Global Male Grooming Product Market Size, Share, and COVID-19 Impact Analysis By Product Type (Shaving Products, Skin Care, Hair Care, Fragrances, and Others), By Distribution Channel (Online Stores, Supermarkets/Hypermarkets, Specialty Stores, and Others), By Application (Personal, Commercial), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Male Grooming Product Market Insights Forecasts to 2033

• The Global Male Grooming Product Market Size was Estimated at USD 74.1 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 5.36% from 2023 to 2033
• The Worldwide Male Grooming Product Market Size is Expected to Reach USD 124.89 Billion by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Global Male Grooming Product Market Size was Worth around USD 74.1 Billion in 2023 and is predicted to Grow to around USD 124.89 Billion by 2033 with a compound annual growth rate (CAGR) of 5.36% between 2023 and 2033. The market is driven by men who are spending heavily on grooming products as perceptions regarding traditional masculinity have changed with the rise of the metrosexual male and the increasing influence of celebrities and social media influencers.

Market Overview

The male grooming product market refers to includes a wide variety of personal care products specifically designed to satisfy the distinctive grooming, hygiene, and aesthetic requirements of men. The products are developed taking into account the variation in male skin texture, pattern of hair growth, hormonal levels, and lifestyle patterns relative to women. The men's personal care business is undergoing an intensive change owing to shifting gender stereotypes and mindsets toward body care. New men are inculcating advanced grooming rituals, surpassing the core form of hygiene for complex skincare habits and specific offerings. Furthermore, increasing demand for the e-commerce sector is doubling the growth of the men's grooming products market. A considerable majority of the youth population is the potential user of different online portals, which overall offer greater information regarding the variety of available grooming solutions in the market, thus influencing the demand for different products. Further, strict laws pertaining to composition and increasing customer demand for natural ingredients and organic products are anticipated to contribute significantly to the market growth shortly. Moreover, there is increasing tolerance for male grooming as the rule instead of the exception, made possible by liberal attitudes towards self-pampering and beauty. This transition is seen through the increasing numbers of men visiting salons and spas and the popularity of services targeted at males.

Report Coverage

This research report categorizes the male grooming product machine market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the male grooming product market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the male grooming product market.

Driving Factors

The male grooming product market is driven by some major trends. The increasing consciousness of personal grooming among men has emerged as a strong market driver, with buyers becoming more interested in the upkeep of their appearance and overall health. Furthermore, this increased awareness has caused men to adopt more extensive grooming regimens, such as skincare, hair care, and shaving routines, to go beyond simple hygiene techniques to more advanced personal care strategies. Additionally, as there is more and more consumer knowledge regarding the ill effects of synthetic chemicals and an increasing desire for clean, sustainable beauty products, there is an emerging market for natural and organic, ingredient-based grooming products. Those companies that can innovate and provide high-quality, environmentally friendly grooming products are likely to stake a major portion of this emerging market.

Restraining Factors

The male grooming product market encounters certain difficulties that would restrain its development. The availability of many global and regional players, all fighting for market share, creates price wars and promotional wars. Such a competitive climate can be a challenge to new players and smaller players to set up in the market. Additionally, the premium pricing of the grooming products can also be a hindrance for price-conscious consumers, especially in developing markets.

Market Segmentation

The male grooming product market share is classified into product type, distribution channels, and application.

• The skin care segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the product type, the global male grooming product market is divided into shaving products, skin care, hair care, fragrances, and others. Among these, the skin care segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by the growing awareness among men about grooming and personal hygiene worldwide has been fuelling the growth of men's skincare products in recent years. Additionally, men are looking for products that provide hydration, protection, and anti-aging benefits, and the introduction of gender-specific skincare products that address the specific needs of male skin further boosted the market.

• The aromatherapy segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on distribution channels, the male grooming product market is segmented into online stores, supermarkets/hypermarkets, specialty stores, and others. Among these, the supermarkets/hypermarkets segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to the growing consumer trend towards supermarkets & hypermarkets as the first point to buy beauty and personal care products. Moreover, these stores also offer a sufficient range of items and help people make quick purchasing decisions for the needed skincare items.

• The personal segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the application, the global male grooming product market is categorized into personal and commercial. Among these, the personal segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segment's growth is attributed to rising awareness among men pertaining to personal grooming and hygiene is fueling the demand for grooming products in this segment. Furthermore, consumers are now spending more on a variety of grooming products, ranging from bare essentials such as deodorants and razors to high-end skincare and hair care products.

Regional Segment Analysis of the Male Grooming Product Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia-Pacific is anticipated to hold the largest share of the male grooming product market over the predicted timeframe.

Asia-Pacific is anticipated to hold the largest share of the male grooming product market over the predicted period. The dominance is due to the rising awareness level about personal care among consumers is one of the primary reasons behind this growth in the region. Additionally, the skincare process has evolved to be more complex for men belonging to all age groups, and this aspect has contributed to the coming into existence of various startups catering to unmet needs and rising demand in this segment.

Europe is expected to grow rapidly in male grooming product markets during the forecast period. The market in the region is driven by an Increased living standard as well, and escalating demand for personalised and authentic men's grooming items is fueling regional market expansion. Furthermore, men's rising demand for hair and skin care items causes the growth in Europe's men's grooming market. Europe's market is triggered by the surge in demand to look presentable and younger.

Competitive Analysis:

The report offers an appropriate analysis of the key organization markets/companies involved within the male grooming product market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Procter & Gamble Co.
• Unilever PLC
• LOrA©al S.A.
• Edgewell Personal Care Company
• Beiersdorf AG
• Reckitt Benckiser Group plc
• Colgate-Palmolive Company
• Johnson & Johnson
• Coty Inc.
• Philips N.V.
• Panasonic Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In October 2024, ASORT launched its premium men's grooming range under the Mr. Huffman brand. With a commitment to providing high-quality, innovative products that meet the needs of men, Mr. Huffman is set to revolutionize grooming norms and enhance the self-care experience for men in India.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the male grooming product market based on the below-mentioned segments:  

Global Male Grooming Product Market, By Product Type

• Shaving Products
• Skin Care
• Hair Care
• Fragrances
• Others

Global Male Grooming Product Market, By Distribution Channels

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

Global Male Grooming Product Market, By Application

• Personal
• Commercial

Global Male Grooming Product Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa