North America Location-Based Services Market Size, Share, and COVID-19 Impact Analysis, By Location (Indoor and Outdoor), By End-User (FMCG & E-commerce, Retail, Healthcare, IT & Telecom, Transportation, Oil & Gas, and Others), and North America Location-Based Services Market Insights, Industry Trend, Forecasts to 2033.

North America Location-Based Services Market Insights Forecasts to 2033

• The Market Size is Growing at a CAGR of 15.7% from 2023 to 2033
• The North America Location-Based Services Market Size is Expected to Hold a Significant Share by 2033

The North America Location-Based Services Market Size is Anticipated to Hold a Significant Share by 2033, growing at a CAGR of 15.7% from 2023 to 2033.

Market Overview

The North American location-based services (LBS) market is a collection of services that use cellular networks, GPS, Wi-Fi, and Bluetooth to provide users with real-time, location-based information. From navigation to location-based marketing, tracking and geofencing, and personalized recommendations, the services offer a wide range of applications. The market's growth has accelerated due to advancements in wireless communications technologies as well as the growing popularity of smartphones and other mobile devices. The growing demand for location-aware, real-time applications in sectors like logistics, retail, healthcare, and transportation is one of the main factors propelling the growth of the North American LBS market. The Internet of Things (IoT) and smartphone adoption have played a significant role in the availability of location data, which is utilized for a variety of purposes, from efficient fleet management to tailored advertising. Additionally, the development of 5G networks will undoubtedly increase LBS's speed and accuracy even more, leading to more precision. Government policies, such as E-911 in North America, have significantly boosted the adoption of location-based technology for public safety. Initiatives like Virtual USA, which harmonize geospatial information for disaster response coordination, demonstrate the role of LBS in enhancing emergency management infrastructures. Additionally, legislation protects privacy by ensuring the responsible use of location data, maximizing the potential of LBS for society.

Report Coverage

This research report categorizes the market for the North America location-based services market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America location-based services market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America location-based services market.

Driving Factors

Numerous factors are driving the location-based services (LBS) market in North America. The widespread use of smartphones and other mobile devices has significantly increased demand for location-based, real-time applications. Location-based services are used by the retail, transportation, and logistics sectors to improve customer satisfaction, operational effectiveness, and targeted advertising. The market is further complemented by the development of 5G networks and the Internet of Things (IoT), which make it possible to obtain location data more quickly, accurately, and efficiently. Moreover, users' growing need for customized services and on-demand apps like ride-sharing and navigation further drive market growth.

Restraining Factors

The market for location-based services (LBS) faces challenges due to privacy concerns, increased data protection regulations, and dependence on network infrastructure. Privacy concerns can reduce user desire to disclose the location, detracting from the usefulness of services. Dependence on GPS and cellular networks can limit availability and precision in rural or less-connected regions. Implementation costs and integration difficulties can also hinder small companies' adoption of LBS.

Market Segmentation

The North America location-based services market share is classified into location and end-user.

• The outdoor segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The North America location-based services market is segmented by location into indoor and outdoor. Among these, the outdoor segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. Outdoor location-based services (LBS) are crucial in sectors like transportation, logistics, retail, and tourism, utilizing GPS technology for navigation, real-time tracking, fleet management, and location-based advertising. Their widespread use in daily activities, including driving directions and ridesharing, further solidifies their market dominance.

• The transportation segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the end-user, the North America location-based services market is divided into FMCG & e-commerce, retail, healthcare, it & telecom, transportation, oil & gas, and others. Among these, the transportation segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period. LBS is widely used in real-time navigation, fleet tracking, traffic management, and routing optimization in the transportation industry, particularly in logistics and ride-hailing services like Uber and Lyft, which enhance route and operating efficiency.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America location-based services market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Google LLC
• Apple Inc.
• Uber Technologies Inc.
• HERE Technologies
• TomTom International BV
• Foursquare Labs, Inc.
• Qualcomm Inc.
• Microsoft Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the North America location-based services market based on the below-mentioned segments:

North America Location-Based Services Market, By Location

• Indoor
• Outdoor

North America Location-Based Services Market, By End-User

• FMCG & E-commerce
• Retail
• Healthcare
• IT & Telecom
• Transportation
• Oil & Gas
• Others