Germany Skincare Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Face creams & Moisturizers, Cleansers & Face Wash, Sunscreen, Body Creams & Moisturizers, Shaving Lotions & Creams, and Others), By Gender (Male and Female), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacy & drugstore, Online, and Others), and Germany Skincare Products Market Insights, Industry Trend, Forecasts to 2033

Germany Skincare Products Market Insights Forecasts to 2033

• The Germany Skincare Products Market Size is growing at a CAGR of 4.48% from 2023 to 2033
• The Germany Skincare Products Market Size is expected to hold a significant share by 2033

The Germany Skincare Products Market Size is anticipated to hold a significant share by 2033, growing at a CAGR of 4.48% from 2023 to 2033. The increasing awareness about effective skincare and aggressive marketing & advertising strategies by brands are driving the skincare products market in the Germany.     

Market Overview

Skincare products market refers to the industry encompassing a wide range of products including cleansers, moisturizers, serums, toners, and sunscreens that are designed to enhance and protect the health and appearance of skin. Skincare products are cosmetics and treatments designed for cleaning, moisturizing, and protecting the skin, addressing various concerns such as dryness, acne, and aging. There is a surging consumer desire for natural and organic facial care due to the possible detrimental consequences of synthetic compounds, thus seeking products devoid of chemicals, parabens, and sulfates, which results in driving demand for chemical-free and sustainable skincare products. Further, certified organic, cruelty-free, and sustainably sourced products are introduced by the key market players including Alnatura, BioMarkt, Tegut, Veganz and Bioland. The increasing concerns about well-being and the environment especially among millennials and GenZ lead to propel the market demand for skincare products.

Report Coverage

This research report categorizes the market for the Germany skincare products market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany Skincare Products market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany skincare products market.

Driving Factors

The growing consciousness about skin appearance especially among the GenZ populations owing to negative factors such as pollution, poor sleep, and stress contributes to driving the skincare products market. As per the report of statista, there has increase in the import of cosmetics and sunscreen products in Germany in 2023 accounting for approximately 2.7 billion euros. The increasing number of skincare products imports has contributed to driving the market growth. The increasing consumer demand for organic and sustainable beauty products drives the natural cosmetics market, thereby propelling the skincare products market. In addition, the growing awareness about effective skincare and aggressive marketing & advertising brand strategies are promoting the skincare products market.

Restraining Factors

The adverse effects associated with the use of skincare products may limit their adoption, thereby challenging the market growth. Further, the strict regulation and prevalence of counterfeit products are negatively impacting the market growth.

Market Segmentation

The Germany Skincare Products Market share is classified into product, gender, and distribution channel.

• The face creams & moisturizers segment dominated the market with the largest revenue share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

The Germany skincare products market is segmented by product into face creams & moisturizers, cleansers & face wash, sunscreen, body creams & moisturizers, shaving lotions & creams, and others. Among these, the face creams & moisturizers segment dominated the market with the largest revenue share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. Face creams and moisturizers are formulated with emollients that aid in keeping skin hydrated by sealing the skin, locking in moisture and nutrients while protecting the skin from environmental irritants. The frequency of these creams & moisturizers along with the trend toward plant-based skin care products are propelling the market.

• The female segment is dominating the market with the largest revenue share in 2023 and is expected to grow at a significant CAGR growth during the projected timeframe.

Based on the gender, the Germany skincare products market is divided into male and female. Among these, the female segment is dominating the market with the largest revenue share in 2023 and is expected to grow at a significant CAGR growth during the projected timeframe. As per the report of statista, 84.3% of German women aged 14 and over use hand cream several times followed by body milk & lotion and care day creams & serums. The growing significance of self-care surging the trend of complex skincare routines at home is significantly contributing to driving the market growth in the female segment.

• The supermarkets & hypermarkets segment is dominating the market with the largest revenue share in 2023 and is expected to grow at a significant CAGR growth during the projected timeframe.

Based on the distribution channel, the Germany skincare products market is divided into supermarkets & hypermarkets, convenience stores, pharmacy & drugstore, online, and others. Among these, the supermarkets & hypermarkets segment is dominating the market with the largest revenue share in 2023 and is expected to grow at a significant CAGR growth during the projected timeframe. Supermarkets & hypermarkets provide convenience, wide product selection, and lower prices of products to the consumers. The suitability of supermarkets & hypermarkets for selling skin care products to customers due to freedom of product selection, lower prices, and visibility of international brands responsible for propelling the market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany skincare products market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Unilever PLC
• Shiseido Company
• L'Oreal SA
• Procter & Gamble Company
• Beirsdorf AG
• ESTEE LAUDER COMPANIES INC
• Skinceuticals Inc.
• Riverderm AG
• Natura & Co.
• Mussa Canaria
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In May 2022, L’Oreal’s La Roche-Posay Anthelios sun care formulations, making it the first brand to benefit from this “powerful technology”. Anthelios UVMune 400 launched in pharmacies in March 2022 and was available in two product formats: an invisible fluid SPF50+ and Hydrating Cream SPF50+.

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Germany Skincare Products Market based on the below-mentioned segments:

Germany Skincare Products Market, By Product

• Face creams & Moisturizers
• Cleansers & Face Wash
• Sunscreen
• Body Creams & Moisturizers
• Shaving Lotions & Creams
• Others

Germany Skincare Products Market, By Gender

• Male
• Female

Germany Skincare Products Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacy & drugstore
• Online
• Others