Germany Hair Care Market Size, Share, and COVID-19 Impact Analysis, By Product (Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores, and Others), and Germany Hair Care Market Insights, Industry Trend, Forecasts to 2033

Germany Hair Care Market Insights Forecasts to 2033

• The Germany Hair Care Market is growing at a CAGR of 2.34% from 2023 to 2033
• The Germany Hair Care Market Size is expected to hold a significant share by 2033

The Germany Hair Care Market is anticipated to hold a significant share by 2033, growing at a CAGR of 2.34% from 2023 to 2033. The increasing hair-related issues and focus on the development of organic & natural products are driving the hair care market in the Germany.     

Market Overview

Hair care market refers to the products and services used for the care and styling of hair. The products include shampoos, conditioners, styling products, hair color, and treatments, excluding shower gels and salon services. The term hair care refers to the hygiene and cosmetology involving the hair that grows from the human scalp, and to a lesser extent body hair. Hair care products such as shampoo, conditioner, oil, serum, and other products aid in maintaining hair health and cleanliness and protecting it from damage as well as provide hair nourishment. Various types of products are available in the market that are used depending on the hair type. The growing trend of hair coloring and the adoption of long hair among men with the evolving fashion landscape and changing societal norms leads to drive the hair care products demand. The growing need for natural, organic, and sustainable products along with the rising awareness about hair health and styling trends is creating market opportunities for hair care.

Report Coverage

This research report categorizes the market for the Germany hair care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany hair care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany hair care market.

Driving Factors

The increasing hair-related issues such as hair loss, dandruff, frizzy hair, itchy or dry scalp, split ends and more significantly driving the hair care market demand. The growing need for organic hair care products owing to the awareness about safer, simpler, and latest natural hair care products along with the increasing health consciousness is anticipated to propel the market. The introduction of innovative hair care products including customized products and chemical-free products is augmenting the market growth. Additionally, the inclination towards professional hair treatment along with the changing lifestyle and rising economic growth is driving the hair care market.   

Restraining Factors

The concerns about allergic reactions in sensitive hair due to the presence of toxic chemicals limit its adoption, thereby hampering the market growth. Further, the increased cost of premium products challenges the market.

Market Segmentation

The Germany hair care market share is classified into product and distribution channel.

• The shampoo segment is dominating the Germany hair care market with the largest market share and is expected to grow at a significant CAGR growth during the projected timeframe.

Based on the product, the Germany hair care market is divided into hair colorants, shampoo, conditioner, hair oil, and others. Among these, the shampoo segment is dominating the Germany hair care market with the largest market share and is expected to grow at a significant CAGR growth during the projected timeframe. The shampoo is typically in viscous liquid form used for cleaning hair and hair scalp. The preference for organic & natural ingredients, expansion of e-commerce channels, and rising significance of personalized hair care products are propelling the market.

• The supermarket/hypermarket segment dominates the market with the largest market share and is expected to grow at a significant CAGR growth during the projected timeframe.

Based on the distribution channel, the Germany hair care market is divided into supermarket/hypermarket, specialty stores, online stores, and others. Among these, the supermarket/hypermarket segment dominates the market with the largest market share and is expected to grow at a significant CAGR growth during the projected timeframe. Supermarket/hypermarket is the primary choice for consumers due to convenience, wide range of options, and competitive pricing. The reduced chances of purchasing counterfeit goods in supermarket/hypermarket is propelling the segmental market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany hair care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Henkel AG & Co. KGaA
• L'Oreal SA
• Procter & Gamble Co.
• Shiseido Company Ltd
• Unilever PLC
• Coty INC.
• Beiersdorf AG
• Amway Corporation
• Oriflame Group
• The Ester Lauder Company
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In June 2022, JohnBeerens.com, the online beauty retailer from the Netherlands, is launching in France and Germany. The company is also working on its own product label and customer loyalty program.

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Germany hair care Market based on the below-mentioned segments:

Germany Hair Care Market, By Product

• Hair Colorants
• Shampoo
• Conditioner
• Hair Oil
• Others

Germany Hair Care Market, By Distribution Channel  

• Supermarket/Hypermarket
• Specialty Stores
• Online Stores
• Others