Global Kombucha Tea Market Size, Share, and COVID-19 Impact Analysis, By Type (Organic and Non-Organic), By Tea Type (Green Tea, Black Tea, Oolong Tea, and Others), By Flavor Type (Fruits, Regular/Original, Herbs and Spices, Flowers, and Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Kombucha Tea Market Insights Forecasts to 2033

• The Global Kombucha Tea Market Size was estimated at USD 3.11 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 15.65% from 2023 to 2033
• The Worldwide Kombucha Tea Market Size is Expected to Reach USD 13.31 Billion by 2033
• Asia Pacific is expected to Grow the Fastest during the forecast period.

The Global kombucha tea Market size was Worth around USD 3.11 Billion in 2023 and is predicted to Grow to around USD 13.31 Billion by 2033 with a compound annual Growth rate (CAGR) of 13.65% between 2023 and 2033. The market for kombucha tea is being fueled by a rise in the number of health-aware consumers, a spurt in product innovation, and growth in the foodservice sector across the world.

Market Overview

The kombucha tea industry is the business of producing, distributing, and selling kombucha, a fermented tea drink with its possible health advantages. Kombucha is prepared by fermenting sweet tea (black or green) with a symbiotic colony of bacteria and yeast. Lactic acid bacteria in kombucha bacteria can also be used as a probiotic. Kombucha tea, as per health professionals, aids digestion, gut health, blood pressure regulation, heart health, and immunity. Kombucha tea has gained popularity as a functional drink with increased consumer demand for natural and organic products and greater health awareness. Additionally, the launch of new Flavors and product diversification are key drivers of the market growth. Manufacturers continually experiment with different ingredients and flavors to make the product exciting to a mix of tastes and acquire new buyers. This emerging trend is blending kombucha with common flavors such as mango, berry, or ginger, combined with unusual selections like lavender or turmeric, which makes the product more competitive and maintains variety in the product offerings.

Report Coverage

This research report categorizes the kombucha tea market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the kombucha tea market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the kombucha tea market.

Driving Factors

The movement towards healthier lifestyles has been one of the greatest drivers of the kombucha industry. People are looking for a substitute for sugary sodas and artificial drinks, and kombucha is well-suited as it contains minimal sugar and has a natural fermentation process fueling the growth of the kombucha tea market. Producers are continuously innovating by introducing new tastes and formulations to appeal to more consumers. From traditional flavors such as ginger and lemon to more unusual combinations such as hibiscus and elderflower, the diversity in kombucha products appeals to different tastes further increasing its demand.

Restraining Factors

Kombucha can also be pricey compared to the traditional soft drink, and its higher price could act as a constraint to sales from price-conscious buyers. Prices rise with raw materials, fermentation, and packaging costs, so it is not that affordable to reach more customers.

Market Segmentation

The kombucha tea market share is classified into type, tea type, flavor type, and distribution channel.

• The organic segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the kombucha tea market is divided into organic and non-organic. Among these, the organic segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to increased health and environmental awareness. Organic kombucha, which is prepared from organic sugar and tea leaves, fits well with this call for natural and chemical-free content. This segment is popular with health-conscious consumers, particularly clean-label and organic certification-attracted consumers.

• The green tea segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the tea type, the kombucha tea market is divided into green tea, black tea, oolong tea, and others. Among these, the green tea segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven due to the well-known health advantages associated with it, such as its richness in antioxidants. Health-conscious shoppers look for green tea kombucha because of its detoxifying and immune-boosting properties. 

• The regular/original segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the flavor type, the kombucha tea market is divided into fruits, regular/original, herbs and spices, flowers, and others. Among these, the regular/original segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to the original kombucha being sold mostly based on its health value, specifically its probiotics, which foster gut health, digestion, and immunity. Original kombucha lets consumers enjoy the complete spectrum of these naturally occurring flavors without interference from flavorings or added sugars.

• The supermarket and hypermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the kombucha tea market is divided into supermarkets and hypermarkets, convenience stores, health stores, online retailers, and others. Among these, the supermarket and hypermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is attributed to these stores having a wide coverage and the ability to offer a wide variety of products in a single location. Supermarkets and hypermarkets cater to frequent shoppers with an assortment of kombucha brands and flavors, making it easy for new consumers to discover and experiment with kombucha.

Regional Segment Analysis of the Kombucha Tea Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the kombucha tea market over the predicted timeframe.

North America is anticipated to hold the largest share of the kombucha tea market over the predicted timeframe. The early adoption and high user understanding of health and wellness trends. Kombucha is becoming increasingly popular as a healthy alternative to sweetened beverages in the United States and Canada, which is an indication of increasing consumer demand for functional and natural beverages. The market here booms because there is a well-established health food culture and several kombucha manufacturers who constantly make new recipes and flavors

Asia Pacific is expected to grow at a rapid CAGR in the kombucha tea market during the forecast period. The fast urbanization, rising disposable incomes, expanding health consciousness, and the movement towards organic and functional foods in the APAC region are the prime drivers of growth of kombucha in these markets. The young, city-based, and health-conscious people in nations such as India and China are more ready to attempt new and fashionable drinks.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the kombucha tea market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Brew Dr. Kombucha
• Asheville Kombucha Mamas
• LLC (Buchi Kombucha)
• RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
• Flower of Life Ltd (Equinox Kombucha)
• GT’s Living Foods LLC
• Humm Kombucha LLC
• KeVita, Inc.
• Pure Steeps LLC (Wonder Drink)
• Reed’s, Inc.
• Remedy Kombucha Pty Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In May 2024, GT's Living Foods LLC introduced its inaugural fan-made offering, SYNERGY® Pomelo Pink Lemonade Raw Kombucha, following a contest and vote-off on social media. The product includes luscious pomelo, citrus yuzu, and floral jasmine.

• In January 2024, SYSTM Foods acquired HUMM Kombucha LLC, becoming a prominent player in the low and zero-sugar kombucha and gut health drink segment. The strategic acquisition enhances SYSTM Foods' position in the functional beverage industry, responding to the increasing demand from consumers for healthier drinks.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the kombucha tea market based on the below-mentioned segments: 

Global Kombucha Tea Market, By Type

• Organic
• Non-Organic

Global Kombucha Tea Market, By Tea Type

• Green Tea
• Black Tea
• Oolong Tea
• Others

Global Kombucha Tea Market, By Flavor Type

• Fruits
• Regular/Original
• Herbs and Spices
• Flowers
• Others

Global Kombucha Tea Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Health Stores
• Online Retailers
• Others

Global Kombucha Tea Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa