Japan Driving Vacation Market Size, Share, and COVID-19 Impact Analysis, By Tour Type (Customized Road Tour and Fixed Departure Tour), By Traveler Type (Solo, Group, and Others), By Mode of Booking (Online Travel Agency and Direct Travel Agents), and Japan Driving Vacation Market Insights, Industry Trend, Forecasts to 2033

Japan Driving Vacation Market Insights Forecasts to 2033

• The Japan Driving Vacation Market Size is Growing at a CAGR of 15.12% from 2023 to 2033
• The Japan Driving Vacation Market Size is Expected to Reach a Significant Share by 2033

The Japan Driving Vacation Market Size is anticipated to reach a significant share by 2033, Growing at a CAGR of 15.12% from 2023 to 2033.

Market Overview

Japan driving vacation market refers to the segment of the travel industry focused on road trips and self-drive vacations within Japan. This market involves tourists renting cars or using their own vehicles to explore various destinations, including scenic routes, cultural sites, and natural attractions across the country. This market is driven by an increasing preference for domestic travel, especially following global travel restrictions, as well as a rising interest in eco-tourism and exploring less-crowded destinations. Opportunities exist in promoting themed road trips, such as culinary tours or nature exploration, and expanding car rental services with additional offerings like electric vehicles for environmentally conscious travelers. Programs like "Japan Drive Tourism" encourage travelers to explore less-visited regions, helping to distribute tourism more evenly across the country. Additionally, the government's push towards sustainability has led to the promotion of electric vehicles (EVs) and eco-friendly travel options, aligning with global trends toward greener tourism. These government initiatives are expected to further support the growth of the driving vacation market in Japan.

Report Coverage

This research report categorizes the market for the Japan driving vacation market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan driving vacation market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan driving vacation market.

Driving Factors

The growing interest in domestic travel, particularly following the global pandemic, has also contributed to the rise in driving vacations as people look for safe and accessible ways to explore the country. Additionally, the rise of eco-tourism and sustainable travel has fueled demand for environmentally friendly options, such as electric vehicle (EV) rentals, catering to travelers looking to reduce their carbon footprint.

Restraining Factors

Concerns about parking availability and expensive parking fees in popular tourist destinations could also discourage some travelers from choosing a self-drive holiday.

Market Segmentation

The Japan driving vacation market share is classified into tour type, traveler type, and mode of booking.

• The customized road tour segment accounted for a significant market share in 2023 and is expected to grow at a remarkable CAGR during the forecast period.

The Japan driving vacation market is segmented by tour type into customized road tour and fixed departure tour. Among these, the customized road tour segment accounted for a significant market share in 2023 and is expected to grow at a remarkable CAGR during the forecast period. The segment growth can be attributed to the increasing demand for personalized travel experiences, where tourists can design their own itineraries based on their preferences for destinations, activities, and duration. This flexibility allows travelers to explore off-the-beaten-path locations, enjoy unique experiences, and travel at their own pace.

• The group segment accounted for the largest market share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The Japan driving vacation market is segmented by traveler type into solo, group, and others. Among these, the group segment accounted for the largest market share in 2023 and is expected to grow at a significant CAGR during the forecast period. The segment growth can be attributed to the increasing trend in multi-generational family vacations, organized tours, or even groups of friends looking for flexibility and adventure.

• The online travel agency segment accounted for the leading revenue share in 2023 and is expected to grow at a substantial CAGR during the forecast period.

The Japan driving vacation market is segmented by mode of booking into online travel agency and direct travel agents. Among these, the online travel agency segment accounted for the leading revenue share in 2023 and is expected to grow at a substantial CAGR during the forecast period. The growth in segment is driven because travelers increasingly prefer the convenience and flexibility of planning and booking their vacations through OTAs. These platforms provide an extensive range of options for accommodation, car rentals, itineraries, and other travel services, all in one place, making them a one-stop shop for travelers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan driving vacation market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Audley Travel
• Expedia Group Inc.
• Triumph expedition pvt. Ltd
• SCOTT DUNN LTD
• SOTC travel
• Undiscovered mountains
• Alamo
• World travel inc
• AMERICAN EXPRESS TRAVEL
• Adventures overland
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In December 2024, SkyDrive and JTB have teamed up to explore the potential of eVTOL aircraft for tourism services in Japan. This collaboration aims to create new tourism value and contribute to regional revitalization by introducing eVTOL tourism services to local companies and municipalities. SkyDrive, a leading eVTOL manufacturer, has been developing its eVTOL aircraft "SKYDRIVE" with the vision of making flying in eVTOLs a regular part of city life. JTB, a prominent travel solutions provider, is dedicated to enhancing the flow of people, goods, and commerce to revitalize local communities

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan driving vacation market based on the below-mentioned segments:

Japan Driving Vacation Market, By Tour Type

• Customized Road Tour
• Fixed Departure Tour

Japan Driving Vacation Market, By Traveler Type

• Solo
• Group
• Others

Japan Driving Vacation Market, By Mode of Booking

• Online travel agency
• Direct travel agents