Global Maternity Wear Market Insights Forecasts to 2033

• The Global Maternity Wear Market Size was Valued at USD 19.98 Billion in 2023
• The Market Size is Growing at a CAGR of 8.27% from 2023 to 2033
• The Worldwide Maternity Wear Market Size is Expected to Reach USD 44.24 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Maternity Wear Market Size is Anticipated to Exceed USD 44.24 Billion by 2033, Growing at a CAGR of 8.27% from 2023 to 2033.  

Market Overview

The purpose of maternity clothing is to specifically fit the changing requirements and body shapes of pregnant women. Pregnancy clothing is made to support comfort and style due to the major changes the body goes through as the pregnancy progresses. Elastic waistbands, stretchy materials, and more belly space are all features of maternity wear. Maternity fashion is becoming more widely recognized and accepted, encouraging expectant mothers to spend money on fashionable and comfortable outfit options that fit their changing bodies. Maternity wear is becoming more and more popular as a result of women choosing comfort more than style. This is due to shifting preferences and lifestyles. The increased demand for outerwear in the categories of office and casual wear is a result of modern mothers' increased fashion consciousness. The market is growing due to the increasing number of pregnant working women in developing and emerging nations, as well as an increased focus on pregnancy fashion. The growing market is driven by pregnant mothers' access to more maternity wear alternatives through online platforms, specialty boutiques, and retail areas specialized in maternity wear.  

Report Coverage

This research report categorizes the market for the global maternity wear market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global maternity wear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global maternity wear market.

Driving Factors

Maternity wear demand is driven by fashion trends, which have significant effects on the market for fashionable, trendy clothes made specifically for pregnant women. Pregnant women look for clothing that allows them to have their style throughout their pregnancy in addition to comfort and effectiveness. Organizations that keep up with these changing fashion trends and provide stylish maternity ways have a great chance of capturing an important portion of the market by attracting pregnant mothers who value style. Another factor driving the maternity wear market is the increasing recognition of the significance of maternity wear and its influence on comfort, confidence, and general well-being during pregnancy.

Restraining Factors

The objective of maternity wear is to fit the changing body during pregnancy. These particular products have a specifically short shelf life because the demand for maternity clothes decreases when the pregnancy ends. Maternity clothing is allowed to be used by pregnant women for a few months, which reduces its value in a consumer's collection.

Market Segmentation

The global maternity wear market share is classified into product type, material type, and distribution channel.

• The outerwear segment is expected to hold the largest share of the global maternity wear market during the forecast period.   

Based on the product type, the global maternity wear market is divided into outerwear, innerwear, and nightwear. Among these, the outerwear segment is expected to hold the largest share of the global maternity wear market during the forecast period. The goal of maternity outerwear is to give pregnant women comfortable and fashionable clothing alternatives for various times. This category includes fashionable maternity coats, jackets, sweaters, and vests that are made to fit a growing belly. Pregnant women maintain their style and stay warm and comfortable during the cooler months by using brands that frequently focus on functionality and versatility. 

• The cotton segment is expected to hold the largest share of the global maternity wear market during the forecast period.   

Based on the material type, the global maternity wear market is divided into cotton, polyester, spandex, modal, and others. Among these, the cotton segment is expected to hold the largest share of the global maternity wear market during the forecast period. Cotton is a great material for maternity wear because of its softness, breathability, and hypoallergenic qualities, which make it a popular option among pregnant women. Maternity wear made of cotton is becoming more and more popular due to its exceptional ability to remove moisture. Cotton absorbs moisture effectively it helps pregnant women stay cool and dry, especially in warmer climates.

• The store-based retail segment is expected to hold the largest share of the global maternity wear market during the forecast period.   

Based on the distribution channel, the global maternity wear market is divided into store-based retail, convenience stores, hypermarkets/ supermarkets, specialty retail stores, and online retail. Among these, the store-based retail segment is expected to hold the largest share of the global maternity wear market during the forecast period. Store-based retail is the term used to describe conventional brick-and-mortar stores where consumers can go in person to purchase maternity wear. These could be sections or individual boutiques selling maternity clothing inside larger department stores. Pregnant women try on and handle clothing in-store before purchasing due to store-based retail.

Regional Segment Analysis of the Global Maternity Wear Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global maternity wear market over the predicted timeframe.

North America is anticipated to hold the largest share of the global maternity wear market over the predicted timeframe. The growth of this region has been greatly supported by the presence of important individuals and modern ways of life. Maternity wear is becoming more and more in demand in the region due to the high disposable income and fashion-conscious consumer base. In North America, maternity clothes that are fashionable, adaptable, and comfortable are in high demand for pregnant women. Maternity fashion trends focus on a desire for clothing that is easily adaptable from casual to formal settings, enabling pregnant women to maintain their unique sense of style during their pregnancy.

Asia Pacific is expected to grow at the fastest pace in the global maternity wear market during the forecast period. The rising disposable incomes and expanding population of Asia-Pacific will probably increase demand for maternity wear. Due to in part a flourishing startup ecosystem and increased influence from western culture, India and China are currently leading the Asia-Pacific maternity wear market. The maternity clothes market is driven by India's organized retail landscape and its sizable and expanding domestic market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global maternity wear market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Adidas AG
• Nike, Inc
• ASOS Plc
• H&M
• Boob Design AB
• Maternal America, Inc.
• Gap Inc
• Pink Blush Maternity
• Cake Maternity Pty Ltd
• Hatch Collection LLC
• Maternity Corporation
• Isabella Oliver Limited
• Inditex-group
• Ingrid & Isabel, LLC
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2024, A collaboration called Syre was launched by H&M Group and Vargas Holding to grow textile-to-textile recycled polyester.
• In May 2023, Featuring chic maternity wear and underwear for pregnant and new moms, Destination Maternity launched its newest Spring/Summer collection exclusively at Walmart. Operating under the parent firm Marquee Brands, this project marked a purposeful strategy shift for the brand to satisfy the diverse wants of customers.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global maternity wear market based on the below-mentioned segments: 

Global Maternity Wear Market, By Product Type

• Outerwear
• Innerwear
• Nightwear

Global Maternity Wear Market, By Material Type

• Cotton
• Polyester
• Spandex
• Modal
• Others

Global Maternity Wear Market, By Distribution Channel

• Store-Based Retail
• Convenience Stores
• Hypermarkets/ Supermarkets
• Specialty Retail Stores
• Online Retail

Global Maternity Wear Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa