Global Maternal Nutrition Supplement Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Vitamins, Minerals, Proteins, Omega-3 Fatty Acids, Probiotics, and Others), By Form (Tablets, Capsules, Powders, Liquids, and Others), By Distribution Channel (Online Stores, Pharmacies, Supermarkets/Hypermarkets, and Specialty Stores), By End User (Pregnant Women and Lactating Mothers), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Maternal Nutrition Supplement Market Insights Forecasts to 2033

• The Global Maternal Nutrition Supplement Market Size Was Estimated at USD 11.94 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 6.47% from 2023 to 2033
• The Worldwide Maternal Nutrition Supplement Market Size is Expected to Reach USD 22.34 Billion by 2033
• North America is Expected to Grow the fastest during the Forecast period.

The Global Maternal Nutrition Supplement Market Size Was Worth around USD 11.94 Billion in 2023 and is Predicted to Grow to around USD 22.34 Billion By 2033 with a Compound Annual Growth Rate (CAGR) of 6.47% between 2023 and 2033. The maternal nutrition supplement market is fueled by growing health consciousness, rising pregnancy rates, government health programs, enhanced access to healthcare, and an increasing emphasis on preventive care.  

Market Overview

The maternal nutrition supplement market is a global marketplace of dietary foods, specifically developed for maintaining the well-being and health of pregnant women and nursing women. They mainly consist of requisite vitamins, minerals, amino acids, and other nutrients necessary to facilitate fetal development, prevent deprivation, and keep the mother in good health. Furthermore, increased focus on preventative healthcare is triggering the uptake of maternal nutrition supplements. Women are now more interested in continuing their health and wellness during pregnancy through nutrition and supplementing, as opposed to the use of treatment when complications are discovered. Furthermore, the rise in e-commerce websites across the globe has also significantly contributed to the growth of the maternal nutrition supplement market. Online shopping websites provide a broad selection of supplements, usually at favorable prices, and deliver the convenience of in-home delivery. This has created convenience for pregnant women and lactating women to get their required supplements easily. The penetration of smartphones and the internet has also promoted this trend further by easing the ability of consumers to learn and buy supplements online.

Report Coverage

This research report categorizes the maternal nutrition supplement market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the maternal nutrition supplement market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the maternal nutrition supplement market.

Driving Factors

The growing education among females regarding the need for nutritious food intake during pregnancy and lactation. Governments and health bodies across the globe are conducting campaigns about the essential nutrients required at such times, which has further increased the uptake of maternal nutrition supplements. Modern advances in medical science have helped analyze and target the nutritional requirements of pregnant and lactating women with greater accuracy, thus driving market growth further.

Restraining Factors

Specialized, organic, or high-quality maternal nutrition supplements might be costly, which can restrict their use among women belonging to lower-income groups. The price of premium prenatal vitamins, particularly those containing added nutrients or those from reputed brands, may discourage some users from buying them. Further, some women, particularly in some cultures, might prefer to take food-based solutions or traditional remedies for nutrition instead of supplements. These cultural preferences can also restrict the uptake of commercial maternal nutrition supplements in certain areas.

Market Segmentation

The maternal nutrition supplement market share is classified into product type, form, distribution channel and end user.

• The vitamins segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the maternal nutrition supplement market is divided into vitamins, minerals, proteins, omega-3 fatty acids, probiotics, and others. Among these, the vitamins segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to vitamins are usually among the first Nutri-supplements a healthcare giver might prescribe for many reasons owed to their undeniable utility for the mom and offspring alike. Vitamins in their formulations usually come inclusive of such staples as calcium, iron, and folic acid, which have been crucial during fetal formation. 

• The tablets segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the form, the maternal nutrition supplement market is divided into tablets, capsules, powders, liquids, and others. Among these, the tablets segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to tablets being amongst the most favored forms of maternal nutrition supplements because they are easy to consume and provide a clear dosage. They are mostly favored for vitamins and minerals because they can easily be standardized and provide a shelf life. The ease of carrying and consumption has also made tablets a favorite amongst pregnant women and lactating women.

• The pharmacies segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the maternal nutrition supplement market is divided into online stores, pharmacies, supermarkets/hypermarkets, and specialty stores. Among these, the pharmacies segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to they provide the benefit of professional guidance by pharmacists, especially for pregnant and lactating mothers. Pharmacies are usually the first place for consumers who seek nutritional information and supplements. Pharmacy's credibility and trustworthiness make them the go-to for most women.

• The pregnant women segment accounted for the largest share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period.

Based on the end user, the maternal nutrition supplement market is divided into pregnant women and lactating mothers. Among these, the pregnant women segment accounted for the largest share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period. The growth is attributed due to the growing awareness regarding the need for proper nutrition during pregnancy. The importance of nutrients such as folic acid, iron, and calcium in preventing birth defects and ensuring healthy fetal development has created a huge demand for prenatal vitamins and supplements.

Regional Segment Analysis of the Maternal Nutrition Supplement Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the maternal nutrition supplement market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the maternal nutrition supplement market over the predicted timeframe. In most countries in Asia Pacific, emphasis on maternal health as well as nutrition has been increasing, particularly in nations such as China, India, and Japan. There has been increased promotion of improved awareness of maternal nutrition by governments, NGOs, and health agencies, with a rise in the demand for supplements.

North America is expected to grow at a rapid CAGR in the maternal nutrition supplement market during the forecast period. The strong level of health awareness and well-developed healthcare infrastructure. The market for this region is influenced by a number of considerations including increasing recognition of the necessity of prenatal as well as postnatal nutrition, the accessibility of a vast assortment of high-grade supplements, and robust regulatory approval.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the maternal nutrition supplement market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Abbott Laboratories
• Nestlé S.A.
• Reckitt Benckiser Group plc
• Bayer AG
• Pfizer Inc.
• Herbalife Nutrition Ltd.
• Glanbia plc
• Amway Corporation
• Nature's Bounty Co.
• Blackmores Limited
• Church & Dwight Co., Inc.
• The Honest Company, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In November 2024, Nestlé has launched two new nutrition solutions, Materna Pre and Materna Nausea, that are aimed at supporting women's fertility and alleviating some of the pregnancy-related symptoms women can suffer from, including nausea and vomiting.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the maternal nutrition supplement market based on the below-mentioned segments: 

Global Maternal Nutrition Supplement Market, By Product Type

• Vitamins
• Minerals
• Proteins
• Omega-3 Fatty Acids
• Probiotics
• Others

Global Maternal Nutrition Supplement Market, By Form

• Tablets
• Capsules
• Powders
• Liquids
• Others

Global Maternal Nutrition Supplement Market, By Distribution Channel

• Online Stores
• Pharmacies
• Supermarkets/Hypermarkets
• Specialty Stores

Global Maternal Nutrition Supplement Market, By End User

• Pregnant Women
• Lactating Mothers

Global Maternal Nutrition Supplement Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa