Japan Baby Food Market Insights Forecasts to 2033

• The Japan Baby Food Market Size was valued at USD 695.12 Million in 2023
• The Market is Growing at a CAGR of 2.33% from 2023 to 2033
• The Japan Baby Food Market Size is Expected to Reach USD 875.02 Million by 2033

The Japan Baby Food Market Size is Anticipated to Reach USD 875.02 Million by 2033, Growing at a CAGR of 2.33% from 2023 to 2033.

Market Overview

The soft, easily digestible food items made by combining proteins, lipids, and carbs with soy or bovine milk as a foundation are referred to as baby food. Commonly available varieties include prepared and dry baby food, as well as milk formula. Additionally, they include vital fatty acids that support a baby's overall growth and nutrition. A wealth of other nutrients, including calcium, magnesium, zinc, iron, and vital minerals, can also be found in these goods. Furthermore, baby food and infant formula serve as the main sources of nutrients for newborns because they lack teeth for chewing. Additionally, the main drivers of the overall expansion of the baby food business in Japan are the country's increasing urbanization and changes in lifestyle brought about by a significant increase in disposable income. Furthermore, as the number of women in the working rises, there is less time for cooking and nursing babies, which raises the demand for high-quality baby food. Since it offers babies a sufficient amount of nourishment, packaged baby foods are popular in Japan's cities.

Report Coverage

This research report categorizes the market for the Japan baby food market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan baby food market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan baby food market.

Driving Factors

The growing public awareness of child nutrition is responsible for the market's favorable growth in Japan for baby food and infant formula. Products like baby food and newborn formula are frequently used to give kids enough nutrition and help them avoid cognitive and developmental problems. Additionally, Japan produced about 15.3 thousand metric tons of infant food in 2023. Furthermore, the infant food market in Japan is being driven by the quick move toward convenience foods and the rise in working women, which is driving up demand for baby food. Modern Japanese houses are becoming less organized, with most people having less time for household chores, especially cooking and food preparation. Consequently, there is now a greater demand for packaged or ready-to-eat goods. Additionally, ready-to-eat food options are preferred by Japanese working women, particularly new mothers. These working women opt to feed their kids packaged food because it saves them time and enables them to juggle work and home duties. In addition, couples with children will receive an extra 80,000 yen (€556, $592) from the Japanese government. By reducing family financial pressures, this strategy may increase Japan's demand for baby food items.

Restraining Factors

Japan's baby food market is fiercely competitive for two main reasons. The first is the existence of many rivals, followed by the dwindling birth rate. This has caused many companies to struggle in a market that is becoming smaller.

Market Segmentation

The Japan baby food market share is classified into product type and distribution channel

• The milk formula segment is expected to dominate the Japan baby food market during the forecast period.         

Based on the product type, the Japan baby food market is divided into milk formula, prepared baby food, other baby food, and dried baby food. Among these, the milk formula segment is expected to dominate the Japan baby food market during the forecast period. Milk-based baby food items became more popular as a result of the rise in the prevalence of breastfeeding problems among mothers.

• The supermarkets segment is expected to hold a significant market share through the forecast period.

The Japan baby food market is segmented by distribution channel into supermarkets, hypermarkets, small grocery retailers, health & beauty retailers, and others. Among these, the supermarkets segment is expected to hold a significant market share through the forecast period. These shops give customers more options by carrying a range of brands in a specific product category. Additionally, some stores employ corporate representatives to help customers choose baby food items.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan baby food market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Asahi Group Holdings, Ltd.
• Meiji Holdings Company, Ltd.
• Morinaga Milk Industry Co., Ltd.
• Kewpie Corporation
• Pigeon Corporation
• Wakodo Co., Ltd.
• Bean Stalk Snow Co., Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2023, Megmilk Snow Brand Co. of Japan and Agrocorp International of Singapore established a factory to produce plant-based dairy components.

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan Baby Food Market based on the below-mentioned segments:

Japan Baby Food Market, By Product Type

• Milk Formula
• Prepared Baby Food
• Other Baby Food
• Dried Baby Food

Japan Baby Food Market, By Distribution Channel

• Supermarkets
• Hypermarkets
• Small Grocery Retailers
• Health & Beauty Retailers
• Others