North America Car Air Freshener Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Hanging Car Air Fresheners, Gels Car Air Fresheners, Vent Car Air Fresheners, Paper Car Air Fresheners, Stick-on Car Air Fresheners, Can Air Car Freshener, Plug-in Car Air Freshener, and Spray Car Air Freshener), Distribution Channel (Online, Offline), By Price (Low, Medium, High) and North America Car Air Freshener Market Insights Forecasts to 2032

North America Car Air Freshener Market Insights Forecasts to 2032

• The North America Car Air Freshener Market Size was valued at USD 915.3 Million in 2022.
• The market is growing at a CAGR of 4.4% from 2022 to 2032.
• The North America Car Air Freshener Market Size is expected to reach USD 1407.3 Million by 2032.
• North America is expected to grow the fastest during the forecast period.

The North America Car Air Freshener Market Size is expected to reach USD 1407.3 million by 2032, at a CAGR of 4.4% during the forecast period 2022 to 2032.

Market Overview

Car air fresheners have grown in popularity as consumers place a greater emphasis on using hygienic products in their vehicles. The product is effective in removing odors, has disinfecting characteristics, and aids in maintaining serenity while driving a vehicle. The rising level of air pollution in North America's congested cities such as New York, California, Ottawa, Montreal, and Mexico City is encouraging people to purchase more of the product. Furthermore, the increasing popularity of sanitary lifestyles, which leads to increased usage of fragrance items such as automotive air fresheners, is expected to fuel demand. The rapid growth in new vehicle sales, particularly electric, BEV, and hybrid vehicles, in the North American region has contributed significantly to the increasing demand and supply for automotive air fresheners.

The North America Car Air Freshener Market is mainly dominated by local and global participants such as American Covers Inc, Car-Freshner Corporation, Auto Expressions Inc, ABRO Industries Inc, Jenray Products, S.C. Johnson & Son, Inc, Chic Accessories, Carmate Manufacturing Co Ltd, Procter & Gamble Co., and Henkel AG & Co. Manufacturers are concentrating on producing organic and natural items in order to expand their presence throughout the region. Additionally, various manufacturers in the car air freshener market intend to buy or collaborate with small- and medium-sized businesses in order to get a competitive share of the North American market.

Febreze, an American brand of household odor eliminators, for example, unveiled its latest Febreze CARstrology Collection in May 2022. It comes with 12 automotive odors that can be exactly matched to any zodiac sign. By removing the new-vehicle smell, the business hopes to allow owners to adjust the fragrance of their automobile to their personality.

Report Coverage

This research report categorizes the market for North America Car Air Freshener Market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America Car Air Freshener Market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the North America Car Air Freshener Market.

Driving Factors

The rapid increase in the number of car owners and customers' desire to use quality car air fresheners is boosting the car air freshener market across North America. Furthermore, increasing demand for natural/organic products is expected to drive innovation in product offerings by various players in the industry. Car air fresheners are also available in several forms and can be kept in different places such as the rearview mirror, car vent, and dashboard. The greater accessibility is also driving up demand for automotive air fresheners in the North American market.

Varied innovations in exotic aromatic compounds and aromatherapy combined with consumer preferences for natural fragrances are also projected favorably impact consumption. The market for automotive air fresheners in North America is expected to benefit from a considerable transition from synthetic to organic products. Apart from that, high demand for eco-friendly and sustainable air products with aromatic compounds, odor eliminators, and neutralizing odors would promulgate growth in the United States market.

The United States is a major market for automotive air fresheners. The existence of some of the most prominent brands with wide and limitless offerings, along with a large pool of loyal consumers, is predicted to propel the country's industry. Besides, the increased preference of consumers for sustainable and eco-friendly air fresheners that would not damage health or the environment is likely to create substantial growth opportunities in the USA market.

Market Segment

• In 2022, the vents & clips car air fresheners segment is witnessing a higher growth rate over the forecast period.

On the basis of product type, the North America Car Air Freshener Market is segmented into hanging car air fresheners, gels car air fresheners, vent car air fresheners, paper car air fresheners, stick-on car air fresheners, can car air fresheners, plug-in car air fresheners, and spray car air fresheners. Among these, the vents & clips car air fresheners segment is witnessing a higher growth rate over the forecast period. Vents and clips are made of oil items that are small and lightweight and may be attached to air conditioning vents with clips. Because of the air conditioner's propulsion through air, these products have grown in popularity.

Furthermore, gels and cans have grown in demand since they last a longer time and are easier to transport than traditional items. The sprays/aerosols sector is expected to shrink over the forecast period due to consumer demand for environmentally friendly products.

• In 2022, the offline segment accounted for the largest revenue share of more than 42.8% over the forecast period.

On the basis of distribution channel, the North America Car Air Freshener Market is segmented into online and offline. Among these, the offline segment is dominating the market with the largest revenue share of 42.8% over the forecast period. The online segment is sub-divided into E-commerce websites and company-owned websites. Also, the offline segment is sub-divided into supermarkets /hypermarkets, specialty stores, and other retail stores. The number of sales of car fresheners is being driven by the constantly growing offline distribution channels, which include automotive shops, fuel stations, supermarkets/hypermarkets, department stores, and car wash stations. The product usage is being boosted by lucrative ads by top brands, as well as smart marketing of car fresheners in retail outlets across North America.

Furthermore, the growth of the eCommerce business has offered numerous opportunities for producers and retailers in the automobile air freshener market. The increasing variety of merchandise online is also driving up demand for car air fresheners in North America. To appeal to a diverse spectrum of customer groups across North America, key firms are emphasizing promoting their products through social networking influencer advertisements and mobile shopping applications.

• In 2022, the medium price segment accounted for the largest revenue share of more than 47.3% over the forecast period.

On the basis of price, the North America Car Air Freshener Market is segmented into road low, medium, and high. Among these, the medium price segment is dominating the market with the largest revenue share of 47.3% over the forecast period. The rising number of consumers purchasing air fresheners in large quantities has led them to prefer items that are economically priced. In addition to the simple availability of medium-priced products, the inflow of consumers into hypermarkets/supermarkets has surged in recent years. Over the projected period, it is expected to increase sales of mid-priced air fresheners.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America Car Air Freshener Market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Car-Freshner Corporation
• Air Delights Inc.
• Jenray Products, S.C.
• Henkel AG & Company KGaA
• S.C. Johnson & Son, Inc.
• Sasco, Inc.
• Carmate Manufacturing Co Ltd
• Alta One, Inc.
• Robert Wilson Paper Corp.
• ABRO Industries Inc
• Arcadian Services
• American Covers Inc
• Church & Dwight Co. Inc.
• Newell Brands
• Procter & Gamble Co.
• Chic Accessories

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2022, Premium Guard Inc. released PUREFLOW® Cabin Air Fresheners for Cars, a revolutionary new product poised to transform the automotive air freshener market. PUREFLOW's innovative new car cabin air fresheners are designed to snap directly into a cabin air filter, entirely out of sight of vehicle occupants.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2021 to 2032. Spherical Insights has segmented the North America Car Air Freshener Market based on the below-mentioned segments:

North America Car Air Freshener Market, By Product Type

• Hanging Car Air Fresheners
• Gels & Cans Car Air Fresheners
• Vent Car Air Fresheners
• Paper Car Air Fresheners
• Stick-on Car Air Freshener
• Can Air Car Freshener
• Plug-in Car Air Freshener
• Spray Car Air Freshener
• Others

North America Car Air Freshener Market, By Distribution Channel

• Online
  • E-Commerce Websites
  • Company-Owned Websites
• Offline
  • Supermarkets /Hypermarkets
  • Specialty Stores
  • Other Retail Stores

North America Car Air Freshener Market, By Price

• Low Price
• Medium Price
• High Price

North America Car Air Freshener Market, By Country

• United States
• Canada
• Mexico