The Global Hair Curler Market size was USD 30.09 Billion in 2021 and is projected to reach USD 39.63 Billion by 2030, exhibiting a CAGR of 3.7% during the forecast period. Product demand is projected to be driven by the growing adoption of low-cost hair grooming products to attain desired hairstyles. Furthermore, increased demand for hair styling products with digitally precise heat and speed controls, as well as vitamin coatings for optimal hair protection, is likely to drive demand. Hair styling tools that are more portable and less time consuming are expected to rise in popularity. Technologically sophisticated products are predicted to gain a lot of traction among the younger generation, which will drive the industry forward. As a result, manufacturers are launching cutting-edge items to meet shifting consumer preferences. Dyson, for example, provides the Dyson Airwrap Styler Complete, which contains an air-wrap barrel, a smoothing brush, a volumizing brush, a pre-styling dryer, a filter cleaning brush, a non-slip heat resistant mat, and a storage container. Curling irons are benefiting from technological improvements in the hairstyling products market. Consumers are gravitating toward goods that provide many benefits and include a variety of attachments for creating diverse hairstyles, which is projected to drive market share.
 

In the forecasting years, high prices associated with advanced hair curler and tongs are projected to hinder the growth of the global hair curler market. Hair styling equipment with numerous functions that are technologically advanced are being sold at greater prices, which may stifle market growth. Furthermore, rising worries about hair damage, dryness, and roughness induced by the inappropriate use of heat radiated by hair styling products are limiting their popularity in a number of countries. To address these challenges, manufacturers are introducing goods with enhanced heat-protection features in the hopes of increasing sales.
 

Type Outlook

The cordless segment is expected to dominate the market share in 2020 of global hair curler market owing due to increased demand for automatic and battery-operated hair styling equipment for home use, as well as ease of handling while travelling, are expected to boost sales in this market throughout the projected period.
 

Technology Outlook

The full-automatic segment is expected to dominate the market share in 2020 of global hair curler market owing to rising disposable income and urbanization along with the increased demand for automatic and battery-operated hair styling equipment for home use, as well as ease of handling while travelling, are expected to boost sales in this market throughout the projected period.
 

Application Outlook

The commercial segment is expected to dominate the market share in 2020 of global hair curler market owing to growing availability of professional services in salons, beauty parlours, and cosmetics studios. In the United States, for example, there were over one million active salons in 2017. Haircutting and styling services account for 45 percent of the revenue generated in the hairstyling business. As a result, the professional segment's quick growth is projected to have a beneficial impact on the segment's growth. Furthermore, the significant risk of burns given by these hot irons motivates consumers to seek professional hairstyling services, which is projected to boost category expansion even further.
 

The residential segment is anticipated to emerge as the fastest-growing region of global hair curler market over the forecast period owing to people looking out for more economical self-grooming gadgets for at-home styling. Furthermore, the large expenditure made by customers to improve the appearance of their hair on a regular basis is expected to boost the segment's growth. Consumers are increasingly buying portable, small, and travel-friendly gadgets as travel and tourist activities grow. This element can be related to the segment's expansion.
 

Distribution Channel Outlook

The supermarkets/hypermarkets segment is expected to dominate the market share in 2020 of global hair curler market owing to physical product demonstrations in these establishments are a crucial driver in the segment's growth. Furthermore, the market is projected to be fueled by the availability of a wide choice of products from various brands at discounted costs. For instance, Geloon Electronic Technology Limited has worked with more than 50 worldwide companies in the professional salon and retail distribution markets, with the bulk of players based in North America and Western Europe.
 

The online segment is anticipated to emerge as the fastest-growing region of global hair curler market over the forecast period owing to growing number of online retailers, such as Amazon, Flipkart, Snapdeal, Bed Bath & Beyond Inc., Lunatahair.com, amongst others.
 

Regional Outlook

North America is expected to dominate the market share in 2020 of global hair curler market owing to growing number of fashion vloggers over social media is likely to fuel the growth of this region. The high number of hairstylists in the region is likely to boost demand for curling irons in the commercial application category. To put this in context, the hairdressing sector employed over 45000 individuals in Texas in 2017. As a result, the regional market is expected to grow significantly over the forecast period.
 

Asia Pacific is anticipated to emerge as the fastest-growing region of global hair curler market over the forecast period owing to rising developing nations such as India, China, and Bangladesh due to the increased adoption of western and popular hairstyling techniques. New segments, such as portable appliances and improved hair styling equipment, have the potential to grow in the regional market. Furthermore, rising disposable income and increased consumer awareness of technologically advanced products are expected to improve regional demand.
 

Key Companies & Recent Developments

Partnerships, strategic mergers, and acquisitions are expected to be the most successful strategies for industry participants to get speedy access to growing markets while also improving technological capabilities. For instance, Dyson announced its plans to release the Dyson Airwrap Next Generation multi-styler offers different sized barrel attachments and wants, enabling consumers to create curls of different sizes. In addition, product differentiation and developments, as well as service expansion, are projected to help organizations thrive in the market. For instance, in January 2019, Lunata Beauty launched cordless hair curler along with convertible curling wand/iron, with a 32 mm titanium barrel and removable clip.
 

Market Segmentation of Global Hair Curler Market

By Type

• Cord
• Cordless

By Technology

• Manual
• Semi-automatic
• Full-automatic

By Application

• Household
• Commercial

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online

Key Players

• Conair Corporation
• Panasonic
• Braun
• VEGA
• Helen of Troy
• Koninklijke Philips N.V.
• Curlingiron.org.
• Spectrum Brands, Inc.
• Lunata Beauty
• Dyson
• Revlon, Inc.
• Andis Company
• Geloon
• AMIKA
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