Japan Event Management Market Insights Forecasts to 2033

• The Market Size is Growing at a CAGR of 8.2% from 2023 to 2033
• The Japan Event Management Market Size is Expected to Hold a Significant Share by 2033

The Japan Event Management Market Size is Anticipated to Hold a Significant Share by 2033, Growing at a CAGR of 8.2% from 2023 to 2033.

Market Overview

Event management is the term used to describe the process of organizing and arranging an event. This process may involve budgeting, scheduling, site selection, obtaining the required permits, organizing parking and transportation, hiring speakers or entertainers, setting up décor, securing the event, arranging catering, coordinating with outside vendors, and emergency plans. Additionally, Japan's tech-savvy society and the demand for virtual and hybrid event capabilities help the country's event management software market grow. The Japanese event management software industry presents both profitable opportunities and a dynamic events landscape. Furthermore, Japan's event market now includes a wide range of events, such as major sporting events like the 2020 Tokyo Olympics, business conferences, multinational expos, and large-scale cultural festivals. The event management industry is significantly influenced by contemporary Japanese culture, which is renowned for fusing modern innovation with rich traditions.

Report Coverage

This research report categorizes the market for the Japan event management market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan event management market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan event management market.

Driving Factors

The increasing number of events taking place in Japan is one of the main reasons propelling the event management market, drawing in both local and foreign players. Additionally, around 100,000 to 300,000 festivals are thought to take place throughout Japan, with an estimated 530 billion yen in economic impact annually as of 2019. As of 2024, 33 of these festivals have been added to the UNESCO Intangible Cultural Heritage List as "Yama, Hoko, Yatai, float festivals in Japan. The growing interest in Japanese culture and festivals overseas also contributes to the expansion of the event management market in Japan. Furthermore, the growing global interest in Japanese festivals and culture helps to expand the Japanese market. Innovative event management techniques and cutting-edge technology improve the entire experience and draw in more attendees from both home and foreign markets.

Restraining Factors

The largest market barrier is anticipated to be high cost. The largest obstacle to the Japan event management market over the projected period is expected to be the extremely high cost of event planning.

Market Segmentation

The Japan event management market share is classified into client type and event size.

• The businesses & corporations segment is expected to dominate the Japan event management market during the forecast period.       

Based on the client type, the Japan event management market is divided into businesses & corporations, individuals, government agencies, and non-profit organizations. Among these, the businesses & corporations segment is expected to dominate the Japan event management market during the forecast period. Companies and organizations frequently organize a variety of events to accomplish their goals. These goals include raising awareness of their goods and services, building their brand, cultivating relationships with customers, training staff, and commemorating business achievements.

• The small & medium-scale events segment is expected to hold a significant market share through the forecast period.

The Japan event management market is segmented by event size into small & medium-scale events, large-scale events, and mega-events. Among these, the small & medium-scale events segment is expected to hold a significant market share through the forecast period. The demand for more intimate and customized experiences is what makes small-scale events so appealing. Smaller gatherings give attendees the chance to network more successfully, share ideas, and build enduring relationships than large-scale events. Smaller events are also frequently less expensive to plan, which makes them a desirable choice for people and groups on a tight budget.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan event management market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ShapeWin Co., Ltd
• Vector, Inc.
• Gloture Co., Ltd.
• MAHA Co., Ltd.
• Sunny Side Up
• Custom Media K.K.
• URALA International
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan Event Management market based on the below-mentioned segments:

Japan Event Management Market, By Client Type

• Businesses & Corporations
• Individuals
• Government Agencies
• Non-Profit Organizations

Japan Event Management Market, By Event Size

• Small & Medium-Scale Events

• Large-Scale Events
• Mega-Events