Global Mobile Marketing Market Insights Forecasts to 2032

• The Global Mobile Marketing Market Size was valued at USD 22.4 Billion in 2022.
• The Market Size is Growing at a CAGR of 23.5% from 2022 to 2032
• The Worldwide Mobile Marketing Market Size is expected to reach USD 185.6 Billion by 2032
• Asia Pacific Market is expected to Grow the fastest during the Forecast period

The Global Mobile Marketing Market Size is expected to reach USD 185.6 Billion by 2032, at a CAGR of 23.5% during the Forecast period 2022 to 2032.

Mobile marketing is a multi-channel digital promotional activity that uses mobile devices such as smartphones and tablets to reach the target audience via email, SMS, MMS, social media, websites, and applications. Mobile markets provide numerous benefits, such as having the ability to customize the device to the user, customized data, GPS capabilities, and lowering the number of target failures. The growing use of augmented reality (A.R.) and virtual reality (V.R.), as well as the rising demand for artificial intelligence and big data analytics, are all expected to contribute to the growth of the mobile marketing market over the forecast period. Moreover, GPS for mobile apps is a simple way for marketers to use location-based marketing. When a user enters a GPS location, GPS push notifications are activated. It promotes organizations in developing effective campaigns with strategies that increase sales and audience engagement.

Driving Factors

Mobile marketing can boost brand value and demand for products or services by connecting with more consumers in real time at any point in a client's experience. Such benefits will drive the growth of the mobile marketing market in the coming years. Mobile marketing is unique in that it reaches individuals right where they are, in real time. Additionally, as more and more buying is begun via mobile, it is an essential Offering of any marketing strategy. In light of the growing popularity of the on-demand firm structure, the Omnichannel buying procedure, and the requirement for customization in customer behavior, several organizations have adopted strategic initiatives to enhance general goods revenue and profit margins through mobile marketing. Moreover, technological advances such as merging data and AI into mobile apps are projected to help market share growth. The rapidly increasing adoption of smartphones and tablets, combined with high internet penetration in developing nations such as China and India, would drive the market significantly.

Restraining Factors

Despite the success of mobile marketing, the market is constrained by several factors. Many marketers are still unsure whether their target customer is mobile devices, so they avoid using the technology. In many cases, websites and content are not responsive, which can contribute to the failure of mobile marketing initiatives. Effective mobile traffic does not always imply good conversion, and marketers who use mobile marketing can become disappointed, even if the problem is with the strategy rather than the technology.

Market Segmentation

By Offering Insights

The solution segment dominates the market with the largest revenue share over the forecast period.

Based on offerings, the global mobile marketing market is segmented into solutions and services. With the increased demand for mobile marketing solutions such as QR codes, SMS, MMS, mobile web, push notifications, in-app messages, location-based marketing, and others. The solution subsegment is projected to account for the biggest market share over the projection period. Mobile marketing solutions meet certain marketing needs of customers. This product offers consumers useful insights into customer behavior. Moreover, mobile marketing solutions include an integrated analytics solution that provides improved insight into customer behavior. Advertisers across sectors have started using mobile marketing solutions to better understand their customers' journeys, measure the results of marketing campaigns, and produce more leads, which is projected to increase this segment's revenue growth.

By Channel Insights

The quick response (QR) code segment is witnessing significant CAGR growth over the forecast period.

Based on channel, the global mobile marketing market is segmented into messaging, push notifications, mobile emails, quick response (QR) codes, and others. Among these, the quick response (QR) code segment is witnessing significant CAGR growth over the forecast period. Because of several benefits, quick-response code (QR code) marketing is less expensive than other mobile marketing options. QR codes are graphic encoders that can be decoded using special scanners included in tablets and smartphones. These are two-dimensional codes that hold more data than ordinary bar codes. QR codes are easily trackable, stimulate people's interest, and may be found in a variety of venues, including social networking apps and newspapers. This element is likely to boost segment growth during the projection period.

By Organization Size Insights

The SME segment is expected to hold the largest share of the global mobile marketing market during the forecast period.

Based on the organization size, the global mobile marketing market is classified into SMEs and large enterprises. Among these, the SME segment is expected to hold the largest share of the mobile marketing market during the forecast period. SMEs across all industries and regions are now taking benefits of cutting-edge mobile technology. Several SMEs currently have mobile sites and apps, making mobile marketing one of the most successful and cost-effective marketing platforms for them. They have shifted from traditional marketing to digital marketing, with digital marketing channels accounting for the majority of their marketing budget. SMS marketing is one of the most affordable options available to SMEs and is commonly used in this user group. Another way for SMEs to reach their target audience at the right moment and place is through location-based marketing.

By Vertical Insights

The retail segment accounted for the substantial CAGR growth over the forecast period.

Based on vertical, the global mobile marketing market is segmented into retail, travel & logistics, automotive, telecom & IT, and others. Among these, the retail segment accounted for the substantial CAGR growth over the forecast period. This is due to an increase in internet businesses and a significant change in client shopping habits toward e-commerce because of its multiple benefits, such as quick delivery and a wide product selection. Media and entertainment are likely to develop at the fastest rate during the forecast period, driving overall market needs.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America is dominating the market with more than 38.7% market share over the forecast period. As increasing adoption of mobile marketing solutions and services by businesses in this region grows, North America is likely to continue to account for a bigger revenue share among other regional markets all over the projection period. Moreover, businesses are increasing their investment in automated marketing as a result of escalating rivalry to gain new clients, kindly existing clients, and retain such clients. Additionally, the strong presence of mobile marketing solutions and service providers such as Microsoft Corporation, Oracle Corporation, International Business Machines Corporation, and Google LLC, among others, is projected to drive market expansion in North America.

Asia-Pacific market is expected to grow the fastest rate during the forecast period, due to the increased demand for mobile marketing solutions and services across various industries in countries such as China and Japan. Companies in the region have begun to recognize that mobile marketing can provide a competitive advantage over others, improve communications between customers and companies, and aid in the formation of an authoritative brand voice, resulting in a steady shift beyond traditional marketing strategies and toward mobile marketing.

List of Key Market Players

• IBM Corporation
• Alphabet Inc. (Google)
• InMobi
• Millennial Media
• Marketo (Adobe Inc.)
• Amobee Inc. (Singapore Telecommunications Ltd)
• Flurry Inc.
• Salesforce.com Inc.
• Oracle Corp.
• Chartboost Inc.
• SAS Institute Inc.

 Key Market Developments

• In March 2023, Ozone, the UK's top digital advertising platform, announced a collaboration with Mail Metro Media, one of the country's leading news brand publishers, to sell multimedia mobile marketing solutions directly to agencies and online brands.

• In February 2023, InMobi, an Indian mobile advertising platform startup, teamed with Point Pickup, a last-mile retail delivery services provider for retail media advertising. This collaboration will give product development and advertising solutions to Point Pickup's grocery store partners, allowing them to optimize their media revenue.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the global mobile marketing market based on the below-mentioned segments:

Mobile Marketing Market, Offering Analysis

• Solution
• Services

Mobile Marketing Market, Channel Analysis

• Messaging
• Push Notifications
• Mobile Emails
• Quick Response (QR) Code
• Others

Mobile Marketing Market, Organization Size Analysis

• SMEs
• Large Enterprises

Mobile Marketing Market, Vertical Analysis

• Retail
• Travel & Logistics
• Automotive
• Telecom & IT
• Others

Mobile Marketing Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa