Global Household Cleaning Products Market Insights Forecasts to 2030

• The Global Household Cleaning Products Market was valued at USD 100.50 Billion in 2021.
• The Market is growing at a CAGR of 6.5% from 2022 to 2030.
• The Global Household Cleaning Products Market is expected to reach USD 177.13 Billion by 2030.
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Household Cleaning Products Market is expected to reach USD 177.13 Billion by 2030, at a CAGR of 6.5% during the forecast period 2022 to 2030. One of the key drivers of Household Cleaning Products market expansion is due to an increased attention on cleanliness and maintaining a hygienic atmosphere among people as well as an increase in the COVID-19 pandemic's prevalence.

Furthermore, it is anticipated that leading market participants would find the opportunities presented by the rising demand for environmentally friendly home cleaning products to be appealing. According to projections, an ageing population, expanding urbanisation, and rising income levels will drive Household Cleaning Products market demand.

Market Overview

To keep the house clean, germ-free, and preserve household hygiene, household cleaning products are important. It eliminates germs, soils, dust, and other contaminants that cause the spread of viruses, allergies, and infectious disorders. The components used to create the goods include ethanol, solvents, preservatives, chlorine bleaches, and surfactants.

It is crucial to take appropriate care while using such items and to store them away in a secure location after use because certain products may include flammable liquids, acids, and alkalis that might be harmful to health and cause accidents. The everyday requirement for cleaning clothing, utensils, and floors as a result of growing awareness of health and hygiene issues continues to be the market's key driver. Additionally, the industry has experienced significant expansion as a result of the development of cleaning products and the many distribution formats they come in, including detergent tablets, liquid pods, and automated dispensers.

The market for household cleaning products is primarily driven by the increasing use of surface cleaners and kitchen cleaners in homes, the growth in the number of households as a result of the increase in nuclear families, rising disposable income, rising hygiene awareness, and growing understanding of the health advantages of maintaining a clean environment. The cleaning supplies aid in thoroughly cleaning the home environment and guard against the spread of infectious illnesses, skin allergies, and other conditions caused by pollutants, germs, and bacteria. The global market for home cleaning goods has grown dramatically due to an improvement in living standards, increasing family income brought on by women working more and earning more, and an expansion in the middle class.

The expansion of the liquid, gel, and pod forms of detergents in developing and underdeveloped countries is being hampered by the relatively low penetration of automated washing machines in low and middle income countries due to economical and space constraints. It is anticipated that low demand and customer retention would limit market expansion. The rising demand for chemical-free, human health-safe organic cleaning solutions, particularly in developed regions like North America and Europe, is giving businesses new prospects for expansion.

Report Coverage

This research report categorizes the Market for global Household Cleaning Products based on various segments and regions, forecasts revenue growth, and analyses trends in each submarket.

The report analyses the key growth drivers, opportunities, and challenges influencing the Global Household Cleaning Products Market. Recent Market developments and competitive strategies such as expansion, Product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the Market.

The report strategically identifies and profiles the key Market players and analyses their core competencies in each global Household Cleaning Products Market sub-segments. 

Segmentation Analysis

• In 2021, the Surface cleaners segment dominated the Market with the largest Market share of 20.7% and Market revenue of 2.80 Billion.

Based on the Product, the global Household Cleaning Products Market is categorized into Dishwashing products, Surface cleaners, Textured wheat protein, Glass cleaners, Laundry detergents and Others. In 2021, the Surface cleaners segment dominated the Market with the largest Market share of 20.7% and Market revenue of 20.80 Billion. The Surface cleaners market category now has the largest market share and is anticipated to expand at a high CAGR over the anticipated years because Customers are increasingly reliant on surface cleaners to disinfect spaces around the home, which has had a substantial influence on the demand for surface cleaners because to the COVID-19 epidemic.

The use of cleaning solutions and the sales of surface cleaners have surged at an unprecedented rate as a result of the growing COVID-19 pandemic danger. The need for surface cleaning solutions has increased due to greater awareness of personal hygiene and the risk of contagious illnesses. The segment's expansion will be driven by the widespread availability of surface cleaning products at convenience shops, supermarkets, and hypermarkets.

• In 2021, the Convenience stores segment accounted for the largest share of the Market, with 39.6% and a Market revenue of 39.79 Billion.

Based on the Distribution channel, the Household Cleaning Products Market is categorized into Convenience stores, Supermarkets/hypermarkets, Online retail stores and Other. In 2021, the Convenience stores segment accounted for the largest share of the Market, with 39.6% and a Market revenue of 39.79 Billion. Throughout the forecast period, the Convenience stores segment is anticipated to maintain its leading position while expanding at the fastest CAGR. the merchants are focusing on developing joint marketing initiatives to advertise and promote the product to the target market.

These tactics help manufacturers of household cleaning products draw in more customers, increase sales, and increase profitability.  Due to advantages such as prompt product returns without delay, individualised product selection experiences, and individualised staff recommendations that will enhance the market share for convenience stores will experience increased sales. 

Regional Segment Analysis of the Household Cleaning Products Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America emerged as the largest Market for the global Household Cleaning Products Market, with a Market share of around 32.5% and 32.66 Billion of the Market revenue in 2021.

• North America emerged as the largest Market for the global Household Cleaning Products Market, with a Market share of around 32.5% and 32.66 Billion of the Market revenue in 2021. The demand for Household Cleaning Products is being driven by the rising acceptance by the market. The market for Household Cleaning Products was dominated by the North America region. In recent years, the use of cleaning chemicals has dramatically expanded in North American nations, notably the U.S.
• The region's expanding middle class benefits the manufacturers and major players, particularly in the home cleaning goods industry. The expansion of the home cleaning products market in Italy is being driven by both the high standards of living of the consumers and the high employment rate. The development of high-quality goods, increased sanitary requirements, and new market entrants are all anticipated to fuel market expansion in the future.
•  Asia Pacific Market is expected to grow at the fastest CAGR between 2021 and 2030, owing to the increasing encouragement and benefits for foreign businesses to enter the region. Due to the region's rapid urbanisation and growing population, demand is growing there. As a result, there is a significant demand in this area due to the high purchasing power. India and Japan are the next two largest producers after China. Despite having the largest use, the region is more attracted toward natural cleaning supplies since it is well aware of the environmental risks associated with the use of hazardous chemicals.

Competitive Landscape

The report offers the appropriate analysis of the key organizations/companies involved within the global Household Cleaning Products Market along with a comparative evaluation primarily based on their Product offering, business overviews, geographic presence, enterprise strategies, segment Market share, and SWOT analysis.

The report also provides an elaborative analysis focusing on the companies' current news and developments, including Product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the Market.

List of Key Market Players:

• Colgate Palmolive
• Henkel AG
• Reckitt Benckiser
• Unilever
• Procter & Gamble
• Godrej Consumer Products Ltd.
• Kao Corporation
• The Clorox Company
• Church & Dwight Co.
• S.C. Johnson & Son, Inc.
• Goodmaid Chemicals Corporation

Key Target Audience

• Market Players
• Investors
• Applications
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Third-party knowledge providers
• Value-Added Resellers (VARs)

Some of the Key Developments:

• In December 2020, Godrej Consumer Products introduced Godrej ProClean, which has three uses: surface cleaner, bathroom cleanser, and toilet cleaning.
• In April 2021, For Life Goods LLC (Rejuvenate) has been announced by Spectrum Brands Holdings, Inc., a US-based provider of basic cleaning products for the home. With this transaction, Spectrum hopes to capitalize on For Life Products' effective supply chain and solid client connections, propel future growth, and generate value through significant revenue and production synergies. A US-based manufacturer of cleaning and maintenance supplies for homes is called For Life Products, LLC.
• In November 2020, In Spain’s (Barcelona), Montornes del Valles, Henkel developed a cutting-edge, fully automated laundry and home care warehouse at its distribution channel facility.
• In July 2020, Merry Maids, a ServiceMaster company, announced a partnership with 3M to provide its clients with science-based cleaning solutions that take advantage of both businesses' expertise.

Market Segment

This study forecasts global, regional, and country revenue from 2019 to 2030.

Spherical Insights has segmented the Global Household Cleaning Products Market based on the below-mentioned segments:

Global Household Cleaning Products Market, By Product

• Dishwashing products
• Surface cleaners
• Textured wheat protein
• Glass cleaners
• Laundry detergents
• Others

Global Household Cleaning Products Market, By Distribution channel

• Convenience stores
• Supermarkets/hypermarkets
• Online retail stores
• Other

Global Household Cleaning Products Market, Regional Analysis

North America

• US
• Canada
• Mexico

Europe

• Germany
• Uk
• France
• Italy
• Spain
• Russia
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia
• Rest of Asia Pacific

South America

• Brazil
• Argentina
• Rest of South America

Middle East & Africa

• UAE
• Saudi Arabia
• Qatar
• South Africa
• Rest of Middle East & Africa

Market Drivers:

The everyday requirement for cleaning clothing, utensils, and floors as a result of growing awareness of health and hygiene issues continues to be the market's key driver. Additionally, the industry has experienced significant expansion as a result of the development of cleaning products and the many distribution formats they come in, including detergent tablets, liquid pods, and automated dispensers.

The market for household cleaning products is primarily driven by the increasing use of surface cleaners and kitchen cleaners in homes, the growth in the number of households as a result of the increase in nuclear families, rising disposable income, rising hygiene awareness, and growing understanding of the health advantages of maintaining a clean environment.

The cleaning supplies aid in thoroughly cleaning the home environment and guard against the spread of infectious illnesses, skin allergies, and other conditions caused by pollutants, germs, and bacteria. The global market for home cleaning goods has grown dramatically due to an improvement in living standards, increasing family income brought on by women working more and earning more, and an expansion in the middle class.

Restraint:

The expansion of the liquid, gel, and pod forms of detergents in developing and underdeveloped countries is being hampered by the relatively low penetration of automated washing machines in low and middle income countries due to economical and space constraints.

It is anticipated that low demand and customer retention would limit market expansion.

The underdeveloped nations of Asia and Africa's lack of e-commerce infrastructure and lack of awareness are severely challenging the market's participants and prevent any future market expansion for home cleaning goods.

Opportunities:

The rising demand for chemical-free, human health-safe organic cleaning solutions, particularly in developed regions like North America and Europe, is giving businesses new prospects for expansion.