Japan Fashion E-commerce Market Insights Forecasts to 2033

• The Japan Fashion E-commerce Market Size was valued at USD 23,038.18 Million in 2023
• The Market Size is Growing at a CAGR of 13.24% from 2023 to 2033
• The Japan Fashion E-commerce Market Size is Expected to Reach USD 79,895.02 Million by 2033

The Japan Fashion E-commerce Market Size is Anticipated to Reach USD 79,895.02 Million by 2033, Growing at a CAGR of 13.24% from 2023 to 2033

Market Overview

E-fashion, often known as fashion e-commerce, is the online purchasing and selling of goods and services associated with fashion. This covers virtual style as well as apparel, accessories, shoes, and bags. Fashion eCommerce is no longer just a mix of online and physical retailers. It has grown to give a seamless purchasing experience across numerous media. The epidemic has had a significant impact on shifting buying habits and lifestyles. Another important factor in the fashion eCommerce sector is social media influencers. A wide audience can be reached by using sites like Instagram and well-known blogs. For this reason, among the most widely used marketing techniques employed by fashion eCommerce firms nowadays are social commerce and influencer marketing. Fashion e-commerce in Japan has risen dramatically over the last decade, due to factors such as increased smartphone and internet usage.  

Report Coverage

This research report categorizes the market for the Japan fashion e-commerce market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan fashion e-commerce market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan fashion e-commerce market.

Driving Factors

The growing use of smartphones in Japan has resulted in a major increase in the fashion e-commerce business, as more consumers choose online platforms for their buying needs. Additionally, through improving mobile shopping, the emergence of 5G and other high-speed networks will further promote the expansion of e-commerce. Brand websites and online marketplaces have allowed a large number of international fashion brands and retailers to join the Japanese e-commerce sector. The newest trends in global fashion are available at brands including Superdry, GU, Zara, H&M, and Uniqlo.

Restraining Factors

Japan's well-established offline retail sector which includes department stores, specialized shops, discount stores, and more competitively challenged e-commerce fashion market.

Market Segmentation

The Japan fashion e-commerce market share is classified into product type and end-user

• The apparel segment is expected to dominate the Japan fashion e-commerce market during the forecast period.       

Based on the product type, the Japan fashion e-commerce market is divided into apparel, footwear, accessories, beauty products, and others. Among these, the apparel segment is expected to dominate the Japan fashion e-commerce market during the forecast period. A wide range of apparel is offered by e-commerce platforms, including foreign labels that might not always be easily found in physical stores.

• The women segment is expected to hold a significant market share through the forecast period.

The Japan fashion e-commerce market is segmented by end user into men, women, kids, unisex, and others. Among these, the women segment is expected to hold a significant market share through the forecast period. Considering the wide range of options available, such as dresses, skirts, blouses, and accessories, women's fashion is in higher demand than men's. In order to meet the changing tastes of their customers, designers, and retailers are being forced to give priority to female fashion.   

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan fashion e-commerce market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.   

List of Key Companies

• Rakuten
• Amazon Japan
• Zozotown
• Yahoo! Shopping
• LOHACO
• SHOPLIST
• iStyle by Cosme.net
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In October 2023, the first direct-to-consumer (D2C) clothing brand, eLur, was introduced by Sena Kimura, a well-known fashion influencer from Japan who specializes in retro-style apparel, according to AnyMind Group, a cutting-edge leader in the business technology supply chain arena.

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan Fashion E-commerce Market based on the below-mentioned segments:

Japan Fashion E-commerce Market, By Product Type

• Apparel
• Footwear
• Accessories
• Beauty Products
• Others

Japan Fashion E-Commerce Market, By End User

• Men
• Women
• Kids
• Unisex
• Others