Global Granola Bars Market Size, Share, and COVID-19 Impact Analysis, By Type (Chewy Granola Bars, Crunchy Granola Bars, Soft-Baked Granola Bars, Protein-Infused Granola Bars, Gluten-Free Granola Bars), By Ingredient (Nuts and seeds, Fruits, Chocolate, Oats, Honey), By Distribution Channel (Supermarkets and Hypermarkets, Online stores, Convenience Stores, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Granola Bars Market Insights Forecasts to 2033

• The Global Granola Bars Market Size was estimated at USD 4.78 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 4.83% from 2023 to 2033
• The Worldwide Granola Bars Market Size is Expected to Reach USD 7.66 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Granola Bars Market Size was worth around USD 4.78 Billion in 2023 and is predicted to Grow to around USD 7.66 Billion by 2033 with a compound annual growth rate (CAGR) of 4.83% between 2023 and 2033. The Granola Bar Market is being driven by rising health consciousness, increased demand for convenient, on-the-go snacks, increase in health and wellness trends, product innovation and variety and awareness of weight management.

Market Overview

The granola bar industry is the business that deals with the manufacture, distribution, and sale of granola bars, which are snack bars usually produced from a combination of rolled oats, nuts, seeds, honey, and other materials such as dried fruits, chocolate, or flavorings. These bars are frequently promoted as quick, healthy, and energy-enhancing snacks that appeal to customers seeking fast meal substitutes, quick nutrition on the go, or light, wholesome snacks. They are also a favorite among athletes and bodybuilders because they are frequently promoted as a means of sustained energy. Moreover, the demand for granola bars has been driven by an increasing number of health and wellness trends, including on-the-go living and clean eating. People are increasingly looking for products that not only deliver taste but also functional value, including energy kicks or meal replacements. Retailers are also taking advantage of the increasing trend by increasing their granola bar product lines in both physical and online stores, making it easier for consumers to access their favorite products. With the market in its growth stage, the granola bar segment is set to be a major driver in the overall healthy snack food market.

Report Coverage

This research report categorizes the granola bars market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the granola bars market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the granola bars market.

Driving Factors

Granola bars have also been viewed as a simple method of controlling weight by delivering a balanced snack with a pre-determined portion size. Brands are available in low-calorie, high-protein, or high-fiber content, and this is especially targeted toward weight-conscious consumers driving granola bar market demand. The market for granola bars is evolving continuously, with new ingredients, flavors, and formulations being added to suit various tastes and nutritional requirements. Brands are trying out novel ingredients such as quinoa, chia seeds, and adaptogens, making the market exciting and appealing to consumers. Continuing to fuel its demand.

Restraining Factors

Most of the commercially sold granola bars have large amounts of sugar that could counteract their health advantages hold back granola bar market demand. This is a worrying issue for consumers who value health, particularly those dealing with conditions such as diabetes, or individuals who desire a low-sugar intake. Sugar reduction pressure is being put on brands, but this can affect taste and marketability hinder the market of granola bars.

Market Segmentation

The granola bars market share is classified into type, ingredient, and distribution channel.

• The protein-infused granola bars segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the granola bars market is divided into chewy granola bars, crunchy granola bars, soft-baked granola bars, protein-infused granola bars, and gluten-free granola bars. Among these, the protein-infused granola bars segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to protein being a required nutrient in repairing muscles, supplying energy, and inducing fullness, so protein-enriched granola bars are especially attractive to athletes, bodybuilders, and those trying to control their weight. Protein bars have traditionally been sold as post-workout snacks or meal substitutes, which serve a rising need for easy-to-consume, high-protein foods.

• The oats segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the ingredient, the granola bars market is divided into nuts and seeds, fruits, chocolate, oats, and honey. Among these, the oats segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven due to oats containing high amounts of soluble fiber, which reduces cholesterol and aids in good heart health. They also deliver long-lasting energy, making them a perfect product for granola bars sold as healthy foods or meal substitutes.

• The supermarkets/hypermarkets segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the granola bars market is divided into supermarkets and hypermarkets, online stores, convenience stores, and others. Among these, the supermarkets/hypermarkets segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to these types of stores generally stocking a variety of granola bar brands and varieties, providing consumers with several choices in the form of flavors, ingredients, and price points. This assortment inspires consumers to opt for granola bars as an easy, ready-to-buy snack.

Regional Segment Analysis of the Granola Bars Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the granola bars market over the predicted timeframe.

North America is anticipated to hold the largest share of the granola bars market over the predicted timeframe. Most consumers with a preference for economically and healthful convenient food items. The area is famous for health-oriented individuals who opt for and need balanced diets and fast meals and snacks that could be met through granola bars. Developed distribution channels and successful market leadership by dominant market players also create market leadership. Continued regular product development, such as organic and gluten-free granola bars, drives growth in the region and keeps North America leading the world market for granola bars.

Asia Pacific is expected to grow at a rapid CAGR in the granola bars market during the forecast period. The increasing consumer consciousness towards healthy living, increased levels of urbanization, expansion, disposable incomes, the decline in the consumption of junk food, and the shift towards the consumption of flavored and functional Granola Bars. During times of increasing workload or with hectic working schedules, individuals will always anticipate having healthy and quick snacks like granola bars.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the granola bars market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ADM
• Olam International Limited
• Barry Callebaut
• Blue Diamond Growers
• John B. Sanfilippo & Son
• Kanegrade
• Borges Agricultural & Industrial Nuts
• Savencia SA
• The Wonderful Company
• Harris Woolf California Almonds
• Treehouse California Almonds
• Dohler GmbH
• Royal Nut Company
• Repute Foods Pvt. Ltd
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In March 2023, "KitKat cereal" was launched by Nestle S.A. This new cereal, which has a delicious KitKat flavor, was developed to satisfy the tastes of customers looking for a decadent breakfast option that they may occasionally have while still maintaining a healthy diet.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the granola bars market based on the below-mentioned segments: 

Global Granola Bars Market, By Type

• Chewy Granola Bars
• Crunchy Granola Bars
• Soft-Baked Granola Bars
• Protein-Infused Granola Bars
• Gluten-Free Granola Bars

Global Granola Bars Market, By Ingredient

• Nuts and seeds
• Fruits
• Chocolate
• Oats
• Honey

Global Granola Bars Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Online stores
• Convenience Stores
• Others

Global Granola Bars Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa