Global Hand Wash Market Insights Forecasts to 2032

• The Global Hand Wash Market Size was valued at USD 3.62 Billion in 2022.
• The Market Size is Growing at a CAGR of 7.1% from 2022 to 2032
• The Worldwide Hand Wash Market Size is Expected To Reach USD 7.23 Billion by 2032
• Europe is Expected To Grow the fastest during the forecast period

The Global Hand Wash Market Size is Expected To Reach USD 7.23 Billion by 2032, at a CAGR of 7.1% during the forecast period 2022 to 2032.

Hand wash is the most commonly used hygiene product in all situations involving personal hand hygiene. The global hand wash market is expected to expand in the coming years as health hygiene awareness grows. Hand washing is also used to avoid microorganisms, dirt, or all other harmful objects to discourage disease spreading. An antibacterial liquid hand wash contains an active substance that inhibits, destroys, or turns active bacteria on hands harmless. Furthermore, the innovation in the design of bottled skin cleansers with the ability to automatically pump out the liquid solution represents a significant opportunity for the hand wash market to grow over the forecast period. Moreover, a growing consumer shift toward naturally made skincare products opens up new opportunities for companies to expand their business in the natural personal care segments. Additionally, rising demand for scented skincare products would open up new opportunities in the aromatic skincare category.

Driving Factors

Increasing hygiene consciousness amongst people to drive growth during the forecast period. The global economy's expansion has resulted in a changing lifestyle and a higher standard of living, as well as the adoption of a health-conscious approach to life. This increases the use of personal care products for health protection. Moreover, the prevalence of hospitals and clinical facilities is expected to increase demand for sanitary products, as various hygiene and personal care products are primarily used in hospitals to maintain sanitation and a germ-free environment. Additionally, growing infrastructure facilities such as schools and colleges, hotels and restaurants, corporations, and residences are increasing demand for the products. In addition, increasing awareness of the necessity of sanitation through various promotional campaigns via websites, radio, television, social media sites, print media, and other are likely to increase the use of palm and finger-cleansing groceries.

Restraining Factors        

The increased cost of materials used in the production of washers, such as glycerin, fragrances, sodium lauryl, ether sulfate, and others, causes delays in the production procedure. Higher-cost raw materials are expected to result in higher product pricing, which is likely to reduce demand for the products. Furthermore, the availability of substitutes such as sanitizers, soaps, and hand wipes, among others, would hinder the market growth.

Market Segmentation

By Product Insights

The ordinary hand wash segment is expected to hold the largest share of the global hand wash market during the forecast period.

Based on the product, the global hand wash market is classified into ordinary hand wash and waterless hand wash. Among these, the ordinary hand wash segment is expected to hold the largest share of the hand wash market during the forecast period. These items hydrate the skin and protect it from bacteria. Hand-washing products are available in gel and liquid forms. These products are widely available, inexpensive, and frequently offer a variety of scents and formulations to meet the needs of different consumers. Because of its affordability and availability in various retail channels, the ordinary segment has traditionally held a significant market share.

By End-User Insights

The commercial segment is witnessing significant CAGR growth over the forecast period.

Based on end-users, the global hand wash market is segmented into commercial, residential, and industrial. Among these, the commercial segment is witnessing significant CAGR growth over the forecast period, owing to the growing need for clean and sanitary environments in schools, hospitals, clinics, and other business environments, the demand for cleaning supplies has increased. The rising number of hospitals, healthcare centres, and restaurants is a significant factor driving segment growth. The common practice of washing hands before treating the first patient, in between each patient, and at the end of the day has been regarded as an effective measure by all healthcare professionals to prevent the spreading of germs and pathogens. In addition, the growing commercial sector is likely to fuel segment growth during the forecast period.

By Distribution Channel Insights

The e-commerce segment is witnessing significant CAGR growth over the forecast period.

Based on the distribution channel, the hand wash market is segmented into pharmacy stores, supermarkets/ hypermarkets, e-commerce, and others. Among these, the e-commerce segment is dominating the market with the largest revenue share over the forecast period, owing to the high level of convenience provided by this medium. The availability of a variety of hand wash products at special pricing and significant discounts is a critical factor driving segment growth. Also, rising internet penetration, combined with the widespread use of mobile phones for online shopping, has influenced manufacturers to promote and sell their products globally via online retailers eliminating the need for an end-to-end distributor in a specific region.

Regional Insights

Asia Pacific dominates the market with the largest market share over the forecast period.

Asia Pacific is dominating the market share over the forecast period. Increased cases of diseases such as influenza in the region are one of the major factors driving market growth. Hand washing regularly helps minimize the risk of these contagious diseases. People's health and hygiene would improve as the rate of urbanization in developing countries such as China and India increased. Furthermore, growing manufacturing industries in the countries would exacerbate dust and air pollution issues while increasing demand for hand wash products.

The Europe market is expected to grow at the fastest rate during the forecast period, because of the presence of major hand cleaner manufacturers such as L'Oréal, Unilever, Avon, and others. To attract a large number of consumers in the region, these brands use more advanced promotional campaigns. Additionally, the growing tourism sector in countries such as France, Spain, the United Kingdom, and Italy, as well as the increasing construction of facilities such as hotels, resorts, restaurants, and others, is expected to increase demand for hand wash in the region.

List of Key Market Players

• Air Delights Inc.
• Unilever PLC 
• Avon Product, Inc.
• Henkel AG & Co.
• Procter & Gamble Company
• Reckitt Benckiser Group PLC
• Vi-Jon, Inc.
• Godrej Group
• 3M
• S. C. Johnson & Son, Inc.
• Amway Corporation

Key Market Developments

• In September 2022, Reckitt Benckiser Group PLC introduced a powder-to-liquid Dettol hand wash solution. The launch will aid the company's product line and customer base expansion.

• In September 2022, In Europe and the United States, INEOS introduced a low-cost hand wash product. The new product launch will assist the company in increasing its sales and revenue.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the global hand wash market based on the below-mentioned segments:

Hand Wash Market, Product Analysis

• Ordinary Hand Wash
• Waterless Hand Wash

Hand Wash Market, End-User Analysis

• Commercial
• Residential
• Industrial

Hand Wash Market, Distribution Channel Analysis

• Pharmacy Stores
• Supermarket/ Hypermarket
• E-commerce
• Others

Hand Wash Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa