Global Namkeen Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Potato Chips, Extruded Snacks, Nuts, Seeds, Others), By Flavor (Salted, Spicy, Sweet, Sour, Others), By Packaging Type (Pouches, Tins, Bags, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Traditional Stores, Other), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Namkeen Market Insights Forecasts to 2033

• The Global Namkeen Market Size was estimated at USD 17.21 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 4.94% from 2023 to 2033
• The Worldwide Namkeen Market Size is Expected to Reach USD 27.88 Billion by 2033
• North America is expected to grow the fastest during the forecast period.

The global Namkeen market size was worth around USD 17.21 billion in 2023 and is predicted to grow to around USD 27.88 billion by 2033 with a compound annual growth rate (CAGR) of 4.94% between 2023 and 2033. The Namkeen market is being driven by changing consumer lifestyles, product innovation and variety, evolving taste preferences, snacking culture, and festive and occasional consumption and North America is an emerging key growth region.   

Market Overview

The Namkeen market refers to the industry involved in the production, distribution, and selling of savory snack foods. Namkeen is a popular category of savory food from the Indian subcontinent. These snacks are typically served as quick bites or appetizers and are available in several different packaging types and flavors. The flavor combinations, textures, and ingredients make Namkeen snacks popular for the great spectrum of taste experiences. It's highly popular because of the overall vast range of products, including regional delicacies, that are used to satisfy the tastes and preferences of a particular consumer. There are many established brands and local manufacturers who endow consumers with great taste, quality products, and striking packaging to meet the needs and expectations of their customers. Competitors of Namkeen try to set themselves apart through quality, flavor variations, packaging, and innovative product development. They concentrate on upholding consistent quality standards, using premium ingredients, and utilizing traditional recipes to attract clients. Constant product innovation and development into newer markets are complemented by a focus on maintaining continuous quality standards to sustain consumer loyalty.

Report Coverage

This research report categorizes the Namkeen market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Namkeen market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Namkeen market.

Driving Factors

Urban, demanding, and fast-paced life essentially requests convenient snack options. Namkeen, with an easy solution to satisfy the consumers' need for tasty snacks on the go. In many households, Namkeen is an extremely popular evening snack or accompaniment to meals. The versatility and capacity to cater to so many taste preferences have greatly helped in facilitating its growing acceptance. Manufacturers are coming out with new flavors, new ingredients, and nutritious options such as baked Namkeen and low-calorie Namkeen. Such diversity appeals to a much wider audience, including the health-conscious ones.

Restraining Factors

Traditional Namkeen products are loaded with salt, fat, and calories, which contribute to health issues like obesity, hypertension, and heart attacks. Increased awareness regarding the health issues associated with such snacks can subsequently lead to a reduction in demand, especially among health-conscious consumers.

Market Segmentation

The Namkeen market share is classified into product type, flavor, packaging type, and distribution channel.

• The potato chips segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the Namkeen market is divided into potato chips, extruded snacks, nuts, seeds, and others. Among these, the potato chips segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to potato chips being extensively enjoyed for their crunchy appeal and assortment of flavors salty, herbs, varied seasonings, etc. These chips can easily be enjoyed with dips or without and so can be used diversely for several occasions, from casual snacking to a party or even part of a meal.

• The salted segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the flavor, the Namkeen market is divided into salted, spicy, sweet, sour, and others. Among these, the salted segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by salted snacks, which are a mainstay in the savory snack category and are widely enjoyed. Salted snacks can easily be coupled with other foods and drinks and, therefore, are suitable for independent consumption as well as with meals and drinks. Salted snacks are usually easier to produce because spicing requires simple flavoring without expensive ingredients or complicated formulations.

• The pouches segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the packaging type, the Namkeen market is divided into pouches, tins, bags, and others. Among these, the pouches segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to the pouches being light and very comfortable to carry, making them perfect for snacking on the go. Consumers find this compact design advantageous because they can grab a pouch of snacks during travels or as a quick snack at home or work. Also, the production of pouch packaging is generally cheaper than that of tin containers; this cost advantage makes pouches available for many brands, especially for mass-market products.

• The supermarket/hypermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period.

Based on the distribution channel, the Namkeen market is divided into supermarkets/hypermarkets, convenience stores, online retail, traditional stores, and others. Among these, the supermarket/hypermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period. The growth is attributed to a wide range of Namkeen goods, from well-known snack brands to regional and local variants, which are usually available in supermarkets and hypermarkets. Such stores often run promotions and sales with discounts that divert high foot traffic and hence encourage bulk purchases.

Regional Segment Analysis of the Namkeen Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the Namkeen market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the Namkeen market over the predicted timeframe. Namkeen is a staple Indian food, snacks such as potato chips, extruded snacks, nuts, and fried mixtures are very popular. The region holds a deep-rooted snacking culture wherein Namkeen goes into meals, street food, and festivals. A large population in countries like India, China, and Southeast Asia, along with a growing middle class, pushes demand for inexpensive, ready-to-eat snack foods.

North America is expected to grow at a rapid CAGR in the Namkeen market during the forecast period. In North America, the tendency of consumers is towards easy-to-consume snacks that do not take much time to prepare. Pre-packaged Namkeens have tapped this need it provide convenient, on-the-go options for busy people or families. North American consumers are becoming increasingly health-conscious, resulting in greater demand for nutritious snacks. Therefore, Namkeen manufacturers have devised ways of making their traditional snacks more enticing to health-conscious consumers through low-fat, low-sodium, baked, and organic variants.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Namkeen market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Everest Foods Ltd.
• McCain Foods India Pvt. Ltd.
• ITC Ltd.
• Balaji Wafers Pvt. Ltd.
• PepsiCo India Holdings Pvt. Ltd.
• Parle Products Pvt. Ltd.
• Gits Food Products Pvt. Ltd.
• Prataap Snacks Pvt. Ltd.
• Laxmi Snacks Ltd.
• Bikaji Foods International Ltd.
• Mondelez India Foods Pvt. Ltd.
• Amrit Foods Ltd.
• Haldiram Foods International Ltd
• DFM Foods Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In June 2023, Bikano, a well-known snack and packaged food brand in India, unveiled a new bhujia flavor dubbed "Magic Bhujia" to broaden its product line and satisfy growing consumer expectations.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the Namkeen market based on the below-mentioned segments: 

Global Namkeen Market, By Product Type

• Potato Chips
• Extruded Snacks
• Nuts
• Seeds
• Others

Global Namkeen Market, By Flavor

• Salted
• Spicy
• Sweet
• Sour
• Others

Global Namkeen Market, By Packaging Type

• Pouches
• Tins
• Bags
• Others

Global Namkeen Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Traditional Stores
• Other

Global Namkeen Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa