Global Men’s Grooming Appliances Market Insights Forecasts to 2033

• The Global Men’s Grooming Appliances Market Size was Valued at USD 7.4 Billion in 2023
• The Market Size is Growing at a CAGR of 2.53% from 2023 to 2033
• The Worldwide Men’s Grooming Appliances Size is Expected to Reach USD 9.5 Billion by 2033
• Europe is expected to Grow the fastest during the forecast period.

The Global Men’s Grooming Appliances Market Size is Anticipated to Exceed USD 9.5 Billion by 2033, Growing at a CAGR of 2.53% from 2023 to 2033.

Market Overview:  

Men's grooming appliances are personal care devices or items designed expressly to assist men in maintaining their grooming routines. These tools are designed to help men with a variety of grooming tasks, such as shaving, trimming facial hair, styling hair, and maintaining general personal cleanliness. Men are spending more money on grooming products as notions of conventional masculinity shift as the metrosexual man emerges and celebrities and influencers gain clout. The growing number of men's salons drives up global demand for male grooming products. Aside from that, certain market participants are developing new electrical products, such as shavers and razors, that have distinct performance characteristics based on cutting-edge technology. Furthermore, more men's salons would provide prospects to expand the men's grooming appliances industry. In addition, the rising popularity of beard grooming and style has increased sales of specialized trimmers and clippers. E-commerce platforms are helping to drive market expansion by providing simple access to a diverse selection of grooming items.

Report Coverage:

This research report categorizes the market for the global men’s grooming appliances based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global men’s grooming appliances market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global men’s grooming appliances market.

Driving Factors:

The growing awareness of personal grooming among males has resulted in a huge increase in demand for grooming gadgets. Men are becoming more aware of their appearance and the value of keeping a well-groomed appearance in both personal and professional settings. The popularity of having beards and various facial hair types has increased demand for specialist grooming appliances. Smart grooming gadgets that may be connected to applications provide consumers with capabilities like as automated changes, individualized grooming settings, and use tracking.

Restraining Factors:

High-end grooming equipment with sophisticated capabilities, such as precision trimming, several attachments, and cutting-edge technology, are usually more expensive. This might limit the market for such items, especially in places with significant price sensitivity, limiting widespread acceptance despite their benefits.

Market Segmentation:

The global men’s grooming appliances market share is classified into type and application.

• The shaver segment has the largest share of the market during the forecast period. 

Based on the type, the global men’s grooming appliances market is categorized into shavers, styler trimmers, epilators, and hair clippers. Among these, the shaver segment has the largest share of the market during the forecast period. A shaver is a grooming instrument that employs oscillating or spinning blades to remove hair from the face and body. Electric shavers are popular among men due to their convenience and efficiency. They are available in both foil and rotary formats to satisfy a wide range of tastes.

• The supermarkets/hypermarkets segment has the highest share of the market over the forecast period.

Based on the distribution channel, the global men’s grooming appliances market is categorized into supermarkets/hypermarkets, specialist retailers, and online retail stores. Among these, the supermarkets/hypermarkets segment has the highest share of the market over the forecast period. Supermarkets and hypermarkets are traditional brick-and-mortar retail locations where people may browse and purchase grooming products. These retail establishments usually sell a variety of items, including men's grooming equipment, allowing buyers to compare brands and models. Supermarkets and hypermarkets are perfect for impulsive purchases, and the in-store experience allows shoppers to interact with the items before deciding. This distribution channel leverages the trust of well-known retail chains to provide a one-stop shopping experience for a variety of household products.

Regional Segment Analysis of the Global Men’s Grooming Appliances Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia-Pacific is projected to hold the largest share of the global men’s grooming appliances market over the forecast period.

The retail men's grooming appliance business has benefited from rising disposable money among young people. Furthermore, urban Chinese men are growing increasingly worried about their looks, thinking that an untidy, unkempt appearance could endanger their opportunities for social and professional advancement. As a result, men's grooming in China has grown strongly in the past few decades, with sales spanning from essential personal grooming products and equipment to skincare and cosmetics. Men in China are willing to invest in products that improve the health and look of their hair and skin, and they are becoming more aware of the advantages of a thorough personal grooming regimen.

Europe region is expected to fastest CAGR growth during the forecast period. German electric shavers are becoming increasingly popular in Germany and throughout the world because of their distinctive designs, cutting-edge technology, and high quality. Germany is a leading supplier of electric shavers in the United States, Japan, and the European Union. Regional businesses create innovative grooming equipment to meet customer needs and offer items with relevant user data.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global men’s grooming appliances market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies:

• Spectrum Brands
• Andis Company
• Conair LLC
• SYSKA
• Brio Product Group
• Emjoi Company Gmbh
• Epilady USA
• Procter and Gamble
• Wahl Clipper Corporation
• Panasonic India
• Koninklijke Philips N.V
• Beiersdorf AG
• Procter & Gamble Co.
• L'Oréal SA
• Shiseido Co., Ltd.
• Vi-john Group
• Colgate-Palmolive Company
• Others

Key Market Developments:

• In January 2024, The L'Oréal Groupe has introduced AirLight Pro, a next-generation hair drying tool designed in conjunction with professional stylists for both beauty professionals and home usage.
• In May 2023, Philips introduced OneBlade QP1424, which allows young Indians to move confidently while trimming their beards.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global men’s grooming appliances market based on the below-mentioned segments: 

Global Men’s Grooming Appliances Market, By Type

• Shaver
• Styler Trimmer
• Epilator and Hair Clippers

Global Men’s Grooming Appliances Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialist Retailers
• Online Retail Stores

Global Men’s Grooming Appliances Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa