Japan Plant-Based Protein Market Insights Forecasts to 2032

• The Market Size is Growing at a CAGR of 2.16% from 2022 to 2032.
• The Japan Plant-Based Protein Market Size is Expected to Hold a Significant Share by 2032.

The Japan Plant-Based Protein Market Size is Expected to hold a significant share by 2032, at a CAGR of 2.16% during the forecast period 2022 to 2032. 

Market Overview

Plant-Based Protein is simply a significant Plant-Based protein source. Pulses, tofu, soya, tempeh, seeds, seitan, nuts, certain grains, and even peas fall into this category. Pulses are a large plant family that includes chickpeas, lentils, beans (including black, kidney, and adzuki beans), and split peas. Plant proteins are extremely nutritious, not only since they contain a lot of protein, but also because they have a lot of vitamins, fiber, and minerals.  Fiber intake is typically insufficient; however, consumers can easily increase their fiber intake by incorporating certain plant proteins into their diet, such as pulses, peas, and nuts.

Report Coverage

This research report categorizes the market for the Japan plant-based protein market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan plant-based protein market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan plant-based protein market.

Driving Factors

The Japanese plant protein market has grown significantly in recent years, owing largely to shifting consumer preferences toward more sustainable and plant-based diets. As consumer awareness of environmental and health concerns grows, many Japanese consumers are seeking alternatives to animal-based proteins, making plant proteins more popular, and Japan's younger generations are more environmentally conscious and interested in new food trends. Companies must appeal to them with affordable and tasty offerings if alternative proteins are to become a regular part of their diets in the future. In addition, the Japanese government has established government bodies to promote food technology, including alternative proteins.

Restraining Factors

Plant-based foods and beverages provide numerous health benefits and essential minerals; however, their consumption has been linked to allergies in some cases, limiting market growth. Soybeans, for example, are high in nutrients such as vitamins, minerals, and proteins, but they can cause allergies due to the presence of anti-nutritional components.

Market Segment

• In 2022, the soy protein segment accounted for the largest revenue share over the forecast period.

Based on the protein type, the Japan plant-based protein market is segmented into hemp protein, pea protein, potato protein, rice protein, soy protein, and wheat protein. Among these, the soy protein segment has the largest revenue share over the forecast period. For centuries, soybeans have been a traditional staple of the Japanese diet, making soy-based products culturally acceptable and familiar to the population. This long-standing familiarity serves as an excellent foundation for the acceptance of soy protein-based foods and beverages. Soy protein also has an impressive nutritional profile. It is a complete protein that contains all nine essential amino acids that the human body requires. It is also low in saturated fat, cholesterol-free, and high in vitamins, minerals, and dietary fiber. As such, soy protein appeals to health-conscious consumers looking for nutrient-dense plant-based alternatives.

• In 2022, the supplement & nutritional powder segment accounted for a significant revenue share over the forecast period.

Based on the application, the Japan plant-based protein market is segmented into protein beverages, supplement & nutritional powder, beverages, protein & nutritional bars, bakery & snacks, breakfast cereals, meat products, dairy products, infant nutrition, animal feed, and others. Among these, the supplement & nutritional powder segment has a significant revenue share over the forecast period. Protein-rich nutritional supplements are becoming more popular as consumers become more aware of the importance of leading a healthy lifestyle and eating a nutritious, well-balanced diet. Furthermore, the rising incidence of cardiovascular diseases caused by an inactive and sedentary lifestyle, particularly among people aged 30 to 40, as well as changing dietary habits, are expected to raise consumer awareness of the benefits of consuming functional protein-rich foods, assisting the segment in expanding.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan plant-based protein market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Archer Daniels Midland Company
• Bunge Limited
• Cargill, Incorporated
• DuPont de Nemours Inc.
• Fuji Oil Group
• Nagata Group Holdings, ltd.
• Nippn Corporation
• Roquette Frère
• Yantai Shuangta Food Co. Ltd
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In January 2023, Roquette, a well-known global leader in plant-based ingredients and a forerunner in plant proteins, announced a strategic investment in DAIZ Inc., a cutting-edge Japanese food tech startup. DAIZ Inc. has developed ground-breaking technology that uses plant seed germination in conjunction with an advanced extrusion process. This breakthrough is intended to improve the texture, flavor, and nutritional profile of plant-based foods, ushering in a new era of culinary possibilities.

• In December 2022, DSM introduced Vertis CanolaPRO, an exceptional high-quality canola protein isolate. According to the company's assertion, this protein isolate boasts a complete profile of all nine essential amino acids essential for maintaining optimal health.

Market Segment

This study forecasts revenue at regional, and country levels from 2021 to 2032. Spherical Insights has segmented the Japan Plant-Based Protein Market based on the below-mentioned segments:

Japan Plant-Based Protein Market, By Protein Type

• Hemp Protein
• Pea Protein
• Potato Protein
• Rice Protein
• Soy Protein
• Wheat Protein

Japan Plant-Based Protein Market, By Application

• Protein Beverages
• Supplement & Nutritional Powder
• Beverage
• Protein & Nutritional Bars
• Bakery & Snacks
• Breakfast Cereals
• Meat Products
• Dairy Products
• Infant Nutrition
• Animal Feed
• Others