Japan Men’s Grooming Products Market Size Insights Forecasts to 2033        

• The Market Size is Growing at a CAGR of 3.9% from 2023 to 2033.
• The Japan Men’s Grooming Products Market Size is Expected to Hold a Significant Share by 2033.

The Japan Men’s Grooming Products Market Size is Expected to Hold a Significant Share by 2033, at a CAGR of 3.9% during the forecast period 2023 to 2033.

Market Overview

Personal grooming is the process of cleaning and maintaining body parts. Grooming is done not only for hygiene reasons but also to make a good impression and appear presentable. In the case of men, both teenagers and adults place a high value on personal grooming. However, the products chosen may differ depending on the application. There are numerous product lines available for men's grooming, ranging from hair care to shave care and skin care. Shampoos, moisturizers, deodorants, haircare, skincare, shaving creams, colognes, concealers, serums, and shave care are just a few instances. The market for men's grooming products has high potential as the body requires regular attention at relatively shorter intervals of time.

Report Coverage

This research report categorizes the market for Japan men’s grooming products market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan men’s grooming Products market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan men’s grooming products market.

Driving Factors

Rapid urbanization and the presence of a young male population with disposable income to spend on a high-quality lifestyle are expected to drive market growth. The region's growing youth population, combined with the country's high internet penetration, raises youth awareness of different brands and their specifications, which is expected to drive the Japan male grooming product market growth over the forecast period.  The continuous provision of upgraded razors, shaving care creams, and gels by industry players to provide male consumers with a luxury grooming solution is driving market growth. Men's grooming needs have been redefined by high disposable income and the desire to climb the corporate ladder, creating a lucrative market for men's product manufacturers. The market for men's grooming products is one of the fastest-growing consumer brand industries.

Restraining Factors

The use of chemical-based skincare products is causing facial skin darkness and swelling, which is affecting Japan's market growth. Furthermore, itching and skin cuts caused by the use of traditional close shavers and blades, as well as chemical-based aftershave lotions, hinder product demand.

Market Segment

• In 2023, the skin care segment accounted for the largest revenue share over the forecast period.

Based on product, the Japan men’s grooming products market is segmented into shave care, skin care, trimmers, and others. Among these, the skin care segment has the largest revenue share over the forecast period. Moisturizers, face washes, and soaps fall into this category. Men's increasing desire to look good and make a good impression on others is one of the reasons for the increased growth of the skin care segment. Rising male awareness of personal hygiene and grooming is driving demand for men's skincare products in Japan.

• The online segment is witnessing significant CAGR growth over the forecast period.

Based on indication type, the Japan men’s grooming products market is segmented into supermarkets and hypermarkets, salons, and online. Among these, the online segment is witnessing the significant CAGR growth over the forecast period. Online shopping offers the convenience of 24-hour access, allowing consumers to shop at their leisure, eliminating the need for travel, and avoiding the hassles of crowded stores. Consumer preferences are one of the primary drivers behind the significant share of the online sales channel in the Japanese men's grooming products market. The online store has a wide range of men's grooming products, from skincare and haircare to beard grooming and fragrances.  E-commerce platforms provide extensive product information, such as ingredients, usage instructions, and customer feedback.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan men’s grooming products market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Panasonic Corporation
• Philips Japan, Ltd.
• Tescom Japan Co., Ltd.
• Maxell Izumi Co., Ltd.
• Japan Wall Co., Ltd. (WAHL)
• Sanshin Co., Ltd. (andis)
• Mandom Corporation (GATSBY)
• Conair Japan GK
• DHC Corporation
• Aesop Japan K.K.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the Japan Men’s Grooming Products Market based on the below-mentioned segments:

Japan Men’s Grooming Products Market, By Product

• Shave Care
• Skin Care
• Trimmers
• Others

Japan Men’s Grooming Products Market, By Indication Type

• Supermarkets and Hypermarkets
• Salon
• Online