Italy Hair and Scalp Care Market Size, Share, and COVID-19 Impact Analysis, By Product (Anti-Dandruff, Hair Loss, and Dry & Itchy Scalp), By Distribution Channel (Specialty Stores and Online), and Italy Hair and Scalp Care Market Insights, Industry Trend, Forecasts to 2033.

Italy Hair and Scalp Care Market Insights Forecasts to 2033

• The Italy Hair and Scalp Care Market Size is Growing at a CAGR of 4.7% from 2023 to 2033
• The Italy Hair and Scalp Care Market Size is Expected to Hold a Significant Share by 2033

The Italy Hair and Scalp Care Market Size is Anticipated to Hold a Significant Share By 2033, Growing at a CAGR of 4.7% from 2023 to 2033

Market Overview

The hair and scalp care market in Italy is a subset of the beauty and personal care market that provides goods for maintaining healthy hair and scalp. It includes items including shampoos, conditioners, hair oils, serums, scalp treatments, and others that are used to hydrate, nourish, and treat issues with the hair and scalp. Customers in the market range from those seeking products to strengthen, style, and generally care for hair to those with specific needs like dandruff, hair loss, or scalp sensitivity. Consumer awareness of hair health and the need for natural and organic products are two of the main factors driving this industry. Products using plant-based or biologically derived substances are becoming more and more popular as consumers get more conscious of the negative effects of harsh chemicals. Additionally, the popularity of beauty and fashion trends, along with the focus on personal grooming, has raised demand for specially made hair and scalp care products in Italy. The Italian government is promoting sustainable and eco-friendly production methods in the cosmetics industry, including hair care, to meet consumer demand for ethical and eco-friendly products. These policies, along with product safety and quality regulation, are fostering growth in the hair and scalp care sector in Italy.

Report Coverage

This research report categorizes the market for the Italy hair and scalp care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Italy hair and scalp care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Italy hair and scalp care market.

Driving Factors

The growing customer preference for natural and organic products is one of the main factors propelling the hair and scalp care market in Italy. Demand for products with plant-based components and less additives has increased as a result of growing knowledge of the potential harm that conventional hair care products may cause due to man-made chemicals. Additionally, the industry has grown thanks to the influence of fashion, beauty trends, and the growing popularity of grooming. Demand for particular goods is increased as customers look for specialized hair treatments for hair problems like dandruff, hair loss, and scalp health.

Restraining Factors

Premium and organic hair care products, characterized by their use of natural ingredients and environmentally friendly manufacturing, may be expensive and limited in their appeal to cost-conscious consumers. Additionally, competition from mass-market brands offering affordability may deter the adoption of organic or niche hair and scalp care products.

Market Segmentation

The Italy hair and scalp care market share is classified into product and distribution channel.

• The anti-dandruff segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The Italy hair and scalp care market is segmented by product into anti-dandruff, hair loss, and dry & itchy scalp. Among these, the anti-dandruff segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. The market for anti-dandruff products is largely driven by the widespread occurrence of dandruff issues among consumers and the demand for satisfactory solutions. Shampoos and treatments are the most commonly used products in everyday hair care regimens, occupying a significant market share.

• The specialty stores segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the Italy hair and scalp care market is divided into specialty stores and online. Among these, the specialty stores segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period. Specialty stores are preferred by consumers due to their carefully curated selection of hair care products, professional advice, and personalized customer service. They stock premium brands formulated to address specific hair and scalp issues.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Italy hair and scalp care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kérastase (L'Oréal Group)
• Davines Group
• Alfaparf Milano
• BioNike
• Medavita
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2024, Stefano and Guido Spacagna founded the natural haircare brand Aeterna, which debuted in the US with products in categories including AQUA, VITA, and ESSENZA that use natural ingredients influenced by Italian scenery.

Market Segment

This study forecasts revenue at Italy, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Italy hair and scalp care market based on the below-mentioned segments:

Italy Hair and Scalp Care Market, By Product

• Anti-Dandruff
• Hair Loss
• Dry & Itchy Scalp

Italy Hair and Scalp Care Market, By Distribution Channel

• Specialty Stores
• Online