India Connected Living Room Market Size, Share, and COVID-19 Impact Analysis, By Application (New Construction and Retrofit), By End-Use (Home Entertainment & Media Streaming, Gaming & E-sports, and Home Automation & Control), and India Connected Living Room Market Insights, Industry Trend, Forecasts to 2033

India Connected Living Room Market Insights Forecasts to 2033

• The India Connected Living Room Market Size is growing at a CAGR of 6.8% from 2023 to 2033
• The India Connected Living Room Market Size is Expected to Hold a Significant Share by 2033

The India Connected Living Room Market Size is Anticipated to Hold a Significant Share by 2033, growing at a CAGR of 6.8% from 2023 to 2033.

Market Overview

The India connected living room market refers to the ecosystem of smart devices and entertainment systems that enable seamless connectivity, automation, and interactivity within households. This market includes smart televisions, streaming devices, voice-controlled assistants, smart speakers, and other IoT-enabled home entertainment and control solutions. The growing penetration of high-speed internet, advancements in artificial intelligence, and increasing consumer preference for digital entertainment are driving the adoption of connected living room solutions across India. Several factors are contributing to the expansion of this market. The rapid growth of OTT platforms, the proliferation of smart home devices, and rising disposable income are accelerating demand. The increasing affordability of smart TVs and the integration of AI and IoT in home automation solutions further propel market growth. Additionally, changing consumer lifestyles, an increasing focus on convenience, and the emergence of smart assistants like Amazon Alexa and Google Assistant are enhancing user engagement. Government initiatives such as the ‘Digital India’ program and Smart Cities Mission are playing a crucial role in market development. Policies promoting broadband expansion, 5G rollout, and incentives for local manufacturing of smart devices under the ‘Make in India’ initiative are fostering the ecosystem for connected living rooms in India.

Report Coverage

This research report categorizes the market for the India connected living room market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the India connected living room market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the India connected living room market.

Driving Factors

The growing adoption of high-speed internet, driven by the expansion of fiber-optic networks and affordable data plans, is a key factor propelling market growth. The rise of OTT platforms, coupled with increasing smart TV penetration, is fueling demand for connected entertainment solutions. Advancements in AI and IoT are enhancing smart home automation, improving user experience. Rising disposable income and changing consumer preferences toward digital lifestyles are further boosting adoption. The increasing availability of cost-effective smart devices and the integration of voice assistants like Amazon Alexa and Google Assistant are also contributing to the market’s rapid expansion.

Restraining Factors

High initial costs of smart devices, limited digital literacy in rural areas, and data privacy concerns hinder market growth. Inconsistent internet connectivity in remote regions and interoperability issues among different smart devices also pose challenges to widespread adoption.

Market segmentation

The India connected living room market share is classified into application and end-use.

• The retrofit segment is expected to hold the largest market share through the forecast period.   

The India connected living room market is segmented by application into new construction and retrofit. Among these, the retrofit segment is expected to hold the largest market share through the forecast period. The widespread adoption of smart TVs, streaming devices, and voice assistants in existing households is driving growth in this segment. Consumers are increasingly integrating smart home solutions into their current living spaces without undertaking major structural modifications.

• The home entertainment & media streaming segment is expected to hold the largest market share through the forecast period.

The India connected living room market is segmented by end-use into home entertainment & media streaming, gaming & e-sports, and home automation & control. Among these, the home entertainment & media streaming segment is expected to hold the largest market share through the forecast period. The rapid expansion of OTT platforms, increasing penetration of smart TVs, and growing consumer preference for on-demand digital content are key drivers of this segment. Affordable internet access, coupled with advancements in AI-driven content recommendations and voice-assisted navigation, is further enhancing user engagement.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the India connected living room market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ABB
• Amazon.com, Inc.
• Apple Inc.
• ASSA ABLOY
• Google LLC
• Honeywell International Inc.
• Legrand SA
• LG Electronics
• Signify Holding
• Robert Bosch GmbH
• SAMSUNG
• Schneider Electric
• Siemens
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at India, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the India connected living room market based on the below-mentioned segments:

India Connected Living Room Market, By Application

• New Construction
• Retrofit

India Connected Living Room Market, By End-Use

• Home Entertainment & Media Streaming
• Gaming & E-sports
• Home Automation & Control