Global Nail Polish Market Size to Insights Forecasts to 2033

• The Global Nail Polish Market Size was Valued at USD 15.19 Billion in 2023.
• The Market Size is Growing at a CAGR of 8.22% from 2023 to 2033.
• The Worldwide Nail Polish Market is Expected to Reach USD 33.46 Billion by 2033.
• Middle East & Africa is Expected to Grow the Fastest during the Forecast period.

The Global Nail Polish Market Size is Expected to Reach USD 33.46 Billion by 2033, at a CAGR of 8.22% during the Forecast period 2023 to 2033.

Nail Polish is a viscous lacquer that is applied on the surface of the nail plate of finger nails and toenails. It forms water resistant coating, primarily for enhancing nail appearance. Further on, various designs and nail art has been developed in nail polish form such as crackled, flake, speckled, iridescent, and holographic. Nail enamel is a cosmetic intended for beautification and grooming purposes. Sometimes, it is applied to persuade nail growth, make nails stronger, and prevent nail damage and even stop nail biting. The growing interest in nail art and care includes various types of nail polishes, nail gels, nail stickers, and other nail art tools. These products are increasing the global nail polish market, especially among the GenZ and millennials population due to the collaboration of beauty influencers with social media who are promoting nail care trends. Due to the rising popularity of acrylic and press-on nail services, nail salons will likely to offer these services. Additionally, the introduction of natural ingredients in nail polish with a prominence on nail health is anticipated to bolster the demand for nail polish in the future. Innovations in formulas evolving consumer preference and beauty trends towards long-wearing formulas that resist chipping and peeling. E-commerce platforms are aiding opportunities for market growth.  

Report Coverage

This research report categorizes the market for the global nail polish market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global nail polish market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the global nail polish market.

Driving factors

The fashion trends of nail art including press-on nails and artificial nails are becoming a part of personal grooming nowadays. Various factors that bolster the market of nail polish are social media, occasions, festivals, and product innovation. The market is expanding through partnerships, cross-industry collaboration, and strategic marketing initiatives. Cross-industry collaboration with well-known fashion designers, celebrities, or influencers increases the legitimacy and desirability of nail polish products. For instance, Magnum Ice cream collaborated with Nails Inc. and six chocolate-scented nail polishes reflect Duet Bars’ chocolate layering. Celebrity nail artist Mei Kawajiri launched three trendy nail art designs inspired by new duet bars. Innovative products like gel nail polish are the trendy ones. The rising demand for doorstep salon services and nail art studios is also influencing the market.  

Restraining factors

Various health concerns due to harmful ingredients found in nail polish are restraining the market. The toxic trio of chemicals that are found in nail polish are namely, toluene, formaldehyde and dibutyl phthalate. Exposure to these chemicals may lead to serious health effects on the central nervous system, respiratory irritation, reproductive complication as well as cancer.

Market Segmentation

The global nail polish as a service market share is classified into product insights, distribution channel insights, finish, and regional insights.

By Product Insights

• The regular segment is expected to hold the largest share of the nail polish market during the forecast period.

Based on the product, the global nail polish market is categorized into regular, UV gel, dip powder, acrylic, polygel and others. Among these, the regular segment is expected to hold the largest share of the nail polish market during the forecast period. Regular nail polish segment has revenue share of around 47% in 2023. The regular polish has various advantages over other types of products that includes affordability, ease of application, and the availability of color ranges.

By Distribution Channel Insights

• The specialty beauty stores segment is expected to grow at greatest pace in the nail polish market during the forecast period.

Based on the distribution channel, the global nail polish market is categorized into supermarkets & hypermarkets, pharmacies & drugstores, specialty beauty stores, salons & spas and e-commerce/online. Among these, the specialty beauty stores segment is expected to grow at greatest pace in the nail polish market during the forecast period. The specialty beauty stores has revenue share of around 40% with nail polish in 202. The verification of nail polish quality and authenticity in physical stores is more convenient than online. The wide range of beauty product brands are available in the specialty beauty stores.

By Finish Insights

• The glossy segment dominates the market with the largest market share over the forecast period.

Based on the finish, the global nail polish market is categorized into crème, glossy, chrome/metallic, matte, glitter/shimmer, holographic, neon, pearl, foil, magnetic, dip powder, shellac, breathable, acrylic and others. Among these, glossy segment dominates the market with largest market share over the forecast period. Glossy nail polish is the common type of nail polish that provide shiny, professional appearance, easy to apply, durable, classic and finish mirror like appearance.

By Regional Insights

Asia-Pacific segment is expected to hold the largest share of the global nail polish market during the forecast period.

Asia-Pacific segment is expected to hold the largest share of the nail polish market during the forecast period. In Asia-Pacific region, China, India, and Japan are some of the key countries accounting for a major revenue share in the region. There is an expansion of nail polish market in production and distribution due to rising disposable incomes, increasing beauty consciousness, influence of social media and innovative products. The growing on-demand home services of manicure, especially GenZ and millennials, in China, drive the demand for nail polishes.

Middle East & Africa is expected to witness the fastest CAGR during the forecast period. Cultural and religious beliefs increase the popularity of halal nail polishes. Consumers in this region seek beauty products that respect their religious beliefs and practices. Several nail polish leading brands are present in MEA region. Various events related to nail polish market are organized that provide a platform for networking, product launches and industry insights of global nail polish market showcasing a wide range of nail art and care beauty products and services.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global nail polish market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market

List of Key Market Players

• L’Oreal Group
• Revlon Consumer Products LLC
• Nails Inc.
• Coty, Inc.
• Unilever
• Estee Lauder Companies, Inc.
• Shiseido Co., Ltd.
• ZOYA Nail Polish (Art of Beauty Inc.)
• Maybelline
• OPI
• Dior
• CHANEL
• ORLY
• Butter London
• Kiko Milano
• Revlon
• China Glaze

Recent Developments

• In May 2022, Magnum ice cream and Nails Inc. launch an indulgent chocolate-scented nail polish inspired by magnum ice cream’s new duet bars. Magnum ice cream x Nails. Inc. unveils three sets of polish duos in a variety of creamy shades that encourage fans to explore their own layers and indulge in who they are through nail art.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the global nail polish market based on the below-mentioned segments:

Global Nail Polish Market, Product Type

• Regular
• UV Gel
• Dip powder
• Acrylic
• Polygel
• Others

Global Nail Polish Market, Distribution Channel

• Supermarkets &  Hypermarkets
• Pharmacies & Drugstores
• Specialty Beauty Stores
• Salons & Spas
• E-commerce/Online

Global Nail Polish Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa