Global Men’s Underwear Market Insights Forecasts to 2033

• The Global Men’s Underwear Market Size was Valued at USD 34.13 Billion in 2023
• The Market Size is Growing at a CAGR of 6.85% from 2023 to 2033
• The Worldwide Men’s Underwear Size is Expected to Reach USD 66.18 Billion by 2033
• North America is expected to Grow the fastest during the forecast period.

The Global Men’s Underwear Market Size is Anticipated to Exceed USD 66.18 Billion by 2033, Growing at a CAGR of 6.85% from 2023 to 2033. The transition to sustainable fabric technologies is a major trend driving the men's underwear business.                                 

Market Overview:

Men's underwear are clothes designed specifically for men to wear beneath their clothing to give support, comfort, and dignity in the genital region. These garments offer support, comfort, and modesty, and are frequently made of breathable materials like cotton, modal, or mixes. Common styles include boxers, briefs, boxer briefs, and trunks, each with varying amounts of covering and fit. Men's underwear is available in a variety of colors, designs, and sizes to accommodate individual preferences and body shapes.

Trends like athletic and sporty aesthetics, minimalist patterns, and colorful prints have increased demand for different and attractive underwear alternatives. As people become more conscious of the materials they wear, there is a growing demand for underwear made from high-quality fabrics such as cotton, modal, bamboo, and microfiber.

Opportunities: Men's growing awareness of personal care is driving up demand for high-quality underpants. With a greater emphasis on cleanliness and appearance, men are looking for comfortable and well-fitting solutions.

Report Coverage:

This research report categorizes the market for the global men’s underwear market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global men’s underwear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global men’s underwear market.

Driving Factors:

The development of several men's underwear styles, such as boxers, briefs, trunks, and boxer-briefs, has increased customer options, resulting in market expansion. These types cater to a variety of interests, providing alternatives for comfort, support, and fashion. For instance, Calvin Klein and Tommy Hilfiger have grown in popularity by offering a diverse selection of patterns and cuts that cater to both casual and active lifestyles.

Restraining Factors:

Increasing raw material costs are a big concern for the men's underwear sector. Cotton, elastane, and synthetic fabric prices have continuously increased as a result of supply chain disruptions, climate change's influence on cotton output, and inflation.

Market Segmentation:

The global men’s underwear market share is classified into type and fabric outlook.

• The boxer brief segment having the largest share of the market during the forecast period.

Based on the type, the global men’s underwear market is categorized into briefs, boxer brief, trunks, boxers, others. Among these, the boxer brief segment having the largest share of the market during the forecast period. This style of underwear is intended to resemble tapered boxers with a snug fit while providing the comfort of briefs. The items are also available in a variety of pouch alternatives, such as Calvin Kelvin's contour pouch. Boxer briefs are available in a variety of materials, including cotton, microfiber blends, and polyamide, with the appropriate proportion of spandex for proper elasticity, making them more comfortable.

• The cotton segment owing to the highest share of the market over the forecast period.

Based on the fabric outlook, the global men’s underwear market is categorized into cotton, polyester, modal, nylon, others. Among these, the cotton segment owing to the highest share of the market over the forecast period. Cotton fabric underwear has the biggest market share worldwide. The rise is due to cotton's qualities, which make the product soft, lightweight, and more breathable. Cotton fabric is preferred above others by consumers because it is comfortable, absorbent, and moisture-resistant. Furthermore, they are more robust and can tolerate heat, detergents, and even bleach, making them more cost effective.

Regional Segment Analysis of the Global Men’s Underwear Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia-Pacific is projected to hold the largest share of the global men’s underwear market over the forecast period. 

The Asia-Pacific region has a large and diverse population, including rapidly expanding urban areas that serve a major client base. Increasing disposable incomes and changing lifestyles drive increasing clothing sales, particularly trousers. Furthermore, cultural shifts toward Western design trends, as well as greater awareness of personal hygiene and cleanliness, are fueling demand for trendy and high-quality men's pants. This transformation is expedited by the power of social media and celebrity endorsements, which promote certain firms and designs.

North America region is also expected to fastest CAGR growth during the forecast period. The men's underwear sector in the United States is extremely competitive due to the large number of worldwide and domestic intimate clothing producers. The customers expect trendy men's underwear; thus, the market has a high level of brand loyalty.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global men’s underwear market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies:

• AEO Management CO.
• Iconix Brand Group Inc.
• Penney IP LLC
• Under Armour, Inc.
• RibbedTee
• Fibre2Fashion Pvt. Ltd.
• Levi Strauss & Co.
• Perry Ellis International Inc.
• Naked Brand Group Inc.
• Hanesbrands Inc.
• PVH Corp
• Ralph Lauren
• Jockey
• Others

Key Market Developments:

• In September 2022, Page Industries Ltd., one of India's largest garment manufacturers and Jockey's exclusive licensee, announced the opening of Jockey's Flagship Exclusive Brand Store in Connaught Place, New Delhi.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)  

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global men’s underwear market based on the below-mentioned segments: 

Global Men’s Underwear Market, By Type

• Briefs
• Boxer Brief
• Trunks
• Boxers
• Others

Global Men’s Underwear Market, By Fabric Outlook

• Cotton
• Polyester
• Modal
• Nylon
• Others

Global Men’s Underwear Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa