Global Green Tea Market Insights Forecasts to 2033

• The Global Green Tea Market Size was Valued at USD 13.76 Billion in 2023
• The Market Size is Growing at a CAGR of 8.91% from 2023 to 2033
• The Worldwide Green Tea Market Size is Expected to Reach USD 32.32 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Green Tea Market Size is Anticipated to Exceed USD 32.32 Billion by 2033, Growing at a CAGR of 8.91% from 2023 to 2033. Green tea's popularity is rising swiftly around the world due to changes in consumer lifestyles, an increase in the prevalence of chronic diseases, and growing awareness of the beverage's health benefits.

GREEN TEA MARKET REPORT OVERVIEW

Green tea is a type of tea made from the Camellia sinensis plant's leaves and is known for its minimal processing, antioxidant content, and potential health benefits. The leaves of Camellia sinensis are first steamed, then pan-fried, and then dried to make green tea. Since green tea does not undergo fermentation, it can retain vital compounds called polyphenols, which help break down fat cells and promote weight loss and long-term health. Caffeine is another ingredient that helps lower blood pressure. The demand for green tea is rising globally as a result of consumers' growing propensity to spend money on weight management solutions.

Green tea has a pale green appearance and a mildly bitter flavor. It is an unoxidized beverage prepared from Camellia sinensis leaves. It was once widely used as a medication in China and India to cure a wide range of ailments, such as improving heart and brain health, reducing bleeding, regulating body temperature, and curing wounds. Furthermore, green tea prevents cavities, lessens the formation of plaque, lessens salivary acidity, and prevents oral bacteria from creating acids that erode tooth enamel. Value addition, the quick rise of internet retail, increased health consciousness, and other important aspects are also driving the market for green tea.

The market for green tea has grown as a result of consumers' growing awareness of the potential health advantages of drinking green tea and their desire to support sustainable and ecologically friendly farming practices. The abundant antioxidants in green tea, especially epigallocatechin gallate, have been known to have anti-free radicals and anti-oxidative stress properties. Its marketability has been aided by this. Compared to black tea, green tea is more prone to oxidation and quality degradation, which limits the market for green tea. It might be difficult to keep freshness intact, especially under improper storage circumstances.

Report Coverage

This research report categorizes the market for the green tea market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the green tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the green tea market.

DRIVING FACTORS:

“Growing consumer knowledge of green tea's health advantages can propel market expansion’’

As a quick supply of nutrients, green tea has become incredibly popular among consumers. Specialty teas' increasing global appeal is another aspect driving the market's expansion. Growing disposable incomes have made it possible for customers to invest in high-quality products that enhance and promote their well-being. The increased demand for natural, organic, and clean-label items on the worldwide market can also be attributed to the emerging trend in these product categories.

‘’Increasing consumer demand for nutritional drinks is going to propel the growth of the market’’

Consumer demand for healthy drinks has expanded dramatically as a result of the growing trend of on-the-go nutrition and good hydration. High levels of antioxidants found in green tea assist prolong the life of cells and tissues can enhance regular bodily processes. The market is expanding due to the rising demand for nutrient-enriched beverages, which lower the risk of certain health issues. The expansion of the green tea market is also supported by stepping up research and innovation efforts to create new tea types, such as naturally flavored, organic, pure, and environmentally friendly tea variations. The development of innovative tea packaging through technological improvements is anticipated to accelerate market expansion.

RESTRAINING FACTORS

‘’The primary barrier to the market is likely to be the high cost of green tea’’

The cost of green tea is still a big worry for the tea business. However, it is anticipated that stepping up initiatives to maximize tea production through raising public awareness of cutting-edge farming techniques will address the pricing issues facing the tea sector.

Market Segmentation

The global green tea market share is classified into type, flavor, and distribution channel

Which segment is expected to hold the largest share of the global green tea market during the forecast period?

“The green tea bags are expected to hold the largest share of the global green tea market during the forecast period”

Based on type, the global green tea market is classified into green tea bags, green tea instant, loose leaf, capsules, and others. They give customers a quick and simple method to drink green tea without having to deal with the inconvenience of measuring and steeping loose tea leaves. Green tea bags are particularly preferred since they always provide the same flavor and quality, guaranteeing a consistent cup experience. In addition, the market is expanding due to the accessibility of organic and specialty green tea bags, which promote better health outcomes and more sophisticated tastes. Green tea bags' extended shelf life and ease of distribution and storage, which make them a popular option in retail and online markets, are also contributing to their expansion.

