Global Kale Chips Market Insights Forecasts to 2033.

• The Global Kale Chips Market Size was Valued at USD 120.67 Million in 2023.
• The Market Size is Growing at a CAGR of 18.42% from 2023 to 2033.
• The Worldwide Kale Chips Market Size is Expected to Reach USD 654.21 Million by 2033.
• Asia Pacific is expected to Grow the fastest during the forecast period.

The Global Kale Chips Market Size is Anticipated to Exceed USD 654.21 Million by 2033, Growing at a CAGR of 18.42% from 2023 to 2033.

Market Overview

The crispy snack known as "kale chips" is made from the leaves of the Brassica oleracea plant. Low temperatures are used to fry, roast, or desiccate the dark green leaves. Products made using kale chips might incorporate cashews, sunflower seeds, tahini, and a range of seasonings for flavor. In addition, kale chips, which were formerly exclusively found in health food stores, are now generally accessible in most supermarkets' snack sections. Furthermore, rich in vitamins and minerals, kale is a food high in nutrients and high in water content. It has a few calories as well. Depending on how they're made, kale chips can be a significant source of fat, but when consumed in moderation, they can be a nutrient-dense addition to your diet. It can support the maintenance of normal cholesterol levels and cardiovascular health because it is high in antioxidants. Moreover, Antioxidants, nutrients, lutein, zeaxanthin, sulforaphane, the mineral magnesium, calcium, potassium, and trace amounts of protein and fiber are all abundant in kale. It is therefore thought to be advantageous for cancer prevention, eye health, and weight loss. It is projected that growing consumer awareness of these benefits will drive global kale chips market demand.

Report Coverage

This research report categorizes the market for the global kale chips market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global kale chips market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global kale chips market.

Driving Factors

A major factor driving the global market for kale chips is the growing focus and consciousness about health and well-being. Customers are looking for snacks that provide nutritional value without sacrificing flavor as they become more health-conscious. Being a superfood full of vitamins, minerals, and antioxidants, kale has made a name for itself among health-conscious people. The global desire for snacks that support better lives has fueled the global kale chip market expansion. Furthermore, the global market for kale chips has grown dramatically as a result of the rising popularity of plant-based and vegan diets. The demand for plant-based snack alternatives has increased as more people adopt these dietary preferences for moral, environmental, or health-related reasons. In addition to increasing the allure of kale chips, new flavor introductions help producers stand out from the competition in the kale chip market. The global kale chips market is expanding and becoming more dynamic since consumers are now more willing to explore novel and unusual flavors.

Restraining Factors

The presence of several chemicals in kale chips might cause allergic reactions, which could hinder the growth of the industry. Furthermore, kale is still not a widely consumed snack because of a lack of awareness regarding its health advantages. It is anticipated that these obstacles will hamper the market's rapid growth unless people modify their snacking behaviors.

Market Segmentation

The Global Kale Chips Market share is classified into types, and application.

• The chips or crisps segment is expected to grow at the fastest pace in the global kale chips market during the forecast period.

Based on the type, the global kale chips market is divided into chips or crisps, extruded snacks, and others. Among these, the chips or crisps segment is expected to grow at the fastest pace in the global kale chips market during the forecast period. The dried and frequently frozen form of kale is called chips or crushes. Superfood kale is loaded with antioxidants, vitamins, and minerals. In addition, it's a great source of iron and calcium and lowers the risk of osteoporosis, cancer, and heart disease.

• The supermarkets and hypermarkets segment is expected to hold the largest share of the global kale chips market during the forecast period.   

Based on the application, the global kale chips market is divided into supermarkets and hypermarkets, health food stores, and others. Among these, the supermarkets and hypermarkets segment is expected to hold the largest share of the global kale chips market during the forecast period. This is because customers can physically inspect the product through these channels before making a purchase, which affects the purchasing decision. The worker at the store helps them choose the right products. Supermarkets such as Martin's and Walmart are the primary suppliers for a number of brands of kale chips.

Regional Segment Analysis of the Global Kale Chips Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global kale chips market over the predicted forecast period.

North America is anticipated to hold the largest share of the global kale chips market over the predicted forecast period. The growing health consciousness among Americans drives the demand for nutrient-dense meals. By consistently enhancing their products, snack manufacturers in the area are effectively meeting the growing demand from consumers for nutritious snacks that are high in nutrients. Due to the intense rivalry among North American competitors, producers are coming up with unique snack ideas to differentiate themselves. To cater to a variety of client preferences, The Angel Kale Company, for instance, offers kale chips in sweet, salty, spicy, and savory flavors. To expand its product portfolio and bring new items to market, they are also making significant investments in research and development.

Asia Pacific is expected to grow at the fastest pace in the global kale chips market during the forecast period. This is because people are becoming more health conscious, their eating habits are changing, and they want healthier snack options. For these products, customers are prepared to pay a premium. The Green Snack Company, situated in India, has introduced three new types of kale chips: Thai Sweet Chili, Sea Salt and Vinegar, and Cheese and Onion. These natural, non-fried, non-baked goods are devoid of gluten and preservatives.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global kale chips along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Made In Nature
• Green Snack Co.
• Rhythm Superfoods
• Brad's Raw Foods
• Healthy Crunch
• Vermont
• The Kale Factory
• The Angel Kale Company
• Brandneu Foods

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In September 2020, in response to the growing demand for plant-based snacks that are both naturally delicious and high in nutrients, Ecoideas announced the release of four new flavors of Solar Raw's Kaley's Kale Chips.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Global Kale Chips Market based on the below-mentioned segments: 

Global Kale Chips Market, By Chips Type

• Chips or Crisps
• Extruded Snacks
• Others

Global Kale Chips Market, By Application

• Supermarkets and Hypermarkets
• Health Food Stores
• Others

Global Kale Chips Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa