Japan Nutraceuticals Market Insights Forecasts to 2033

• The Japan Nutraceuticals Market Size was valued at USD 11,195.02 Million in 2023
• The Market Size is Growing at a CAGR of 13.61% from 2023 to 2033
• The Japan Nutraceuticals Market Size is Expected to Reach USD 40,121.21 Million by 2033

The Japan Nutraceuticals Market Size is Anticipated to Reach USD 40,121.21 Million by 2033, growing at a CAGR of 13.61% from 2023 to 2033.

Market Overview

Nutraceuticals, which are derived from food sources and provide the body with additional nutrition and health advantages, can be found in a variety of products, including snack bars, dairy-based concentrates, confections, fruit and vegetable juices, and energy drinks. They are an excellent source of a variety of nutrients that support the general health of consumers, such as vitamins, minerals, antioxidants, zinc, and calcium. Additionally, growing consumer knowledge of the health benefits of nutraceutical goods is the main driver of the nutraceutical market's notable expansion in Japan. These goods offer vital vitamins, minerals, fiber, and proteins to Japanese customers of all ages. Additionally, the market gains from the rising demand in Japan for a variety of functional foods, including meat, dairy products, snacks, cereals, fats and oils, and infant food, as consumers look for quick and easy-to-consume nutraceutical solutions to match their hectic schedules.

Report Coverage

This research report categorizes the market for the Japan nutraceuticals market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan nutraceuticals market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan nutraceuticals market.

Driving Factors

Japan has one of the highest percentages of senior residents in the world, with an increasing number of persons 65 and older. This change in the population generates a sizable demand for dietary supplements designed to meet the requirements of senior citizens, propelling the expansion of the nutraceuticals market in Japan. Additionally, malnutrition-related problems in Japan included nutritional deficiencies brought on by food poverty, an increase in non-communicable diseases (NCDs) as the nation's economy grew, and more complex nutrition problems in an aging population. These difficulties fuel the need for nutraceuticals that target particular nutritional deficits and health issues, which in turn fuels the expansion of the nutraceuticals market in Japan. Furthermore, in the capital of Japan, 98% of patients who undergo medical examinations have blood tests that show a vitamin D deficiency. The market for Nutraceuticals in Japan is being driven by the notable growth in vitamin deficiency among the population, which has further raised consumer demand for these products.

Restraining Factors

There are several issues limiting the market's growth, even though the product is in increased demand. One of these is the extremely complicated and strict regulatory framework that governs the sale of nutraceutical products. Limited unified requirements regarding the content of these items are present in the markets.

Market Segmentation

The Japan nutraceuticals market share is classified into product type and distribution channel

• The functional beverages segment is expected to dominate the Japan nutraceuticals market during the forecast period.       

Based on the product type, the Japan nutraceuticals market is divided into dietary supplements, functional foods, and functional beverages. Among these, the functional beverages segment is expected to dominate the Japan nutraceuticals market during the forecast period. Soft drinks, colas, and sodas have been replaced by functional beverages as a result of consumers' growing health concerns. Furthermore, the introduction of low- and no-sugar functional foods will help well-known brands continue to dominate the market.

• The online retail segment is expected to hold a significant market share through the forecast period.

The Japan nutraceuticals market is segmented by distribution channel into hypermarkets/supermarkets, convenience stores, online retail, and others. Among these, the online retail segment is expected to hold a significant market share through the forecast period. Customers and merchants can interact digitally through the online retail marketplace without having to store their goods. Shipping, delivery, and a number of simple payment methods are all provided to customers by these platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan nutraceuticals market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Danone
• BASF SE
• Herbalife Nutrition
• Kirin Holdings Company Limited
• Archer Daniels Midland Company (ADM)
• Yakult Honsha
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2023, American breakfast cereal maker Kellogg's Company partnered up with Japanese beer and beverage producer Kirin Holdings Company Limited to officially introduce an innovative product line, Kellogg's All-Bran, in Japan. With a combination of fermented dietary fiber and the postbiotic L. lactis strain Plasma, the new product supports the immune system of its users.

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Japan Nutraceuticals Market based on the below-mentioned segments:

Japan Nutraceuticals Market, By Product Type

• Dietary Supplements
• Functional Foods
• Functional Beverages

Japan Nutraceuticals Market, By Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retail
• Others