Which flavor is considered a dominant factor that enhances the growth of the global tea market?

“The largest section is represented by lemon green tea because of its claimed health benefits and pleasant flavor” 

Based on flavor, the global green tea market is classified into lemon, aloe vera, cinnamon, vanilla, wild berry, jasmine, basil, and others. Lemon's zesty flavor balances the harshness of green tea to create a pleasing combination that appeals to a variety of customers. Lemon green tea's health appeal is further enhanced by the fact that it is high in vitamin C and has long been linked to immune-boosting and detoxifying qualities. In addition, it can be found in a variety of formats, such as loose leaf, tea bags, and ready-to-drink preparations, which allows it to be consumed by a wide range of people. Furthermore, the growing recognition of lemon tea's adaptability to various tastes and seasons it can be sipped hot or cold is supporting the market's expansion.

Which channel is Expected to boost the growth of the global green tea market?

“The supermarkets and hypermarkets segment is expected to boost the demand of green tea market”

Based on distribution channels, the global green tea market is classified into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. Supermarkets and hypermarkets are taking over the market because they provide consumers with easy-to-access one-stop shopping experiences and a wide selection of green tea options, ranging from budget-friendly to high-end brands. Furthermore, they frequently have sections solely dedicated to teas and healthful drinks, which makes it simpler for customers to locate and sample various varieties of green tea. Additionally, supermarkets and hypermarkets gain from economies of scale by being able to attract customers who are price-conscious with competitive pricing, discounts, and promotions. In addition, the market expansion is being supported by the availability of trained employees who can help direct customers, especially those who are unfamiliar with green tea.

Regional Segment Analysis of the Global Green Tea Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Which region is expected to hold the largest share of the green tea market over the forecast period?

“Asia-Pacific region is holding the highest share of the global green tea market during the forecast period”

Green tea has a lengthy history and cultural significance in Asia Pacific, which greatly contributes to its high consumption levels. Furthermore, the area produces more green tea than any other place in the world, which helps both local consumption and substantial export volumes. In addition, the Asia Pacific region's population is becoming more conscious of green tea's health benefits, which is causing a change in consumption toward healthier drinks and propelling the market's expansion. Additionally, consumers' increased ability to spend money on health-promoting goods like green tea is driving the market's rise. Indian Tea Exports has been able to carve out a position for itself in the face of fierce competition on the global markets. Indian tea exports are predicted to surpass 95% of the $883 million target in 2022–2023, despite a number of logistical, geopolitical, and economic obstacles. Furthermore, according to recent input from exporters, logistical obstacles like the availability of containers, etc., have been resolved.

Why North America is growing at the fastest CAGR in the global green tea market?

The tea industry has enormous potential in North America. The market's growth is mostly due to the region's growing awareness of green tea's health benefits. The fast-paced modern lifestyle has made consumers more susceptible to lifestyle-related health issues like obesity, diabetes, and cardiovascular diseases. In addition, there is a growing demand for green tea as a means of reducing the risk of certain ailments. The growing popularity of functional beverages has led to an increase in the demand for green tea among the millennial population in the area. Furthermore, the US and Canada represent sizable markets for green tea due to consumer demand for products that adhere to ethical standards and health trends.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global green tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hambleden Herbs
• Hankook Tea
• Honest Tea, Inc.
• ITO EN
• Kirin Beverage Corp.
• Metropolitan Tea Company
• Northern Tea Merchants Ltd
• Numi Organic Tea
• Oishi Group Plc.
• Oregon Chai Inc.
• Yogi Tea
• AMORE Pacific Corp
• Arizona Beverage Company
• Associated British Foods LLC
• The Coca-Cola Company
• Tata Global Beverages
• Unilever
• Cape Natural Tea Products
• Celestial Seasonings
• Finlays Beverages Ltd.
• Frontier Natural Products Co-Op.
• Others

Key Market Developments

• In June 2021, Bigelow Tea introduced two new teas: Green Tea with Elderberry Plus Vitamin C, which combines smooth green tea with elderberry and vitamin C for health benefits. The flavor profile features a sourberry taste and a smoky aftertaste.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global green tea market based on the below-mentioned segments: 

Global Green Tea Market, By Type

• Green Tea Bags
• Green Tea Instant
• Loose Leaf
• Capsules
• Others

Global Green Tea Market, By Flavor

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmine
• Basil
• Others

Global Green Tea Market, By Distribution Channels

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Global Green Tea Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa