Global Makeup Tools Market Size, Share, and COVID-19 Impact Analysis, By Product (Makeup Brushes, Makeup Blender, Eyelash Tools, and Others), By Application (Personal and Professional), By Price (Mass and Premium), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Makeup Tools Market Insights Forecasts to 2033

• The Global Makeup Tools Market Size was Estimated at USD 3.34 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 8.27% from 2023 to 2033
• The Worldwide Makeup Tools Market Size is Expected to Reach USD 7.39 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Makeup Tools Market Size was worth around USD 3.34 Billion in 2023 and is predicted to Grow to around USD 7.39 Billion by 2033, with a compound annual growth rate (CAGR) of around 8.27% between 2023 and 2033. The makeup tools market is being driven by changes in consumer behaviour toward beauty and personal care, the growing popularity of cosmetics tutorials and beauty influencers, and technological developments in product design and materials

Market Overview

The makeup tools refer to a broad category of equipment used to apply, blend, and enhance cosmetics. This category has historically included tweezers, brushes, sponges, applications, and more. Devices like Beauty Blenders and Beach Curlers are also considered makeup tools. When it comes to applying makeup, these tools are indispensable. They make it easier to be accurate, allow for more creativity, and frequently provide a starting point for trying out different makeup styles and techniques. The market for makeup tools has benefited from social media sites like Instagram, YouTube, Pinterest, and TikTok. These trends are especially noteworthy among younger populations like Millennials and Generation Jade, who prioritize appearance as part of their overall way of life. Influencers influence consumer preferences and purchase decisions by teaching their followers different cosmetic methods, product recommendations, and lessons. Research indicates that France has a long history of beauty and a rich legacy in high-end skincare and cosmetics. The nation generated $12 billion in exports in 2023, making up 16.4% of the global market for cosmetics. As a result, the makeup tool market has benefited.

 Report Coverage

This research report categorizes the makeup tools market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the makeup tools market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the makeup tools market.

Driving Factors

The technological development and easy accessibility of these gadgets, particularly on internet platforms, are driving the need for makeup tools worldwide during the projected timeframe. Additionally, it is anticipated that the product market would expand quickly as a result of the use of appealing language during significant events, promotions, and discounts. These tactics are attracting clients. One of the key industry trends that will accelerate market expansion is the rise of beauty and cosmetic tutorials. Consumers on a tight budget and millennials are learning how to apply cosmetics quickly by doing it themselves. It has resulted in the rise of beauty and makeup tutorials that include anything from general makeup tips and techniques to more specialized beauty and makeup advice.

Restraining Factors

The excessive number of products and intense competition between manufacturers and brands severely limit the market for cosmetic tools. It is difficult for new companies to get traction and for established players to set themselves apart in developing countries due to the abundance of beauty equipment available on the market, which ranges from brushes and sponges to applicators and accessories.

Market Segmentation

The makeup tools market share is classified into product, application, and price channel.

• The makeup brushes tools segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product, the makeup tools market is segmented into Makeup brushes, makeup blenders, eyelash curlers, and others. Among these, the makeup brushes tools segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The enhanced attributes can be the growing understanding of the significance of using specific brushes and appropriate makeup application techniques. Customers are encouraged to buy complementing tools like brushes as a result of the cosmetics industry's expansion through the introduction of new products and brands. In addition, compared to throwaway items like beauty sponges or applicators, makeup brushes are long-lasting and reusable, offering customers long-term value.

• The professional segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the application, the makeup tools market is divided into personal and professional. Among these, the professional segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. This dominance is driven by professional makeup artists, necessitating top-notch tools that improve performance and accuracy, as well as professional-grade products that are manufactured with premium content and put through rigorous testing. These experts are also powerful figures in the beauty sector, promoting particular cosmetics and raising demand from customers. By promoting particular cosmetic tools and raising customer demand, these artists also have a big influence on the beauty sector.

• The mass segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the price, the global makeup tools market is divided into mass and premium. Among these, the mass segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to the mass market segment's dominance, which is largely brought about by its cost and accessibility. Because makeup equipment in this market is usually reasonably priced, a wide range of customers with different budgetary restraints can use them. The mass market demographic, who place a high value on getting what they pay for and look for cost-effective solutions for their beauty needs, finds great resonance in this affordability.

Regional Segment Analysis of the Makeup tools Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the makeup tools market over the predicted timeframe.

North America is anticipated to hold the largest share of the makeup tools market over the predicted period. The rapid growth of North America selecting a tool, the makeup gives stability and ethical behaviour priority. Purchase decisions have been impacted by the shift towards cruelty-free and ecologically friendly products, which has encouraged companies to implement long-range strategies and provide goods that reflect these ideals. For instance, consumers who care about the environment are making more purchases of vegetarian beauty brushes with sturdy bamboo handles or synthetic fibre.

Asia-Pacific is expected to grow at a rapid CAGR in the makeup tools market during the forecast period. The growing demand for cosmetics and beauty goods, such as makeup equipment, that are influenced by consumer preferences for personal care, grooming, and self-expression. Manufacturers and companies in the makeup tools industry have a great chance to gain market share and boost sales thanks to this growing consumer base. Furthermore, China, Japan, South Korea, and India are among the nations with the biggest and fastest-growing economies in the Asia-Pacific area. With a focus on research, product development, and manufacturing capacity, these nations have thriving beauty and cosmetics industries.

 Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the makeup tools market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Real Techniques
• Sigma Beauty
• Makeup Forever
• Urban Decay
• Pat McGrath Labs
• YSL Beauty
• Hourglass Cosmetics
• Anastasia Beverly Hills
• Too Faced
• Charlotte Tilbury
• Fenty Beauty
• ZOEVA
• Morple
• Coty Inc
• L’Oreal Group
• Estee Launder Companies Inc
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In July 2022, Trinny London launched makeup brushes with the latest release from makeup and skincare guru Trinny Woodall.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the makeup tools market based on the below-mentioned segments: 

Global Makeup tools Market, By Product

• Makeup Brushes
• Makeup Blender
• Eyelash Curler
• Others

Global Makeup tools Market, By Application

• Personal
• Professional

Global Makeup tools Market, By Price

• Mass
• Premium

Global Makeup tools Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa