Global Hair and Scalp Care Market Size, Share, and COVID-19 Impact Analysis, By Product (Dry & Itchy Scalp, Anti-dandruff, and Hair Loss), By Distribution Channel (Online Stores, Specialty Stores, Supermarkets & Hypermarkets, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Hair and Scalp Care Market Insights Forecasts to 2033

• The Global Hair and Scalp Care Market Size Was Estimated at USD 100.36 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 6.74% from 2023 to 2033
• The Worldwide Hair and Scalp Care Market Size is Expected to Reach USD 192.76 Billion by 2033
• North America is expected to grow the fastest during the forecast period.

The Global Hair and Scalp Care Market size is expected to cross USD 192.76 billion by 2033, growing at a CAGR of 6.74% from 2023 to 2033. The hair and scalp market has expanded due to increasing hair and scalp issues, increasing awareness of pollution effects, and product innovation.    

Market Overview 

The global market for hair and scalp care includes a variety of products made to address various issues related to hair and scalp. The products of the region include oil, shampoo, conditioner, scalp masks, hair styling supplies, and more. The requirement for safe and skilled hair care products, increasing awareness about the negative effects of pollution, and the increase in hair and scalp issues are running the market. The demand for specialist care solutions has grown as a result of the increasing occurrence of problems with the hair and scalp, including dandruff, dryness, and hair loss.

Additionally, government initiatives aid the expansion of the market, for instance, the American Academy of Dermatology has launched the AAD Hair Loss and Alopecia Initiative in Research (HAIR) Grant Program in 2021, providing grants to US dermatologists, researchers, and trainees for hair disorders research. In addition, the National Library of Medicine studied scalp hair health and hair care practices among Malaysian medical students. Furthermore, the Centers for Disease Control and Prevention (CDC) a government institute organized awareness programs for maintaining healthy scalp and hair through good hygiene and proper hair care.

Report Coverage

This research report categorizes the hair and scalp care market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the excavator bucket market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the hair and scalp care market.

Driving Factors

The demand for nutritious products, such as masks, increasing concerns about the negative effects of pollution, excessive use of hair straighteners and curlers, more contact with ultraviolet sun, and rigorous chemical-containing shampoos on hair is inspired by the continuous use of shampoos. As a remedy for frizzy and damaged hair, hair masks are becoming increasingly popular, which is expected to support the expansion of the market. Additionally, the innovations in hair and scalp care products such as the creation of sophisticated formulas and delivery systems, have significantly increased the effectiveness of these products. For instance, in November 2024, Raven Innovations, a veteran-owned pharmaceutical company with a focus on dermatology, introduced RestoraScalp, the first medicated dry shampoo designed to treat psoriasis, dandruff, seborrheic dermatitis. In addition, social media and beauty influencers play a vital role in influencing consumer preferences and rising demand for hair care products. Influencers often advertise particular companies and products, which propels sales and expands the market.

Restraining Factors

The market faces several threats that restrict the market’s expansion. The market growth is hampered due to high prices and limited profitability, the hair care industry is declining. This is mostly because more and more people with sensitive hair have negative reactions to hair cleaning products that contain dangerous chemicals. In addition, the hair care sector has encountered obstacles that disrupt market expansion and provide important limited factors including allergic reactions, terrible rivalry, regulatory boundaries, growing consumer desire, and uncertain economic conditions for environmentally friendly goods.

Market Segmentation

The hair and scalp care market share is classified into product and distribution channel.     

• The anti-dandruff segment accounted for the largest market share of 40.32% in 2023 and is expected to grow at a CAGR of 6.12% throughout the forecast period.

Based on the product, the global hair and scalp care market is classified into dry & itchy scalp, anti-dandruff, and hair loss. Among these, the anti-dandruff segment accounted for the largest market share of 40.32% in 2023 and is expected to grow at a CAGR of 6.12% throughout the forecast period. The segment expansion is attributed to the increasing frequency of dandruff, a common scalp ailment that affects a sizable section of the world’s population. Additionally, consumer needs have been fueled by ongoing product innovation, including sophisticated solutions with natural alternatives such as tea tree oil and active chemicals like zinc pyrithione and selenium sulfide.

• The supermarkets & hypermarkets segment held a significant market share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the global hair and scalp care market is divided into online stores, specialty stores, supermarkets & hypermarkets, and others. Among these, the supermarkets & hypermarkets segment held a significant market share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The market growth is attributed to the broad availability and accessibility of use of these retail channels, which offer customers a large variety of hair care products. Furthermore, supermarkets & hypermarkets have become major players in the distribution of hair and scalp care products, driving the market’s growth owing to its wide reach and capacity to attract a sizable consumer base.

Regional Segment Analysis of the Hair and Scalp Care Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the hair and scalp care market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the hair and scalp care market over the predicted timeframe. The region’s market is anticipated to grow because of the region’s sizable and varied customer base, growing awareness of the necessity of hair and scalp health, and rising demand for cutting-edge hair care products. In addition, the developing middle class is looking for high-end hair care products as a result of increasing urbanization and disposable income, which reflects a priority for more quality than quantity. Furthermore, the region’s important market share in this sector has also been aided by the existence of important manufacturers and the requirement for traditional and herbal hair care products.

North America is expected to grow at the fastest CAGR growth of the hair and scalp care market during the forecast period. The region has a sizable market share due to its established distribution network and the presence of important industry participants. Additionally, a strong focus on individual grooming, comprehensive availability of state-of-the-art hair care products, and high consumer knowledge of hair and scalp are expected to carry forward the expansion of the market. Furthermore, technological development in the companies and the increasing demand for clean and sustainable beauty products both contribute to this expansion.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the hair and scalp care market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• L’Oréal S.A.
• Johnson & Johnson Services, Inc.
• Beiersdorf
• Kanebo Cosmetics Inc.
• Himalaya Global Holdings Ltd
• Shiseido Company, Limited
• Procter & Gamble
• Unilever
• AMOREPACIFIC US, INC.
• The Estée Lauder Companies Inc.
• Kao Corporation
• Revlon Group
• Henkel AG
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)  

Recent Development

• In September 2024, NatureLab Tokyo was established in Singapore by the Japanese personal care firm Mandom in response to the increasing demand for natural and clean scalp care products. In addition to its well-liked 2-in-1 Scalp Scrub + Shampoo with hyaluronic acid and grape extract, NatureLab Tokyo launched three shampoo and conditioner lines tailored to damage, frizz, and volume.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the hair and scalp care market based on the below-mentioned segments: 

Global Hair and Scalp Care Market, By Product

• Dry & Itchy Scalp
• Anti-dandruff
• Hair Loss

Global Hair and Scalp Care Market, By Distribution Channel

• Online Stores
• Specialty Stores
• Supermarkets & Hypermarkets
• Others

Global Hair and Scalp Care Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa