Global Hair Removal Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Cream, Ready-To-Use Wax Strips, Electronic Devices, Razors, and Others), By End-User (Men and Women), By Distribution Channel (Company Owned Website, E-Commerce Website, Hypermarkets and Supermarkets, Specialty Stores, and Others), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Hair Removal Products Market Insights Forecasts to 2033

• The Global Hair Removal Products Market Size was estimated at USD 3.56 Billion in 2023
• The Market Size is expected to grow at a CAGR of around 8.35% from 2023 to 2033
• The Worldwide Hair Removal Products Market Size is Expected to Reach USD 7.94 Billion by 2033
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Hair Removal Products Market Was Size Was Worth around USD 3.56 Billion in 2023 and is predicted to Grow to around USD 7.94 Billion By 2033 with a Compound Annual Growth Rate (CAGR) of 8.35 % between 2023 and 2033. The market is driven by an Increased awareness of body grooming and hygiene, especially in young generations, which has increased demand for hair removal products. Moreover, advances in technology, such as pain-free lasers and advanced epilators, have improved the customer experience.

Market Overview

The hair removal products market refers to the industry that specializes in depilatory devices and products that aimed at getting rid of extra body hair through cutting, dissolving, or extracting hair from the root follicles. Typical products in this market included depilatory creams, razors, epilators, and electronic removal equipment. This expansion is due to technological innovation, increasing focus on personal grooming, increasing disposable incomes, and changing consumer trends. Additionally, consumer expenditure on grooming is also fueling hair removal product market expansion in the forecasted period. According to the Attest U.S. Beauty & Grooming consumer survey, American males are shopping for makeup more frequently; 54% of Americans engage with beauty & grooming brands on social media. Furthermore, one of the latest hair-removing wax trends involves growing orders of pre-packaged wax strips that are easy to use and are convenient for customers, especially in the post-pandemic period. A general tendency towards natural and organic content in wax products also prevails as a result of increased consumer demand for healthy and green products. Moreover, product innovation advancements, such as scented and colored waxes, are enhancing consumer experience and expanding market opportunity. Innovation in waxing techniques and equipment is further shaping the market dynamics while ensuring efficiency and effectiveness in hair removal processes.

Report Coverage

This research report categorizes the hair removal products market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the hair removal products market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the hair removal products market.

Driving Factors

The hair removal products removal market is driven by the grooming industry involves industries and businesses that offer grooming and personal hygiene for individuals. There is a need for hair removal products based on cultural standards, personal grooming, and aesthetic fashion, as people desire smooth skin and hairless regions for purposes of hygiene, comfort, and self-esteem. Additionally, grooming companies employ hair removal products to offer inclusive services based on clients' aesthetic desires and hygiene requirements, making their overall grooming experience better. Moreover, the disposable income of several nations has been on the rise and is causing an increase in the expenditure incurred on personal care products such as hair removal creams. Companies targeting low-income to high-income individuals, resulting in the production of all sorts of personal care products at affordable prices for all categories of consumers, have supported more consumers getting attracted.

Restraining Factors

Raw materials like chemicals, metals, organic material, and others that are increasingly rare in nature are hurting the product cost. The increasing shipping cost of raw materials from one location to another is also expected to raise the cost. Moreover, the rising expense of using skilled labor who are processing and extracting the raw material into a consumable form contributes indirectly to driving the cost of the product upwards.

Market Segmentation

The hair removal products market share is classified into products, end-users, and distribution channels.

• The cream segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the products, the hair removal products market is segmented into cream, ready-to-use wax strips, electronic devices, razors, and others. Among these, the cream segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to it being easy to use, efficient, and speed at which it removes hair from the body, which makes it even more desirable than other product forms. Additionally, a huge majority of creams with the added feature of not just removing the hair but also hydrating and making the skin silky smooth, having pleasant scents is likely to increase the rate of consumption.

• The women segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the end-users, the global hair removal products market is divided into men and women. Among these, the women segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by women, who have traditionally been the main consumers of hair removal products. Hair-free, smooth skin is generally a sign of beauty; these cultural beauty concepts are creating a demand for efficient hair removal amongst women. Moreover, personal hygiene and care generally influence a person's presence, confidence, and comfort. Clothing preferences in women are also linked with hair removal. Moreover, painless hair removal processes are propelling the market growth.

• The hypermarkets and supermarkets segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the distribution channel, the global hair removal products market is categorized into company-owned websites, e-commerce websites, hypermarkets and supermarkets, specialty stores, and others. Among these, the hypermarkets and supermarkets segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to the availability, accessibility, and affordability of the products. Furthermore, supermarkets & hypermarkets tend to offer competitive prices on products because they make large purchases. Additionally, carry a range of products and brands that suit different consumer needs and preferences, such as affordable options, popular brands, and sensitive skin formulas.

Regional Segment Analysis of the Hair Removal Products Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the hair removal products market over the predicted timeframe.

North America is anticipated to hold the largest share of the hair removal products market over the predicted period. The dominance is due to the rising awareness regarding personal grooming & care, hygiene, and rising e-commerce in the region. Additionally, technologies in hair removal, including laser hair removal products and high-tech epilators, provide easier and more effective solutions. Moreover, the availability of numerous brands for personal care and rising competition in the region are fueling the market growth.

Asia-Pacific is expected to grow rapidly in the hair removal products market during the forecast period. The market in the region is driven by the huge competition among larger suppliers, which has pushed them to grow stronger in the remote areas. Moreover, razors and depilatory creams are easy and cheap remedies for customers preferring convenience, and waxing kits present longer results for customers preferring to spend more time for their care processes.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations/companies involved within the hair removal products market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Emjoi, Inc.
• Philips Personal Care B.V
• Vijohnkart.com
• SI&D (Aust) Pty Ltd
• Revitol
• Sally Hansen
• Helios Lifestyle Private Limited.
• Beiersdorf
• Braun
• Conair
• CurrentBody
• CyDen
• L'Oréal
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In July 2022, Veet, the world leader in depilatory products, launched a reformulated hair removal cream, Veet Pure.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the hair removal products market based on the below-mentioned segments:  

Global Hair Removal Products Market, By Product

• Cream
• Ready-to-use wax Strips
• Electronic Devices
• Razors
• Others

Global Hair Removal Products Market, By End-Users

• Men
• Women

Global Hair Removal Products Market, By Distribution Channels

• Company Owned Website
• E-commerce website
• Hypermarkets and Supermarkets
• Specialty Stores
• Others

Global Hair Removal Products Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa