North America Adaptive Learning Software Market Insights Forecasts to 2032

• The North America Adaptive Learning Software Market Size was valued at USD 1.04 Billion in 2022.
• The Market Size is Growing at a CAGR of 21.6% from 2022 to 2032.
• The North America Adaptive Learning Software Market Size is Expected To Reach USD 10.6 Billion by 2032.

The North America Adaptive Learning Software Market Size is Expected To Reach USD 10.6 Billion by 2032, at a CAGR of 21.6% during the forecast period 2022 to 2032.

Market Overview

Adaptive systems can automate this process by modifying how materials are presented based on student performance. The system "learns" from the progress of the pupil and adapts the learning path accordingly. They have proven to be cost-effective and productive in educational delivery in some situations, having the potential to supplement classroom learning and address topic gaps. This practice is consistent with rigorous evaluation studies that demonstrate that teaching is targeted at the learning level rather than the grade level, resulting in significant learning outcomes. Furthermore, partnerships and collaborations present an intriguing possibility in the North American adaptive learning software market. EdTech firms are increasingly creating partnerships with schools, colleges, and institutions to integrate adaptive learning solutions into their curricula. These collaborations benefit both educational institutions and businesses by providing them with access to cutting-edge technologies. Virtual teaching laboratories are offered for students residing in remote locations via adaptive learning. Because of technology improvements, distance learning courses are gaining popularity. Students use mobile phones, laptops, tablets, and other e-learning devices for adaptive learning. One notable industrial trend is the incorporation of artificial intelligence (AI) and machine learning (ML) into adaptive learning software. These platforms can assess student performance and behavior in real-time due to AI and ML algorithms, allowing for even more exact customization of instructional content. This trend not only improves the learning experience but also offers educators vital insights, allowing them to improve their teaching techniques and resources.

Report Coverage

This research report categorizes the market for North America Adaptive learning software market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America Adaptive Learning Software Market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America Adaptive Learning Software Market.

Driving Factors

AI immersive tech applications accelerate the growth of the adaptive learning software market. Advanced adaptive learning is distinguished by the use of artificial intelligence and machine learning to improve accuracy in one-on-one learning experiences. AI-powered adaptive solutions shape network comprehension of behavioral nodes, resulting in more complex interactions between content, persona types, and learning objectives. The adaptive learning strategy based on AI increases learner engagement, which promotes tutoring by assisting students in improving their weak points and sharpening their skills. Because the system continuously observes the learner's behavior, it may discover knowledge gaps and provide appropriate recommendations. Adaptive AI is one of the top ten key technologies because it allows for real-time response while also retraining models. It quickly adapts to dynamically changing situations based on revised goals and new data. As a result, AI-based adaptive learning implementations bring up new avenues for market improvements and breakthroughs.

Restraining Factors

Network issues, bandwidth congestion, and latency issues associated with software could stifle market growth. Adaptive learning systems are typically deployed in a school district's data center or the public cloud. They rely on a network that is durable, stable, and has adequate bandwidth so that students can access applications from anywhere at any time. Latency difficulties, bandwidth congestion, and other network failures all have an impact on students' overall performance during online tests. Artificial intelligence (AI), mixed reality, streamed and recorded video, and gamification systems are all used in adaptive learning software.

Market Segment

• In 2022, the cloud-based segment accounted for the largest revenue share over the forecast period.

Based on the deployment, the North America adaptive learning software market is segmented into on-premise and cloud. Among these, the cloud-based segment has the largest revenue share over the forecast period. Cloud-based adaptive learning software is becoming increasingly popular since it is less expensive, faster, and more efficient than on-premise learning software. Cloud-based adaptive learning is becoming more popular among enterprises and academic institutions in the region because it offers greater flexibility and customization at a cheaper cost.

• In 2022, the SME segment accounted for the significant revenue growth over the forecast period.

Based on enterprise type, the North America adaptive learning software market is segmented into large enterprises and SMEs. Among these, the SME segment has the largest revenue share over the forecast period. For SMEs, it's a lot of money to spend on professional development, so they turn to adaptive learning software, which allows them to design personalized materials that assist their staff in learning and remembering information.

• In 2022, the K-12 segment is expected to grow at a substantial CAGR growth of the North America adaptive learning software market during the forecast period.          

Based on the end-user, the market is divided into K-12, corporate, and higher education. Among these, the K-12 segment is expected to grow at a substantial CAGR growth of the North America adaptive learning software market during the forecast period. The increased emphasis on improving educational results, addressing individual learning requirements, and adjusting to the changing educational landscape has increased the use of adaptive learning software in K-12 settings. As more schools and educators recognize the value of individualized learning, the Academic (K-12) market is anticipated to grow further during the forecast period.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America adaptive learning software market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• McGraw Hill (Platinum Equity)
• DREAMBOX LEARNING, INC.
• John Wiley & Sons, Inc.
• Cerego 
• Curriculum Associates, LLC
• D2L Corporation
• Doceb
• Houghton Mifflin Harcourt
• Pearson
• Istation

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In February 2023, Agro High School partnered with McGraw Hill to launch a virtual high school for adults. This collaboration will provide students over the age of 18 with a flexible, personalized, and comprehensive online learning experience. Students who enroll will have access to the whole online curriculum via McGraw ALEKS and McGraw Hill Connect. With individualized learning, the two platforms enable students to learn at their speed.

• In February 2023, Wiley renewed its open-access arrangement with Ten Academic Alliance to provide its solutions to colleges in the eastern and midwestern United States. It is a three-year partnership with these large academic alliances' libraries. The arrangement gives 14 new flagship universities and 17 affiliated campuses access to Wiley's entire journal portfolio for publishing and reading.

• In January 2023, McGraw Hill expanded its partnership with two Egyptian institutions to improve the digital learning experience. With McGraw Hill's OLP (Online Learning Platform) and McGraw Hill ConnectEd, the two institutions, OWN Heliopolis and Rajac International, can harness adaptive learning systems and content.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the North America adaptive learning software market based on the below-mentioned segments:

North America Adaptive Learning Software Market, By Deployment

• On-premise
• Cloud

North America Adaptive Learning Software Market, By Enterprise Type

• Large Enterprises
• SMEs

North America Adaptive Learning Software Market, By End-User

• K-12
• Corporate
• Higher Education

North America Adaptive Learning Software Market, By Country

• United States
• Canada
• Mexico
• Rest of North America