Global Mead Beverage Market Insights Forecasts to 2033

• The Global Mead Beverage Market Size was Valued at USD 532.5 Million in 2023
• The Market Size is Growing at a CAGR of 11.24% from 2023 to 2033
• The Worldwide Mead Beverage Market Size is Expected to Reach USD 1545.3 Million by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Mead Beverage Market Size is Anticipated to Exceed USD 1545.3 Million by 2033, Growing at a CAGR of 11.24% from 2023 to 2033.

Market Overview

Fermenting honey with fruits, water, grains, spices, and other agricultural products is used to make mead. There are several varieties of honey wines, ranging from dry to sweet. Protein, minerals, vitamins, and antitoxins are all abundant in honey wine and are all very beneficial. The growing demand for honey wine is the primary driver of the rising urban demographic. This emerging scene plays a major role in the popularity of fermented beverages and honey wine, with flavored meads seeing the biggest increase in demand. Because they change with the tastes of their customers, mead beverages continue to be one of the most proactive spirits product markets. The type of fruit and spices used, the type of yeast working during fermentation, and the aging procedure all affect the flavor of mead. There are additional blended meads on the market, like apple metheglin or cinnamon cider. With active tourism, community involvement, and a strong web presence, meaderies may reach a wider audience, elevating the mead beverage experience beyond conventional borders and contributing to the market's expansion.

Report Coverage

This research report categorizes the global mead beverage market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global mead beverage market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global mead beverage market.

Driving Factors

Customer behavior is shifting in a way that is beneficial to the mead market, and this has a big impact on the wine category. Several factors, including taste, flavors, preferences, packaging, and technology, significantly influence how people are turning toward wine. This continual shift in consumer preferences is having an impact on how wine is promoted globally. Domestic flavored wines are also playing an increasingly important role in the growth of the global wine industry, in addition to the imported wines already present in the markets. Domestic wines now represent a sizable component of the global industry and are growing in market share.

Restraining Factors

Mead beverages are frequently offered for sale in the ultra-premium or premium price range. This is mostly explained by the fact that mead is produced in smaller quantities and at a higher cost than wine or beer. The fundamental fermentable elements used to produce mead are about 360% more expensive than beer and up to 300% more expensive than wine.

Market Segmentation

The global mead beverage market share is classified into product, type, and distribution channel.

• The spices segment dominates the market with the largest market share through the forecast period.

Based on the product, the global mead beverage market is categorized into herbs, spices, and flavors. Among these, the spices segment dominates the market with the largest market share through the forecast period. The spice market will have experienced profitable growth. Spice honey wine has antibacterial and antioxidant qualities that reduce the risk of cancer. As a result, the market for mead develops as a result of ongoing innovation in products. The revolution and the introduction of new products quicken the expansion of the market.

• The traditional mead segment is anticipated to grow at the fastest CAGR growth through the forecast period.

Based on the type, the global mead beverage market is categorized into fruit mead and traditional mead. Among these, the traditional mead segment is anticipated to grow at the fastest CAGR growth through the forecast period. Traditional meads are brewed without the addition of any spices or fruit. When fermented, these meads typically have a distinct honey flavor. Traditional meads are either sweet or occasionally dry. The majority of people who drink these meads are in the silver hair age bracket and typically prefer the original flavor over new ones.

• The online sales channels segment accounted for the largest revenue share through the forecast period.

Based on the distribution channel, the global mead beverage market is categorized into supermarkets/hypermarkets, specialty stores, online sales channels, and others. Among these, the online sales channels segment accounted for the largest revenue share through the forecast period. The new distribution route for the food and beverage sector as a whole is the Internet sales channel. Online shopping gives customers more options for purchases and allows them to compare mead costs while relaxing in their homes. In the forecast period, the industry is anticipated to grow quickly due to the culture of online buying. 

Regional Segment Analysis of the Global Mead Beverage Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global mead beverage market over the predicted timeframe.

North America is anticipated to hold the largest share of the global mead beverage market over the predicted timeframe. The United States and Canada have the most meaderies in North America. The American Mead Makers Association (AMMA) claims that the main reason fueling the expansion of the mead beverage market in North America is the sharp rise in the number of new meaderies that have been established in the country. The greatest number of meaderies, both operational and planned, are found in the United States. This element will help the mead beverage industry in this region thrive in the future.

Asia Pacific is expected to grow at the fastest CAGR growth of the global mead beverage market during the forecast period. The opening of several meaderies, mostly in China and Australia, occurred in the Asia-Pacific region. In the Asia Pacific region, China had the largest market share, followed by Australia. Throughout the projection period, the growing number of meaderies that have emerged in Australia offers profitable potential for market expansion. MoonShine is the industry pioneer in mead production, and India is emerging as a significant location for mead startups.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global mead beverage market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Tallgrass Mead
• Moonlight Meadery
• Nektarmeadery
• Bunratty
• Kuhnhenn Brewing Co.
• Nectar Creek
• Charm City Meadworks
• PasiekaJaros
• Redstone Meadery
• Medovina Meadery
• Wild Blossom Meadery & Winery 
• Schramm's Mead
• Superstition Meadery
• Meadery of the Rockies
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2024, One of the top mead brands in the nation, Cerana Meads, announced the opening of its taproom. This lakefront house, which is tucked away in the center of Nashik, provides a stunning 360° view of the majestic Sahyadri range, making it the ideal place to enjoy a glass of mead, the oldest known alcobev.

• In March 2023, The company behind the unique effervescent alcoholic beverage Fruzzanté, Hill Zill Wines Pvt. Ltd., introduced its high-end honey mead line, Arkä. Ancient texts from as far back as 100 BC reference mead, a beverage that is created from honey that is fermented and harvested from beehives to create arkä. The brand has gained popularity in Maharashtra and Goa and is currently offered in Karnataka.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global mead beverage market based on the below-mentioned segments: 

Global Mead Beverage Market, By Product

• Herbs
• Spices
• Flavors

Global Mead Beverage Market, By Type

• Fruit Mead
• Traditional Mead

Global Mead Beverage Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Sales Channels
• Others

Global Mead Beverage Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa