Italy Pet Food Market Insights Forecasts to 2033

• The Italy Pet Food Market Size was valued at USD 4.73 Billion in 2023.
• The Market Size is Growing at a CAGR of 4.59% from 2023 to 2033
• The Italy Pet Food Market Size is Expected to Reach USD 7.41 Billion by 2033

The Italy Pet Food Market Size is Anticipated to Reach USD 7.41 Billion by 2033, growing at a CAGR of 4.59% from 2023 to 2033.

Market Overview

Pet food is animal feed that is commercially prepared and intended for consumption by pets. Pet food products are available in a variety of forms, including dry, wet, and snack treats. These products may be animal-based or plant-based. These products are sold through various distribution channels, including hypermarkets/supermarkets, specialty stores, online channels, and others. With the growing pet population, the Italy pet food market has expanded significantly in recent years. In addition to increasing pet humanization, the market is expected to expand rapidly over the forecast period. Pets play an important role in many Italian households. Italians have a strong attachment to their pets, resulting in a growing demand for pet food products and services. The Italy pet food market is expected to be driven by rising consumer interest in pet adoption and higher pet expenditures, as well as rising awareness of pet nutrition and diet.

Report Coverage

This research report categorizes for the Italy pet food market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Italy pet food market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Italy pet food market.

Driving Factors

Pet ownership has steadily increased worldwide in recent years, particularly in emerging economies. Rapid demographic changes, rising income levels, and the pandemic have fueled the growth in pet ownership in Italy pet food market. The Italy market has seen a significant shift in pet ownership culture in recent years. One of the most significant cultural shifts is the increased humanization of pets. Pet humanization occurs when the owner considers his or her companion or pet to be human. As a result, pet humanization has increased demand for premium pet products, as people are willing to spend more money on healthy and high-quality food for their pets. Pet humanization is on the rise as millennials own more pets. Premium food products have seen rapid growth in popularity in recent years and are expected to drive further market expansion.

Restraining Factors

Lower acceptance of premium or high-priced products in some developing markets may also impede market growth.

Market Segmentation

The Italy pet food market share is classified into animal type and form.

• The dog segment is expected to hold the largest market share through the forecast period.

The Italy pet food market is segmented by product into dogs, cats, and others. Among these, the dog segment is expected to hold the largest market share through the forecast period. This is due to pet owners becoming more aware of food-related diseases, and the market for plant-based and higher-quality dog food is growing. The introduction of dog treats and nutrition-rich food is another significant factor driving the segment's growth.

• The dry pet food segment is expected to dominate the Italy pet food market during the forecast period.       

Based on the form, the Italy pet food market is divided into dry pet food, wet pet food, and snacks & treats. Among these, the dry pet food segment is expected to dominate the Italy pet food market during the forecast period. The dry form is the most popular option among pet owners, particularly dog owners. Dry pet food is in high demand because it is more convenient and has a longer shelf life than wet food. Also, dry food is one of the most popular food types among dog owners because of the health benefits it provides, such as a healthy oral system.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Italy pet food market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Affinity Petcare SA
• Alltech
• Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
• Dechra Pharmaceuticals PLC
• General Mills Inc.
• Mars Incorporated
• Nestle (Purina)
• Schell & Kampeter Inc. (Diamond Pet Foods)
• Vafo Praha, s.r.o.
• Virbac
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2023, Hill's Pet Nutrition introduced a new MSC (Marine Stewardship Council)-certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They include vitamins, omega-3 fatty acids, and antioxidants.

Market Segment

This study forecasts revenue at Italy, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Italy pet food market based on the below-mentioned segments:

Italy Pet Food Market, By Animal Type

• Dogs
• Cats
• Others

Italy Pet Food Market, By Form

• Dry Pet Food
• Wet Pet Food
• Snacks & Treats