Global Men Personal Care Market Insights Forecasts to 2033

• The Global Men Personal Care Market Size was Valued at USD 36.66 Billion in 2023
• The Market Size is Growing at a CAGR of 8.90% from 2023 to 2033
• The Worldwide Men Personal Care Market Size is Expected to Reach USD 86.03 Billion by 2033
• Europe is expected to grow the fastest during the forecast period

The Global Men Personal Care Market Size is Anticipated to Exceed USD 86.03 Billion by 2033, Growing at a CAGR of 8.90% from 2023 to 2033.

Market Overview

Products for men's personal care include an extensive range of goods intended to improve personality and maintain personal cleanliness. Male consumers use products such as perfumes, deodorants, peels, hair gel, mouthwashes, moisturizers, shower gel, shaving cream, hair conditioners, and facial products to feel and look good. Men's personal care product sales are being driven in a significant way by the growing availability of personal care products at organized retail establishments. Recently personal care products have become increasingly popular with all age groups. The men's personal care market aims to meet the grooming needs of men, driven by urbanization, rising disposable income, and social media influence. The trend of self-care and workplace grooming has increased demand for grooming products, highlighting the importance of personal hygiene and grooming. For personal care products currently moving towards or increasing the demand for organic products is increasing as consumers are more conscious about the natural ingredients used in personal care products. Men are interested in utilizing products like face masks and are taking their skincare treatment seriously. It has been seen that men are asking whether specific face masks are suitable for men to use as well. Hence, the high accessibility of men's personal care products has propelled the global men personal care market growth during the forecast period.

Report Coverage

This research report categorizes the market for the global men personal care market based on various segments and regions forecasts revenue growth and analyzes trends in each sub market. The report analyses the key growth drivers, opportunities, and challenges influencing the global men personal care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global men personal care market.

Driving Factors

Increasing awareness about self-grooming is significantly increasing the growth of the global men's personal care market in the forecast period. The personal care products increasing demand for gender-specific such as health, body image, hygiene, self-care, emerging fashion trends, and the influence of social media are driving the men's personal care market. The men's personal care sector has benefited from the rise in the number of male models advertising personal care goods, male make-up artists, and actors advocating for the usage of grooming products. This is because more men are placing orders for these items. Rising the advent of e-commerce platforms & effective marketing strategies. The majority of companies on the market are increasingly depending more and more on social media platforms like Facebook, Instagram, and YouTube to market their items, as these platforms are among the most well-known methods for striking customer interest. Prominent companies in the beauty and cosmetics industry have leveraged these influencers by launching cutting-edge items tailored exclusively for male consumers. Hence, these factors are significantly increasing the growth of the global men personal care market during the forecast period.

Restraining Factors

The using different chemical ingredients in men personal care cosmetics to cause allergies in consumers has restrained the growth of the global men personal care industry during the forecast period. People are moving toward natural products since lead and mercury, which can harm the neurological system and cause migraines, are also used in the manufacturing of cosmetics like skin-lightening lotions. Also, skin care products are increasing packaging costs and ingredient pricing. Hence, these factors are hampering the growth of the global men personal care market during the forecast period.

Market Segmentation

The global men personal care market share is classified into product, age group, price point, and distribution channel.

• The skin care segment is expected to hold the largest share of the global men personal care market during the forecast period.

Based on the product, the global men personal care market is divided into skin care, hair care, and personal grooming. Among these, the skin care segment is expected to hold the largest share of the global men personal care market during the forecast period. The segmental growth can be attributed to the increasing use of skin care products like creams, face wash, and serums. The awareness of men's skincare products to increase the demand for skin care products in the upcoming years.

• The 18-29 years segment is expected to hold the largest share of the global men personal care market during the forecast period.    

Based on the age group, the global men personal care market is divided into 18-29 years, 30-59 years, and 60 years and above. Among these, the 18-29 years segment is expected to hold the largest share of the global men personal care market during the forecast period. The growth can be attributed to this age group the greater acceptance of grooming towards personal gaming self-care, lifestyle, and well-being. The early stages of their professional and social lives often place a high value on appearance. Skincare, hair-styling, and grooming products enhance individuals' physical presentation and boost confidence.

• The low segment is expected to hold the largest share of the global men personal care market during the forecast period.

Based on the pricing, the global men personal care market is divided into low, medium, and high. Among these, the low is expected to hold the largest share of the global men personal care market during the forecast period. The segmental growth can be attributed to the products in the low sector are usually reasonably priced and target a wider range of customers. These items appeal to a wider range of consumers because of their accessibility, particularly in emerging nations where price sensitivity is paramount.

• The hypermarket & supermarket segment is expected to hold the largest share of the global men personal care market during the forecast period.

Based on the distribution channel, the global men personal care market is divided into hypermarket & supermarket, pharmacy & drug stores, E-commerce, and others. Among these, the hypermarket & supermarket is expected to hold the largest share of the global men personal care market during the forecast period. The segmental growth can be attributed to the men's personal care items, such as skincare, hair care, grooming tools, and perfumes, are available in supermarkets and hypermarkets. A wide range of consumers can easily obtain personal care items due to the extensive presence of supermarkets and hypermarkets. The convenience of buying grooming items at the same time as groceries and other basics is highly valued by consumers.

Regional Segment Analysis of the Global Men Personal Care Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• Latin America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global men personal care market over the predicted time frame.

North America is anticipated to hold the largest share of the global men personal care market over the predicted time frame. Increasing knowledge of the advantages of utilizing men's personal care products, such as moisturizers and face cleansers, to clean and clear the face. Personal care is now included in the general focus on health and wellness in North America. Men's grooming has become more widely accepted as an essential part of living a healthy lifestyle, there is a larger need for goods that address functional and wellness needs. Growth in the market is being driven by consumers becoming more aware of the benefits of using men's personal care products, like moisturizers and face washes, which aid in cleaning and grime removal.

Europe is expected to grow at the fastest pace in the global men personal care market during the forecast period. Increasing the demand for personal care and grooming products among men in developing economies. European Countries have traditionally placed a high value on personal hygiene and beauty. The widespread acceptance of grooming as an essential component of self-care has led to a healthy market for men's personal hygiene products to the boost the market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global men personal care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of overall competition within the market.

List of Key Companies

• Armani
• Avon Products, Inc.
• Beiersdorf AG
• Conaire Corporation
• Coty Inc.
• Colgate -Palmolive Company
• Estee Lauder Companies, Inc.
• Gallinée
• Godrej Industries Ltd.
• Johnson & Johnson
• L’Oréal
• Louis Vuitton
• Mary Kay Inc.
• Revlon Inc.
• Procter & Gamble
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2023, Akshay Kumar, and DTC beauty and personal care company, the Good Glamm Group, created a joint venture to launch holistic personal care and wellness products for men. Both Akshay Kumar and the good Glamm group will invest in the and work together to scale the business.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global men personal care market based on the below-mentioned segments:  

Global Men Personal Care Market, By Product

• Skin Care
• Hair Care
• Personal Grooming

Global Men Personal Care Market, By Age Group

• 18-29 years
• 30-59 years
• 60 years
• above

Global Men Personal Care Market, By Price Point 

• Low
• Medium
• High

Global Men Personal Care Market, By Distribution Channel

• Hypermarket & Supermarket
• Pharmacy & Drug Stores
• E-Commerce
• Others

Global Men Personal Care Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa