North America Gums Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Bubble Gum, Chewing Gum, Functional Gum, Energy Gum, Others), By Sugar Type (Sugared Gum, Sugar-free Gum) By Distribution channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and North America Gums Market Insights, Industry Trend, Forecasts to 2033

North America Gums Market Insights Forecasts to 2033

• The North America Gums Market Size was valued at USD 4.75 Billion in 2023.
• The North America Gums Market is Growing at a CAGR of 3.97% from 2023 to 2033
• The North America Gums Market Size is Expected to Reach USD 7.01 Billion by 2033

The North America gums market is anticipated to reach USD 7.01 billion by 2033, growing at a CAGR of 3.97 % from 2023 to 2033. The North America gums market is being driven by increasing consumer demand for functional and sugar-free gums due to rising health consciousness and concerns over dental health, expanding product varieties, including energy-boosting, stress-relieving, and vitamin-enriched gums and innovations in plant-based and biodegradable gum formulations.

Market Overview

North America gums market is defined as the industry involved in the production, distribution, and sale of all types of gums, including chewing gum, bubble gum, and functional gums. The market accommodates a diverse range of types of gums such as sugar-free gum, medicated gum, and conventional chewing gum, targeted towards different tastes and preferences among consumers. Key factors fueling the market growth include increased health awareness, creativity in flavors and ingredients, and increased demand for sugarless and functional gum products. Moreover, the changing preferences of consumers toward healthier and oral-care-improving gums. Functional and sugarless gums, filled with vitamins, caffeine, or other active ingredients, are increasing in popularity due to their perceived health benefits. In addition, the trend towards natural and organic ingredients has seen the development of plant-based and clean-label gum products. The movement towards sustainability is complemented by sugar-free innovation and organic alternatives, addressing the increasing demand for healthier options without compromising product quality and flavor preferences. Manufacturers are still investing in product innovation and marketing efforts to grow their consumer base.

Report Coverage

This research report categorizes the market for the North America gums market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America gums market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North American gums market.

Driving Factors

The North America gum industry continues to expand based on continuous product innovation. Exotic fruit flavor varieties or even blends like chocolate and mint capture the attention of consumers seeking novelty. Different textures also appeal to different consumer choices. Furthermore, the increasing choice of consumers for functional chewing gums based on the benefits associated with them, like keeping teeth clean and fresh breath, among others, are leading the market.

Restraining Factors

Most sugar-free gums include artificial sweeteners such as aspartame, sorbitol, and xylitol. Although these products are safe, some consumers worry about side effects, including gastrointestinal problems, headaches, or long-term health hazards. As the awareness of these issues grows, some consumers will avoid sugar-free gum, possibly constraining market growth.

Market Segmentation

The North America gums market share is classified by product type, sugar type, and distribution channel.

• The chewing gum segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the product type, the North America gums market is segmented into bubble gum, chewing gum, functional gum, energy gum, and others. Among these, the chewing gum segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. The growth is driven due to chewing gum provides an immense range of flavours, textures, and types, which suit an extensive consumer group. An extended range of product options ensures customers find a product that suits their specific interests.

• The sugar-free gums segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the sugar type, the North American gums market is divided into sugared gum and sugar-free gum. Among these, the sugar-free gums segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is due to sugar-free gums having fewer calories than regular sugar-sweetened gums. This is an advantage as it makes them attractive to consumers with calorie concerns, e.g., those on weight management plans or those with special diets.

• The supermarket/hypermarkets segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the North American gums market is divided into convenience stores, online retail stores, supermarkets/hypermarkets, and others. Among these, the supermarket/hypermarkets segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. The growth is attributed to these outlets providing a good range of gum products, from sugar-free to various flavors and brands. Such diversity appeals to a wider consumer base and brings about more purchases, appealing to various tastes and preferences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America gums market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mondeléz International Inc
• Kraft Foods Inc.
• Mars Inc.
• Wrigley’s
• Hershey
• Others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In August 2024, Liquid Core Gum Company launched the EDGE functional gum range, consisting of four EDGE Performance formulations in three flavors and three EDGE Wellness formulations. The portfolio utilizes a package format that has been created based on sustainable cardboard tubes that are extremely portable and durable. The new gums launched use the Liquid Core delivery system, which results in efficient and fast delivery of functional products.

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the North America gums market based on the below-mentioned segments:

North America Gums Market, By Product Type

• Bubble Gum
• Chewing Gum
• Functional Gum
• Energy Gum
• Others

North America Gums Market, By Sugar Type

• Sugared Gum
• Sugar-free Gum

North America Gums Market, By Distribution Channel

• Convenience Store
• Online Retail Store
• Supermarket/Hypermarket
• Others