North America Media Monitoring Tools Market Insights Forecasts to 2032

• The North America Media Monitoring Tools Market Size was valued at USD XX billion in 2022.
• The market is growing at a CAGR of 12.5% from 2022 to 2032.
• The North America Media Monitoring Tools Market Size is expected to reach XX billion by 2032.

The North America Media Monitoring Tools Market Size is expected to reach USD XX billion by 2032, at a CAGR of 12.5% during the forecast period 2022 to 2032.

Market Overview

Media monitoring is the process of scouring media outlets for information about specific topics. Media information can have commercial, business, or scientific value. It additionally includes public relations software, allowing businesses to have a collaborative and positive relationship with the general public. The ever-increasing volume of social media content is propelling the media monitoring technology industry forward. Acceptance of these monitoring tools by businesses in various industries, including marketing and communications, to achieve various benefits such as sentiment mapping, competitor tracking, trend identification, and consumer behavior understanding has certainly influenced market growth. According to the International Trade Administration, the United States' M&E (Media and Entertainment) industry is the largest in the world, worth approximately $660 billion. These industries grew by 5.23% per year, while the US economy grew by 2.21%. This growing dominance within the advertising ecosystem has paralleled the ongoing demise of traditional forms of advertising such as print and radio. The rise of influencer marketing is another factor influencing the changing advertising landscape in the United States. Hundreds of millions of people follow social media influencers which encourages businesses to use them to market their products and services. Given this, the region's adoption of media monitoring tools is expected to rise as a result of increased social media use and the expansion of the media and entertainment sectors.

Report Coverage

This research report categorizes the market for North America media monitoring tools market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America media monitoring tools market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the North America Media Monitoring Tools Market.

Driving Factors

The North America market is expanding in the coming years as security concerns grow in a variety of industries, including business, energy and utilities, healthcare, and medical. In addition, the increasing complexity of IT infrastructure adds to the demand for network monitoring solutions. Organizations depend heavily on technology to drive tasks, deliver services, and maintain customer satisfaction. Real-time monitoring has grown in popularity because it allows for continuous monitoring of systems and applications, allowing for the identification and resolution of issues as they occur rather than after they have caused significant disruptions. Businesses benefit from real-time monitoring in a variety of ways. It allows organizations to detect potential bottlenecks, system failures, or security breaches in real time. By providing insights into critical metrics, real-time monitoring improves system performance. North America's size, advanced technology, and robust IT infrastructure make it a mature market for account-based marketing solutions. The United States and Canada have made the greatest contributions to the growth of the media monitoring tools industry in North America.

Restraining Factors

High execution and upkeep expenses refer to the substantial expenses associated with the initial setup and ongoing maintenance of a specific system, process, or technology within a business. This constraint has the potential to have a significant impact on a company's financial resources and overall profitability. Introducing new technologies or systems frequently necessitates significant expenditures in software, hardware, training, and integration with existing infrastructure.

Market Segment

• In 2022, the online media monitoring segment accounted for the largest revenue share over the forecast period.

Based on the type, the North America media monitoring tools market is segmented into print media monitoring, broadcast media monitoring, online media monitoring, social media monitoring. Among these, the online media monitoring segment has the largest revenue share over the forecast period. Online media monitoring is a significant source of business data that assists organizations in identifying trends, monitoring their online reputation, and responding to opportunities and challenges in real time. However, with millions of internet pages on the internet, monitoring online media can be a daunting task.

• In 2022, the cloud segment accounted for the largest revenue share over the forecast period.

On the basis of deployment, the North America media monitoring tools market is segmented into cloud and on-premise. Among these, the cloud segment has the largest revenue share over the forecast period. The growing adoption of Software as a Service (SaaS)-based monitoring platforms across industries such as BFSI, media and entertainment, and healthcare is expected to drive segment growth. Upgrade requirements, security regulations, and the high initial setup effort, the cloud segment is expected to grow moderately.

• In 2022, the retail & e-commerce segment is expected to hold the largest share of the North America media monitoring tools market during the forecast period.          

Based on the end Industry, the North America media monitoring tools market is classified into BFSI, healthcare, media & entertainment, retail & e-commerce, IT & telecom. Among these, the retail & e-commerce segment is expected to hold the largest share of the North America media monitoring tools market during the forecast period. Within the forecast period, the retail & e-commerce segment is expected to dominate. The growing use of social intelligence for communicating with target audiences, as well as promoting and tracking real-time online content, is expected to fuel the growth of this segment.

• In 2022, the database monitoring segment accounted for the largest revenue share over the forecast period.

Based on the application, the North America media monitoring tools market is segmented into database monitoring, web application monitoring, mobile application monitoring, code-level monitoring, others. Among these, the database monitoring segment has the largest revenue share over the forecast period. Database monitoring is the practicing of tracking the performance and health of databases in order to ensure optimal performance. The gathering and analyzing performance metrics in order to identify problems and optimize resource allocation. Database monitoring is critical for businesses that rely on databases for daily operations because it ensures optimal performance, minimizes downtime, and ensures a positive user experience.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America media monitoring tools market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Microsoft
• Google
• AWS 
• IBM
• Cisco
• Dynatrace
• Splunk
• Solarwinds
• Netscout 
• New Relic 
• Logic Monitor 
• Paessler AG 
• Netreo
• ManageEngine
• Idera 
• Sematext 
• Datadog
• Icinga

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• On June 2023, IBM acquired Apptio in order to advance IBM's existing resource optimization, observability, and application management offerings, maximize value for clients, and drive significant synergies across several IBM growth areas.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2021 to 2032. Spherical Insights has segmented the North America media monitoring tools market based on the below-mentioned segments:

North America Media Monitoring Tools Market, By Type

• Print Media Monitoring
• Broadcast Media Monitoring
• Online Media Monitoring
• Social Media Monitoring

North America Media Monitoring Tools Market, By Deployment

• Cloud
• On-premise

North America Media Monitoring Tools Market, By Industry

• BFSI
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• IT & Telecom

North America Media Monitoring Tools Market, By Application

• Database Monitoring
• Web Application Monitoring
• Mobile Application Monitoring
• Code-Level Monitoring
• Others

North America Media Monitoring Tools Market, By Country

• United States
• Canada
• Mexico
• Rest of North America