Global Gummy Supplements Market Insights Forecasts to 2033

• The Global Gummy Supplements Market Size was Valued at USD 9.13 Billion in 2023
• The Market Size is Growing at a CAGR of 7.16% from 2023 to 2033
• The Worldwide Gummy Supplements Market Size is Expected to Reach USD 18.23 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Gummy Supplements Market Size is Anticipated to Exceed USD 18.23 Billion by 2033, Growing at a CAGR of 7.16% from 2023 to 2033.

Market Overview

Gummy supplements are nutritional supplements that come in the form of gummy candy and are often composed of vitamins. They are frequently used instead of other supplement formulations as a more appealing option. The most frequent ingredients in gummy supplements are flavorings, water, gelatin, cornstarch, and sugar. The most common kind of gummy supplements are vitamins, but they can also be herbal supplements made with plant extracts like ashwagandha and cannabis. Gummies are a delightful and entertaining substitute for conventional supplements such as tablets and capsules. Children and anyone with trouble swallowing or digesting medicines are big fans of these gummies. Some individuals prefer gummy vitamins over pills due to their easier swallowing, superior flavor, and lack of strange odor. Gummy vitamin forms contain zinc, as well as vitamins A, B, C, D, and E. Also, a few of them include traces of omega-3 fatty acids. Consumer knowledge of the health advantages of various gummy supplements such as mixes, probiotics, amino acids and proteins, vitamins, minerals, and blends is expanding. These benefits include improved immunity, blood sugar regulation, and digestive assistance. Dietary tastes have changed significantly in the region due to the expanding urban population and changing lifestyle, which has resulted in a higher market share.

Report Coverage

This research report categorizes the market for the global gummy supplements market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global gummy supplements market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global gummy supplements market.

Driving Factors

Children typically refuse to eat healthful food, which usually leads to deficiencies. Consequently, parents are now using readily chewable nutraceuticals, such as gummy pills, which come in a variety of tastes, forms, and formats. Nutraceutical products can be flavored and shaped like bears, fruits, flowers, and other objects. This makes them a convenient and palatable way to satisfy kids' nutritional needs. As a result, there is a sizable market demand for this flavored gummy supplement since tastes like chocolate and strawberry are popular among young people. The majority of children's chewable vitamin and multivitamin pills contain vitamin C. One probable explanation is that kids are drawn to the naturally tart and refreshing fruit tastes. As a result, creating novel, natural, or organic materials as well as tasty candies is essential to the market expansion of the gummy supplement for children.

Restraining Factors

The market for gummy supplements offers a lot of benefits, but there might be some disadvantages as well. Deficiencies in iron, zinc, folate, vitamin B12, vitamin D, iodine, and vitamin B12 can all have serious negative effects on health, including heightened vulnerability to infections, birth deformities, blindness, stunted development, memory loss, low productivity at work, and even mortality. Also, natural vitamin D sources are few, it is costly to extract micronutrients from natural sources. These elements raise the price of producing gummy vitamins. One major element impeding the market expansion for gummy supplements is its unstable cost. Iron, zinc, folate, vitamin B12, vitamin D, iodine, and vitamin B12 deficiencies can all have detrimental impacts on health that can last a lifetime.

Market Segmentation

The global gummy supplements market share is classified into product type, end-user, and distribution channel.

• The multi-vitamin segment is expected to hold the largest share of the global gummy supplements market during the forecast period.   

Based on the product type, the global gummy supplements market is divided into single vitamins, multi-vitamin, and probiotics. Among these, the multi-vitamin segment is expected to hold the largest share of the global gummy supplements market during the forecast period. Gummy supplement companies appeal to clients that are receptive to new formulas or substitutes for tablets, capsules, and pills, among other forms of medication, in order to fill up nutritional deficiencies or gaps. Consuming vitamins, especially vitamin C and vitamin D, has been demonstrated to strengthen the immune system. With growing concern for people's health and knowledge of the benefits of immune boosters and other essential vitamins, the gummy vitamin industry is expected to grow rapidly. A, B, C, D, E, K, and other essential vitamins are combined in the majority of gummy vitamins available on the market.

• The adult segment is expected to hold the largest share of the global gummy supplements market during the forecast period.   

Based on the end user, the global gummy supplements market is divided into children and adults. Among these, the adult segment is expected to hold the largest share of the global gummy supplements market during the forecast period. The market development of this business is being influenced by increased preventative care awareness campaigns, expanding consumer demand for gummy vitamins because of their range of flavors and shapes, and rising rates of malnutrition and undernourishment in emerging nations. As gummy supplements have continued to attract new customers to nutritional supplements, the adult and elderly population has recently been the new face of sales. Adults are more likely to adopt gummies as they are more likely to experience pill tiredness and as gummies are classified as prescription drugs. Manufacturers compete to create products with reduced sugar content, textures, and tastes that allow customers a more fun way to get their vitamins and minerals, citing the market penetration of adult gummies.  

• The pharmacies and drug stores segment is expected to hold the largest share of the global gummy supplements market during the forecast period.   

Based on the distribution channel, the global gummy supplements market is divided into hypermarkets/supermarkets, convenience stores, pharmacies and drug stores, online channels, and others. Among these, the pharmacies and drug stores segment is expected to hold the largest share of the global gummy supplements market during the forecast period. For health-related products like probiotic supplements, pharmacies and medicine stores are often the first choice of retailers. When it comes to probiotic supplements and other products, customers view pharmacies and pharmacy shops as reliable suppliers. To reach a wider range of consumers, manufacturers are focusing on making their products available through pharmacies and drug stores. Recently, consumers all around the world have grown more aware of the ingredients they are eating and desire transparency from the food items they buy. Probiotics come in a variety of brands, and drugstores and pharmacies are focusing on stocking them since consumers think they are high-quality products. These factors are expected to boost the growth of the worldwide gummy supplement market.  

Regional Segment Analysis of the Global Gummy Supplements Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global gummy supplements market over the predicted timeframe.

North America is anticipated to hold the largest share of the global gummy supplements market over the predicted timeframe. The reasons for this include a well-established health and wellness sector, a rising desire for sweets types with health-conscious customers, particularly millennials, and a high level of consumer knowledge about nutritional items. The expansion of the regional market has been aided by the presence of significant players and the simple accessibility of a broad variety of gummy supplements through various retail channels. When it comes to exports, North America is the world's biggest supplier of gummy vitamins. Over half of all exports come from the United States alone. The effective branding and marketing used by North American businesses to position gummy supplements as a sweet and enjoyable approach to meet daily dietary needs for vitamins and minerals have contributed to their widespread appeal elsewhere. Still, costs in the North American market are often more expensive.

Asia Pacific is expected to grow at the fastest pace in the global gummy supplements market during the forecast period. The gummy supplement market study in China is expected to provide great development potential in the future due to increased healthcare spending and health consciousness among urban inhabitants, especially among the country's youth. China's gummy supplement market is driven by a number of studies showing benefits for immunity, cognitive function, and skincare, as well as a rising recognition of the need for preventative healthcare. A major demographic and cultural transition has occurred in Japan as a result of declining birth rates and an older population; this is expected to drive rising demand for gummy vitamin-based nutritional supplements. Nutri Bears Gummies, a healthy gummy vitamin firm, has expanded its online presence in India.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global gummy supplements market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Boscogen, Inc.
• Bettera Brands, LLC
• NutraStar Manufacturing Ltd.
• Better Nutritionals
• Prime Health Ltd.
• AJES Pharmaceuticals LLC
• Lactonova
• SMPNutra.com
• Lexicare Pharma Pvt. Ltd.
• Amapharm
• Procaps Group
• Vitakem Nutraceutical, Inc.
• Santa Cruz Nutritionals
• Herbaland Canada
• Allseps Pty. Ltd.
• Vitux AS
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2024, Sirio launches postbiotic gummy using Cargill’s EpiCor.

• In December 2023, the Otsuka Holdings-owned Pharmavite firm increased the number of supplements it produced by establishing a new gummy facility in Ohio. About USD 200 million is allegedly invested by the corporation in the new production facility.

• In January 2022, adult Gummies, the company's first vegan gummy supplement, was introduced to help adults' immune systems and digestive health.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global gummy supplements market based on the below-mentioned segments: 

Global Gummy Supplements Market, By Product Type

• Single Vitamin
• Multi-Vitamin
• Probiotics

Global Gummy Supplements Market, By End User

• Children
• Adults

Global Gummy Supplements Market, By Distribution Channel

• Hypermarket/Supermarket
• Convenience Stores
• Pharmacies and Drug Stores
• Online Channel
• Others

Global Gummy Supplements Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa