Global Fundraising Market Insights Forecasts to 2033

• The Global Fundraising Market Size was Valued at USD 14.61 Billion in 2023
• The Market Size is Growing at a CAGR of 3.65% from 2023 to 2033
• The Worldwide Fundraising Market Size is Expected to Reach USD 20.9 Billion by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Global Fundraising Market Size is Anticipated to Exceed USD 20.9 Billion by 2033, Growing at a CAGR of 3.65% from 2023 to 2033.

Market Overview

Individuals or groups collect donations for various causes, known as fundraising. Both for-profit and not-for-profit organizations can engage in fundraising activities. Fundraisers are those involved in raising funds for specific causes. Fundraising is not about seeking donations for traditional business ventures or to benefit investors, business owners, or organizational shareholders. Instead, it focuses on supporting a cause.

The fundraising drive is mostly conducted by crowdfunding organizations and aimed at addressing business needs, securing urgent medical funds, supporting women's empowerment, and providing education for the underprivileged, among other causes. Nonprofits raise funds for a wide range of social and even religious activities.

The types of fundraising include corporate, online, direct, and event fundraising. Corporate fundraising, also called cause funding, encourages corporations to donate to nonprofits or charitable causes as part of their Corporate Social Responsibility (CSR) activities. Online fundraising leverages the internet for a wider reach of quick and effective donation collection through platforms like Give. It is commonly used for various causes including medical emergencies. Online fundraising leverages the internet for wider reach and quick and effective donation collection, commonly for causes like medical emergencies. Direct fundraising is similar to direct marketing and involves reaching out to potential donors via emails and social media messages, targeting individuals who are habitual donors or have previously supported the organization. Event fundraising includes organizing social events like marathons, cooking competitions, book fairs, art exhibitions, and blood camps.

Report Coverage

This research report categorizes the market for the global fundraising market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global fundraising market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global fundraising market.

Driving Factors

Several key factors are driving the growth of the global fundraising market. Increasing global awareness and engagement in social causes is fuelling philanthropic activities. People have become more informed and motivated to contribute to causes that resonate with them because of widespread access to information and social media platforms. Digital fundraising platforms and crowdfunding sites have made it easier to launch campaigns and reach a global audience.

Moreover, advanced data analytics and artificial intelligence allow organizations to target potential donors more effectively, personalizing outreach and improving donor engagement. Economic growth in emerging markets has increased disposable incomes, enabling more people to participate in charitable activities. Also, favourable government policies and tax incentives for charitable donations in various countries encourage more contributions from individuals and corporations.

Restraining Factors

The challenges anticipated to restrain the growth of the global fundraising market include regulatory challenges and compliance issues, with varying laws and standards across different regions complicating international fundraising efforts. The occurrence of donor fatigue due to frequent solicitation might lead to a decreased willingness to contribute.

Additionally, fraud and mismanagement within some fundraising ventures weaken trust and deter potential donors. Economic uncertainties and financial constraints, especially during global recessions, might limit the disposable income available for charitable giving.

Market Segmentation

The global fundraising market share is classified into entity, technique, and end-user.

• The nonprofits segment is expected to hold the largest share of the global fundraising market during the forecast period.

Based on the entity, the global fundraising market is divided into nonprofits, corporate foundations, cause marketing, and nonprofit software. Among these, the nonprofits segment is expected to hold the largest share of the global fundraising market during the forecast period. Nonprofit organizations work on an extensive and diverse range of causes, which appeals to a broad spectrum of donors. Nonprofits have a long-standing presence and credibility, having established trust and recognition through years of dedicated service and impactful work. They use fundraising tools and strategies, such as data analytics and donor management software, to optimize their campaigns. Nonprofits also benefit from favourable government policies and tax incentives that encourage charitable giving. Their ability to assemble volunteers and community resources boosts their fundraising efforts, enabling them to reach their financial goals.

• The online funding segment is expected to hold the largest share of the global fundraising market during the forecast period.

Based on the technique, the global fundraising market is divided into online funding, direct funding, and events and galas. Among these, the online funding segment is expected to hold the largest share of the global fundraising market during the forecast period. Online platforms offer widespread accessibility and convenience. It leverages the internet to reach a global audience, breaking geographical barriers and tapping into broader donor pools. The use of social media and other online tools boosts engagement and allows real-time updates, making it easier to build and maintain donor relationships. Online funding campaigns also benefit from lower operating costs than traditional methods, leading to higher net returns on donation drives. Furthermore, the integration of technologies like digital marketing, artificial intelligence and data analytics, enables highly targeted and personalized fundraising campaigns, improving overall effectiveness and donor satisfaction.

• The educational institutes segment is expected to grow at the fastest CAGR in the global fundraising market during the forecast period.   

Based on end-users, the global fundraising market is divided into non-profit organizations, educational institutes, and political campaigns. Among these, the educational institutes segment is expected to grow at the fastest CAGR in the global fundraising market during the forecast period. The increasing demand for quality education and the rising costs associated with delivering it are the primary reasons for this segment’s growth. With public funding falling short, schools, colleges, and universities are turning to fundraising activities to bridge financial gaps. Additionally, alumni networks provide a bigger donor base, often eager to support their alma maters through generous contributions. Fundraising campaigns in educational institutes also benefit from the emotional connection donors have towards their institutions, leading to a strong sense of community and loyalty. Moreover, advancements in digital fundraising platforms have made it easier for educational institutions to reach potential donors, streamline donation processes, and track contributions effectively.

Regional Segment Analysis of the Global Fundraising Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global fundraising market over the predicted timeframe.

North America is anticipated to hold the largest share of the global fundraising market over the predicted timeframe. The North American market is driven by several factors, including the region's culture of philanthropy and tax benefits for donors. Several nonprofit organizations and corporate foundations support the regional market share. Good technological infrastructure in the U.S. and Canada enables the adoption of digital fundraising techniques, increasing the efficiency and reach of campaigns. Favorable regulatory environments and tax incentives encourage both individual and corporate donations. The region's high disposable income levels largely contribute to the high capacity for charitable giving. Educational institutions, healthcare organizations, and other sectors actively engage in fundraising efforts backed by widespread support networks and professional fundraising firms.   

Europe is expected to be the fastest-growing region in the global fundraising market. The growing culture of social entrepreneurship and impact investing drives the funds towards charitable causes. Increasing digitalization across European countries enables more efficient and far-reaching fundraising campaigns. The supportive policies of the European Union and incentives for philanthropic activities also play a crucial role. Moreover, the rise of crowdfunding platforms and the adoption of fundraising and campaign management software are improving the ability of organizations to use resources efficiently. Also, Europe has a strong emphasis on sustainability, cleanliness, and social responsibility, expected to boost fundraising initiatives.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global fundraising market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Campbell & Company
• CCS Fundraising
• Graham – Pelton
• Westfall Gold
• Bentz Whaley Flessner
• DNL OmniMedia
• Ter Molen Watkins & Brandt
• Big Duck
• Heller Consulting
• Addelson Philanthropic Solutions
• Brian Lacy and Associates
• Bristol Strategy Group
• GiveGab
• Thompson Habib Denison Inc
• Averill Fundraising Solutions
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2024, Campbell & Company, an employee-owned national consulting firm, announced the appointment of Lisa Puck as its Chief Financial Officer.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global fundraising market based on the below-mentioned segments: 

Global Fundraising Market, By Entity

• Nonprofits
• Corporate Foundations
• Cause Marketing
• Nonprofit Software

Global Fundraising Market, By Technique

• Online Funding
• Direct Funding
• Event and Galas

Global Fundraising Market, By End-User

• Non-Profit Organizations
• Educational Institutes
• Political Campaigns

Global Fundraising Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa