Global Location Analytics Market Insights Forecasts to 2032

• The Global Location Analytics Market Size was valued at USD 21.2 Billion in 2022.
• The Market is growing at a CAGR of 10.6% from 2022 to 2032.
• The Worldwide Location Analytics Market Size is expected to reach USD 58.5 Billion by 2032.
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Location Analytics Market size is anticipated to exceed USD 58.5 Billion by 2032, growing at a CAGR of 10.6% from 2022 to 2032. The adoption of global positioning system (GPS) practices across smartphones, vehicles, and other portable devices has significantly fueled the market. Key market players are taking significant steps to strengthen their positions.      

Market Overview

The global location analytics market includes the collection, analysis, and interpretation of geospatial data to generate valuable insights for businesses and organizations in a variety of industries. Geographic information systems (GIS), global positioning systems (GPS), and other location-based technologies are being used to gain a better understanding of consumer behavior, operational efficiency, and market trends in this burgeoning market. Location analytics is the processing of spatial data to discover patterns, correlations, and trends that will help businesses make informed decisions. Organizations can improve their understanding of customer preferences, optimize supply chains, and refine marketing strategies by combining location-based data with traditional business intelligence. This allows them to allocate resources more efficiently, target specific demographics, and tailor services to regional needs. The increasing availability of location data from sources such as smartphones, IoT devices, and social media, as well as the advancement of data visualization tools and analytics platforms, are driving market growth. Retail, real estate, logistics, and urban planning are all heavily reliant on location analytics to improve customer experiences, streamline operations, and plan for future growth.

Report Coverage

This research report categorizes the market for the global location analytics market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the location analytics market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the location analytics market.

Driving Factors

The widespread use of location-based services such as navigation, weather forecasting, and location-sharing has resulted from the proliferation of smartphones and mobile devices. This has resulted in an abundance of location data, which businesses can use to better understand consumer behavior and preferences. Organizations are recognizing the value of geospatial data in an era of data-driven decision-making. Location analytics adds a visual and context-rich layer to traditional business intelligence, enabling better-informed decisions in a variety of domains ranging from marketing and sales to supply chain optimization. The Internet of Things (IoT) has accelerated the use of sensors in a variety of devices and infrastructure. These sensors generate geospatial data in real time, allowing organizations to monitor and manage assets, track performance, and respond to events promptly. The growing urban population has fueled the concept of smart cities, in which location analytics plays a critical role in resource management, traffic flow optimization, public safety, and overall urban planning and development.

Restraining Factors

The collection and analysis of location data raises privacy concerns, especially with the increased emphasis on data protection regulations such as GDPR and CCPA. Businesses must navigate these regulations to ensure ethical and legal use of location data, which can limit the scope of data available for analysis. The accuracy and quality of the underlying data heavily influence the effectiveness of location analytics. Inadequate or outdated geospatial information can lead to incorrect insights and poor decisions, making data accuracy a critical concern.

Market Segmentation

The Global Location Analytics Market share is classified into component and location.

• The solution accounted for the largest market share of the global location analytics in 2022.          

The global location analytics market is categorized by component into solution and services. Among these, the solution accounted for the largest market share of the global location analytics in 2022. The solution segment of the global location analytics market offers a diverse range of tools catering to various industries and use cases. Each of these solutions addresses specific spatial data challenges and opportunities, allowing businesses to capitalize on the power of location-based insights. Demand for these solutions is expected to increase as businesses continue to recognize the value of geospatial data, driving innovation and advancement in the location analytics market.

• The outdoor segment is expected to hold the largest share of the global location analytics market during the forecast period.    

Based on the location, the global location analytics market is divided into indoor and outdoor. Among these, the outdoor segment is expected to hold the largest share of the global location analytics market during the forecast period. Because of the broader range of applications, such as traffic management, urban planning, emergency response, and tourism, the outdoor location analytics segment accounts for a larger share of the global location analytics market. The growing emphasis on smart city initiatives, sustainable urban development, and public safety all contribute to outdoor location analytics' prominence.    

Regional Segment Analysis of the Global Location Analytics Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold a significant share of the global location analytics market over the predicted timeframe.

North America is projected to hold a significant share of the global location analytics market over the predicted years. North America, which includes the United States and Canada, has traditionally accounted for an important share of the global location analytics market. This is due to the region's early technological adoption, strong IT infrastructure, and a diverse range of industries that use geospatial insights. Retail, logistics, and smart cities have fueled demand for location analytics solutions.       

Asia Pacific is expected to grow at the fastest pace in the global location analytics market during the forecast period. The Asia-Pacific region is experiencing rapid growth in the location analytics market as a result of increased technological adoption, urbanization, and the rise of smart cities. China, Japan, India, and South Korea are all investing in location-based services for industries like retail, logistics, and real estate.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global location analytics along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• IBM  
• Google  
• Oracle  
• Microsoft  
• Esri  
• SAS 
• Precisely  
• SAP  
• Cisco 
• TomTom  
• Hexagon 
• Zebra Technologies  
• Alteryx  
• HERE  
• Purple 
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In June 2023, IBM purchased Agyla SAS to expand IBM Consulting's ability to provide localized cloud solutions to clients in France. IBM will expand its portfolio of hybrid multicloud services and strengthen its commitment to advancing hybrid cloud and AI strategies in the region by incorporating Agyla's expertise.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Location Analytics Market based on the below-mentioned segments:

Global Location Analytics Market, By Component

• Solution
• Services

Global Location Analytics Market, By Location Type

• Indoor 
• Outdoor

Global Location Analytics Market, By Deployment

• On-Premises 
• Cloud

Global Location Analytics Market, By Application

• Disaster and Emergency Response Management
• Sales and Marketing Optimization
• Supply Chain Management
• Customer Experience Management
• Risk Assessment and Mitigation
• Others

Global Location Analytics Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa