-rich foods. Growing demand for ready-to-drink beverages, snacks, and other processed food products in this region, mainly coming from busy lifestyles, stimulates consumption. Fruit concentrates and purees are also applied because they are easy to use and last longer.

North America is expected to grow at a rapid CAGR in the fruit concentrate puree market during the forecast period. As consumers in North America are more conscious of health, a trend is emerging toward products that are cleaner-label, have organic ingredients, or have less sugar. Fruit concentrates, especially "no added sugar," "organic," and "100% fruit," have become highly in demand.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the fruit concentrate puree market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Tree Top
• Dennick Fruitsource
• Tianjin Kunyu International Co. Ltd.
• Grünewald Fruchtsaft GmbH, LLC
• Fénix S.A
• AGRANA Beteiligungs AG
• Dohler North America Inc.
• Kerr Concentrates
• Uren Food Group.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In February 2024, Watson-Marlow Marlow Fluid Technology Solutions helped North Macedonia-based company SOKO Gorica, located in the Republic of North Macedonia, upgrade its process to peach concentrate through Bredel 25 hose pumps.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the fruit concentrate puree market based on the below-mentioned segments: 

Global Fruit Concentrate Puree Market, By Product

• With Sugar
• No Added Sugar

Global Fruit Concentrate Puree Market, By Concentration

• Liquid Concentrate
• Powder Concentrate

Global Fruit Concentrate Puree Market, By Fruit Family

• Berry
• Orchard
• Citrus
• Exotic

Global Fruit Concentrate Puree Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East and Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East and Africa