Global Massage Oil Market Size, Share, and COVID-19 Impact Analysis, By Product (Olive Oil, Almond Oil, Coconut Oil, Citrus Oil, and Others), By Application (Spa and Wellness Centers, Medical Therapeutics, and Other), By End Use (Adult and Baby), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Massage Oil Market Insights Forecasts to 2033

• The Global Massage Oil Market Size Was Estimated at USD 3.44 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 8.13% from 2023 to 2033
• The Worldwide Massage Market Size is Expected to Reach USD 7.52 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Massage Oil Market size was worth around USD 3.44 Billion in 2023 and is predicted to grow to around USD 7.52 Billion by 2033 with a compound annual growth rate (CAGR) of 8.13% between 2023 and 2033. Increasing demand for home use, salons, and spas. The market is expanding as more people become aware of the advantages of massage therapy, including its ability to reduce stress, relieve pain, and enhance circulation. The demand for massage oils is also being fueled by the expanding trends of indulgence and self-care.

Market Overview

The global industry that produces, distributes, and sells oils especially made for massage therapy is known as the massage oil market. In addition to offering therapeutic advantages including pain treatment, stress reduction, and skin nourishment, these oils are made to promote relaxation and lessen friction during massage. Massage oil is a specially formulated oil designed to massage the body's surface and promote relaxation. After application, it aids in moisturizing and nourishing the skin. It serves mostly as the foundation for essential oils used in aromatherapy. Growing knowledge of the benefits of body massage relaxation as a stress reliever and blood circulation enhancer. Because these oils are thought to be very successful in treating a variety of physical and mental health disorders, there is a significant demand for these products due to the growing number of spas and wellness centers across the world. Working professionals are compelled to lead a busy lifestyle due to the increasing rate of urbanization, which can result in health problems including stress, depression, and back and neck discomfort. As a result, they are more likely to use massage services. Due to the quickly growing beauty and personal care industry and the extensive use of social media, people are now more aware of the benefits of massage oils, which has prompted market participants to develop and constantly introduce more natural and effective products.

Report Coverage

This research report categorizes the massage oil market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the massage oil market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the massage oil market.  

Driving Factors

The use of essential oils for various purposes, such as skin care, massage, spa treatments, and medical therapy, as well as herbal remedies, is becoming more widely known. The growing number of essential oils with varying nutritional qualities available on the market to cure a range of illnesses.  Some of the most popular essential oils that are extensively used in spas and massage parlors to relieve both physical and emotional tension are frankincense, geranium, lavender, coriander, and bergamot. By reducing friction and providing lubrication, massage oils enable the therapist to work on the muscles more efficiently. The market for massage oils should see substantial growth as the demand for massage therapy keeps increasing.

Restraining Factors

The market's capacity to grow is constrained by the raw materials' fluctuating prices and availability as well as the fierce rivalry amongst manufacturers. Growth is hampered in emerging markets by a lack of knowledge about the advantages of massage oils and product differentiation. Finally, the market's supply of fake and subpar goods has a detrimental effect on consumer trust and brand recognition.

Market Segmentation

The massage oil market share is classified into product, application, and end use.

• The almond oil segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product, the massage oil market is divided into olive oil, almond oil, coconut oil, citrus oil, and others. Among these, the almond oil segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth can be attributed Because of its nourishing properties and many health benefits, almond oil has long been used in massage therapy. It is known for its exceptional moisturizing properties because of its high vitamin E, fatty acid, and antioxidant content, which help hydrate and nourish the skin. As a result, massage oils infused with almonds are popular in massage therapy, particularly for dry, sensitive, or mature skin.

• The spa and wellness centers segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the application, the massage oil market is divided into spa and wellness centers, medical therapeutics, and other. Among these, the spa and wellness centers segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth can be attributed to the fact that customized massage experiences are becoming more and more common at spas, where customers can select essential oils according to their physical or emotional requirements. This degree of customization promotes the use of premium essential oils in massage therapy.  Social media and wellness influencers offer these establishments an additional way to draw clients by promoting their premium oils and personalized massage services.

• The adult segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the end use, the massage oil market is divided into adult and baby. Among these, the adult segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth can be attributed adults of all ages but especially middle-aged and older people, are looking more and more for ways to unwind, improve their health, and take care of themselves. There is a significant demand for massage oils for self-care and stress relief as a result of people turning to mindfulness and relaxation techniques as a result of rising stress levels brought on by work and family obligations.

Regional Segment Analysis of the Global Massage Oil Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the massage oil market over the predicted timeframe.

Europe is anticipated to hold the largest share of the massage oil market over the predicted timeframe. Products that improve physical and emotional well-being, including massage oils, have become more appealing as self-care routines and wellness practices have grown in popularity among local consumers. Natural, organic, and ethically sourced goods are also becoming more and more popular as customers grow more wary of the contents of personal care products and favor ones that have fewer chemicals, parabens, and artificial perfumes. There is a great demand for organic massage oils, especially those containing essential oils. The desire for alternative therapies has been further furled by the region's continually increasing older population and the resulting rise in the prevalence of mobility challenges. This has created potential opportunities for the regional massage oils industry.

Asia Pacific is expected to grow at a rapid CAGR in the massage oil market during the forecast period. Many civilizations in this area have long used oils for therapeutic purposes, especially in traditional healing techniques like Thai massages, Traditional Chinese Medicine (TCM), and Ayurveda (India). The need for massage oils as an essential part of these therapies is driven by the fact that these traditional techniques frequently use them to enhance both mental and physical wellness.  Additionally, the fast expansion of spas, wellness centres, and upscale hotels in local economies especially in popular travel destinations like Thailand, Bali, and the Maldives has resulted in significant sales of massage oils for use in medical procedures. The increasing prevalence of internet shopping in nations like China, India, and Japan has simplified the process for buyers of wellness products.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the massage oil market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Bath & Body Works, Inc.
• Aura Cacia
• Young Living Essential Oils, LC
• doTERRA
• Weleda
• MAPLE HOLISTICS
• Mountain Rose Herbs
• Edens Garden
• NOW Foods
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In December 2023, BIOTONE Professional Massage and Spa Therapy Products launched its 'Plant Plus Massage Lotion' offering, specifically formulated for eco-conscious therapists. This product has been designed to meet the fast-evolving clean standards being promoted by environment-friendly organizations. Ingredients used include sunflower oil and those derived from jojoba, candelilla, and rice bran oils, which offer smooth texture and long-lasting efficacy. The product is ideal for lymphatic drainage and oncology massage and is available in 1-gallon and 8-ounce sizes.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the massage oil  market based on the below-mentioned segments: 

Global Massage Oil Market, By Product

• Olive Oil
• Almond Oil
• Coconut Oil
• Citrus Oil
• Others

Global Massage Oil Market, By Application

• Spa and Wellness Centers
• Medical Therapeutics
• Other

Global Massage Oil Market, By End Use

• Adult
• Baby

Global Massage Oil Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa