Japan Athleisure Market Insights Forecasts to 2033

• The Japan Athleisure Market Size was valued at USD 5.5 Billion in 2023.
• The Market is growing at a CAGR of 5.73% from 2023 to 2033
• The Japan Athleisure Market Size is expected to reach USD 9.6 Billion by 2033

The Japan Athleisure Market is anticipated to exceed USD 9.6 Billion by 2033, growing at a CAGR of 5.73% from 2023 to 2033. The increased sports participation, growing health & fitness consciousness, influence of social media & celebrity endorsements, and increasing innovation in athleisure products are driving the growth of the athleisure market in Japan.     

Market Overview

Athleisure is a fashion trend defined by athletic gear that is both comfortable and visually appealing. Athleisure refers to a variety of apparel, footwear, and accessories used for athletic and leisure activities. The growing popularity of fitness activities like aerobics, jogging, weight training, and yoga, combined with an increase in the number of women partaking in fitness and sports-related activities and rising memberships in gyms and health clubs, is driving demand for athleisure products. Fabric technological advancements, such as moisture-wicking and temperature-regulating fabrics are expected to improve athleisure products’ functionality and appeal. Furthermore, smart textiles that can detect physiological data such as heart rate and body temperature are becoming increasingly popular. Sustainability is a huge trend, as consumers seek eco-friendly and ethically made athleisure gear, prompting businesses to incorporate sustainable procedures and materials. Further, the personalized and customizable athleisure products provided by the brands enable clients to modify their unique preferences and demands.  

Report Coverage

This research report categorizes the market for the Japan athleisure market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan athleisure market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan athleisure market.

Driving Factors

According to a poll by the Japan Sports Agency, the percentage of Japanese adults who exercise frequently climbed from 42.5% in 2016 to 59.9% by 2021. The government programs to promote physical fitness, an older population seeking to maintain health, and the rising prevalence of lifestyle-related diseases are responsible for driving the market. According to Digital InFact, 71% of Japanese consumers aged 15-29 follow fashion influencers, who frequently promote athleisure gear, increasing its appeal. Further, the technological innovations in fabric and design and fabric technology advancements for enhancing the functionality of athleisure apparel are propelling the market growth. The shift towards more flexible and casual dress codes is anticipated to drive market growth.         

Restraining Factors

The presence of counterfeit products is restraining the market for athleisure. Further, the high competition among the numerous local and international brands is hampering the market. The economic uncertainty and the consumer spending patterns are also responsible for restraining the market.

Market Segmentation

The Japan Athleisure Market share is classified into product, category, end-user, and distribution channel.

• The shirts & t-shirts segment dominates the market with the largest market share in 2023.

The Japan athleisure market is segmented by product into yoga apparel, shirts & t-shirts, leggings, shorts, and others. Among these, the shirts & t-shirts segment dominates the market with the largest market share in 2023. Athleisure producers make shirts and t-shirts with performance-enhancing features like moisture-wicking fabrics, stretchability, and breathability. They are appropriate for both sports and casual wear as well as for everyday activities.  

• The mass segment dominated the Japan athleisure market with the largest revenue share in 2023.       

Based on the category, the Japan athleisure market is divided into mass and premium. Among these, the mass segment dominated the Japan athleisure market with the largest revenue share in 2023. Mass-category athleisure brands provide products at lower price points than premium. This accessibility appeals to a broader range of consumers, especially those on a tight budget and looking for good value. Thus, the affordability of mass athleisure attracts consumers to purchase athleisure apparel without breaking the bank.

• The women segment dominated the market with the largest market share over the forecast period.

Based on the end-user, the Japan athleisure market is divided into men, women, and children. Among these, the women segment dominated the market with the largest market share over the forecast period. Athleisure has progressed beyond basic gym clothing to include elegant, fashion-forward designs that appeal to women's sense of taste. According to the Sasakawa Sports Foundation (SSF), 72.4% of Japan's entire population engages in sports at least once a year. Furthermore, nearly 70% of the overall female population in the country participates in sports at least once each year.

• The sporting goods retailers segment dominates the market with the largest market share in 2023.

The Japan athleisure market is segmented by distribution channel into hypermarkets & supermarkets, sporting goods retailers, online, and others. Among these, the sporting goods retailers segment dominates the market with the largest market share in 2023. Sporting goods retailers frequently provide a particular range of athleisure gear designed specifically for sports and fitness activities. The diverse selection of brands and items tailored to the demands of active people, such as high-performance apparel, sports shoes, and accessories drives the market demand in the sporting goods retailers segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan athleisure market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Adidas AG
• Hanesbrands Inc.
• Under Armour Inc.
• Vuori
• Outerknown
• Eileen Fisher
• PANGAIA
• Pact
• Patagonia
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In June 2024, HanesBrands, a global leader in iconic apparel brands, announced that it has entered into a definitive agreement to sell the intellectual property and certain operating assets of the Company’s global Champion business to Authentic Brands Group (“Authentic”) for a transaction value of $1.2 billion.

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan Athleisure Market based on the below-mentioned segments

Japan Athleisure Market, By Product

• Yoga Apparel
• Shirts & T-Shirts
• Leggings
• Shorts
• Others

Japan Athleisure Market, By Category

• Mass
• Premium

Japan Athleisure Market, By End-User

• Men
• Women
• Children

Japan Athleisure Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Sporting Goods Retailers
• Online
• Others