Global Mushroom Drinks Market Size, Share, and COVID-19 Impact Analysis, By Product (Mushroom Tea, Mushroom Coffee, Mushroom Elixirs, and Others), By Form (Powder and Liquid), By Distribution Channel (Online Channels, Specialty Stores, Supermarkets & Hypermarkets, Convenience Stores, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Mushroom Drinks Market Insights Forecasts to 2033

• The Global Mushroom Drinks Market Size was Estimated at USD 4.69 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 6.65% from 2023 to 2033
• The Worldwide Mushroom Drinks Market Size is Expected to Reach USD 8.93 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Mushroom Drinks Market Size was worth around USD 4.69 Billion in 2023 and is predicted to Grow to around USD 8.93 Billion by 2033 with a compound annual growth rate (CAGR) of 6.65% between 2023 and 2033. The mushroom drinks market is driven by health and wellness trends, rise in functional foods and beverages, awareness of medicinal mushrooms, Growing demand for coffee alternatives, and product innovation and variety.

Market Overview

The mushroom drinks industry is a subsector of the beverage sector that deals with products derived from mushrooms or mushroom extracts. Mushroom drinks are liquid consumed by infusing extracts or powders of medicinal mushrooms like Reishi, Lion's Mane, Chaga, and Cordyceps. They advance the health benefits of immune function, cognitive performance, reduction of inflammation, and energy levels. Mushroom beverages are produced in different types that include elixirs, smoothies, coffee, and tea, thus offering consumers large varieties of beverages to use natural means to help maintain their wellness. Increases in popularity align with wider trends in natural and herbal health products, which are inspired by an increasing perception of the possibility of benefits deriving from medicinal mushrooms. The trend toward natural and organic products is predicted to continue propelling market expansion. More and more, consumers are seeking out clean-label foods without artificial additives, preservatives, and man-made ingredients. Medicinal mushrooms, which are often grown in controlled, organic environments, fit right into this trend.

Report Coverage

This research report categorizes the mushroom drinks market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the mushroom drinks market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the mushroom drinks market.

Driving Factors

Mushrooms like reishi, lion’s mane, cordyceps, and chaga are known to have a wide array of health benefits known to boost immunity, cognition, and energy, and reduce stress. Due to this reason, mushroom beverages are becoming popular as a functional food for an ever-growing target market. Companies have started innovating by creating a variety of mushroom beverages that contain mushrooms with other functional ingredients such as spices (turmeric or cinnamon), an herb, or an adaptogen. These innovative additions are envisaged creating the necessary variety in taste and health consciousness for the sophisticated consumer segment.  

Restraining Factors

Most consumers have yet to realize the possible health advantages of mushroom-based beverages; there is little knowledge or misinformation regarding the ingredients, which may restrict growth. Some consumers might find mushroom-based beverages' taste unusual or unpalatable. Although companies are experimenting with flavors, the earthy flavor of mushrooms might not be generally accepted in mainstream beverage consumption.

Market Segmentation

The mushroom drinks market share is classified into product, form, and distribution channel.

• The mushroom coffee segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product, the mushroom drinks market is divided into products mushroom tea, mushroom coffee, mushroom elixirs, and others. Among these, the mushroom coffee segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to mushroom coffee providing a choice to mainstream coffee, with known coffee taste but with additional health benefits in the form of functional mushrooms, so it's more likely to be embraced by coffee consumers searching for healthier or greener choices. As customers more and more search for functional foods and drinks due to their health advantages, mushroom coffee serves the purpose of well-being-oriented beverages.

• The powder segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the form, the mushroom drinks market is divided into powder and liquid. Among these, the powder segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by powdered mushroom drinks, which are extremely convenient and portable. It is simple for the user to mix the powder with hot water or milk, and therefore it is a quick and convenient option for people with hectic lifestyles. This convenience factor has contributed significantly towards making the powdered version popular.

• The supermarket & hypermarket segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the distribution channel, the mushroom drinks market is divided into online channels, specialty stores, supermarkets & hypermarkets, convenience stores, and others. Among these, the supermarket & hypermarket segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to supermarkets and hypermarkets providing a multitude of mushroom beverages, giving the consumer many different options to pick from. Most of these hypermarket and supermarket formats have a variety of different brands and products, such as mushroom coffee, tea, elixirs, and powders, making it convenient for consumers to obtain the products that they require. In addition, the convenience of comparing various products in a single place is an added benefit to consumers who prioritize variety and choice, thereby boosting mushroom drink sales through this avenue.

Regional Segment Analysis of the Mushroom Drinks Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the mushroom drinks market over the predicted timeframe.

North America is anticipated to hold the largest share of the mushroom drinks market over the predicted timeframe. Growing demand for functional drinks, a higher level of awareness among customers about mushroom benefits, and good distribution across innovative brands are among the several prominent drivers operating within the region's market for mushroom beverages. These beverages are positioned as superfood drinks that have the potential to sharpen mental focus, improve the immune system, and increase overall wellness, which is likely to increase their demand throughout the forecast period.

Asia Pacific is expected to grow at a rapid CAGR in the mushroom drinks market during the forecast period. Mushrooms have been a dietary mainstay for centuries in many Asian cultures, especially in food and medicine. China, Japan, and South Korea have all utilized medicinal mushrooms, including Reishi, Cordyceps, and Shiitake, for their purported health benefits for centuries. The cultural affinity with mushrooms is an excellent basis on which to establish mushroom beverages in this market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the mushroom drinks market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Four Sigmatic Foods, Inc.
• MUDWTR, Inc.
• Laird Superfood, Inc.
• Odyssey Wellness LLC
• Peak State Coffee, Inc.
• Tamim Teas Company
• RYZE Superfoods, LLC
• Mushroom Cups International
• Real Mushrooms
• Laird Superfood, Inc.
• NeuRoast Company
• La Republica Superfoods
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In August 2024, UK brand Vybey launched a new coffee alternative made from mushrooms named Braincare Smart Focus. The product is intended to fight brain fog without the side effects of coffee. It includes lion's mane, which is said to improve concentration and brain function; maca root, which increases energy and stamina; chaga mushroom, which is a strong antioxidant; and anti-inflammatory turmeric. The alternative comes in two flavors: cacao and matcha.  

• In June 2024, Artizan Coffee Roasters introduced the world's first USDA Organic Mushroom Coffee Capsules that are Nespresso-compatible. These capsules feature organic specialty-grade Arabica coffee blended with organic mushrooms, which were designed to enhance mental clarity and cognitive function and offer stress support.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the mushroom drinks market based on the below-mentioned segments: 

Global Mushroom Drinks Market, By Product

• Mushroom Tea
• Mushroom Coffee
• Mushroom Elixirs
• Others

Global Mushroom Drinks Market, By Form

• Powder
• Liquid

Global Mushroom Drinks Market, By Distribution Channel

• Online Channels
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience Stores
• Others

Global Mushroom Drinks Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa