Japan and New Zealand Jewellery Market Insights Forecasts to 2032

• The Japan and New Zealand Jewelry Market Size was valued at USD 9.78 Billion in 2022.
• The Market Size is growing at a CAGR of 3.62% from 2022 to 2032
• The Japan and New Zealand jewelry Market Size is expected to reach USD 13.95 Billion by 2032

The Japan and New Zealand Jewelry Market Size is anticipated to exceed USD 13.95 Billion by 2032, growing at a CAGR of 3.62% from 2022 to 2032. 

Market Overview

The jewelry markets in Japan and New Zealand are unique and vibrant, each with its distinct characteristics and consumer preferences. In Japan, jewelry holds deep cultural significance, and traditional craftsmanship is highly valued. The market encompasses a wide range of styles, from exquisite pearl and jade jewelry to contemporary designs, catering to a diverse customer base. Japanese consumers often seek timeless pieces with intricate detailing and high-quality materials. Brands with a rich heritage and a commitment to craftsmanship tend to thrive in this market.

On the other hand, New Zealand's jewelry market is influenced by its natural surroundings and the country's Maori heritage. Locally sourced materials such as Pounamu (greenstone) play a prominent role in the jewelry industry, and designs often incorporate symbols and motifs inspired by Maori culture. Sustainability and ethical sourcing are also vital considerations for Kiwi consumers. The market in New Zealand leans toward unique, handcrafted pieces that reflect the country's natural beauty and cultural heritage.

Both Japan and New Zealand have seen a growing interest in contemporary and minimalist designs, aligning with global trends, and online sales have gained traction in both markets. While they differ in cultural influences and materials, the jewelry markets in Japan and New Zealand share a commitment to craftsmanship and a keen appreciation for meaningful, well-crafted pieces that resonate with their respective clientele.

Report Coverage

This research report categorizes the market for the Japan and New Zealand Jewelry markets based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the jewelry market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the jewelry market.

Driving Factors

The jewelry markets in Japan and New Zealand are driven by a combination of cultural influences, economic factors, and evolving consumer preferences. In Japan, the jewelry market is strongly influenced by its rich cultural heritage. Traditional Japanese customs and ceremonies often involve the exchange of jewelry, contributing to a steady demand for high-quality pieces. Both countries' jewelry markets are also influenced by global fashion trends and changing consumer behaviors. As digital platforms continue to gain prominence, online sales are becoming increasingly important in reaching a broader audience and catering to modern shopping habits. Overall, the jewelry markets in Japan and New Zealand are driven by a blend of tradition, cultural significance, economic prosperity, sustainability, and contemporary design preferences.

Restraining Factors

One significant challenge in Japan is the declining population. As the country's birth rates remain low and its population ages, there is a potential reduction in the number of consumers in the market. In New Zealand, the relatively small size of the market can be a restraint. The limited consumer base means that there is a finite demand for jewelry, which can constrain the growth potential of businesses. Additionally, in both markets, fluctuations in the global economy and supply chain disruptions, which have become increasingly prevalent in recent times, can have a direct impact on the availability and cost of materials and finished products. These uncertainties necessitate adaptability and risk management for industry players in both countries.

Market Segmentation

The Japan and New Zealand Jewelry market share is classified into material, product type, and price range.

• In 2022, the diamond segment accounted for the largest share of the Japan and New Zealand jewelry market.

Based on the material, the Japan and New Zealand jewelry market is classified into sapphire, diamond, and others. Among these, the diamond segment accounted for the largest share of the Japan and New Zealand jewelry market in 2022. The growth can be attributed to their enduring popularity, cultural significance, and widespread use in engagement and fine jewellery.  In Japan, diamonds are popular for engagement rings and special occasions. The market values high-quality diamonds with superior cut, clarity, and carat weight. Japanese consumers often opt for solitaire designs that showcase the brilliance of the diamond. In New Zealand, diamonds are also highly regarded, and their use in jewelry designs is complemented by the nation's Maori heritage, which incorporates these stones into meaningful pieces. The market reflects a growing interest in minimalist and contemporary diamond jewelry, in addition to traditional designs.

• In 2022, the rings segment is expected to hold a significant share of the Japan and New Zealand Jewelry market during the forecast period.

Based on the product type, the Japan & New Zealand jewelry market is segmented into bracelets, necklaces, earrings, rings, watches, anklets, brooches and pins, and others. Among these, the rings segment is expected to hold a significant share of the Japan & New Zealand jewelry market during the forecast period. Rings, particularly engagement and wedding rings, are highly significant in both markets. In Japan, traditional and contemporary engagement rings are popular, while in New Zealand, rings may feature locally sourced materials like Pounamu or incorporate Maori symbolism.

• In 2022, the mid-range segment is expected to hold a significant share of the Japan and New Zealand Jewelry market during the forecast period.

Based on the price range, the Japan and New Zealand Jewelry market is segmented into affordable, mid-range, and luxury. Among these, the mid-range segment is expected to hold a significant share of the Japan & New Zealand Jewelry market during the forecast period. The mid-range segment in both markets offers a balance between quality and price. In Japan, this category includes 14k gold jewelry, cultured pearls, and gemstone pieces. Consumers in this segment value craftsmanship and design, and they are willing to invest in jewelry that combines style with affordability. In New Zealand, the mid-range segment may feature jewelry made from higher-quality Pounamu or incorporate locally sourced gemstones. These pieces are often more intricate and unique, appealing to consumers who seek a combination of quality and cultural significance.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations and companies involved in the Japan and New Zealand jewelry markets, along with a comparative evaluation primarily based on their product offerings, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

•  Tiffany & Co. (Japan)
•  Mikimoto (Japan)
•  Isetan Mitsukoshi (Japan)
• Mitsukoshi Isetan Holdings (Japan)
• Daimaru Matsuzakaya Department Stores (Japan)
• Harry Winston (Japan)
• Maki-e Kingyoku (Japan)
• Tasaki (Japan)
• Unimat Precious (Japan)
• Dover Street Market (Japan)
• Michael Hill International (New Zealand)
• Pascoes (New Zealand)
• Walker & Hall (New Zealand)
• James Pascoe Group (New Zealand)
• Zamels (New Zealand)
• The Village Goldsmith (New Zealand)
• Partridge Jewellers (New Zealand)
• Hills Hats (New Zealand)
• Diamonds on Richmond (New Zealand)
• NZ Pacific (New Zealand)

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan and New Zealand, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Japan and New Zealand jewelry markets based on the below-mentioned segments:

Japan and New Zealand Jewellery Market, By Material

• Sapphire
• Diamond
• Others

Japan and New Zealand Jewellery Market, By Product Type

• Bracelets
• Necklaces
• Earrings
• Rings
• Watches
• Anklets
• Brooches and Pins
• Others

Japan and New Zealand Jewellery Market, By Price range

• Affordable
• Mid-Range
• Luxury

Japan and New Zealand Jewellery Market, By Distribution Channel

• Offline Retailers
• Online Retailers